IMMCM – International Master in Media and Communication Management

politecnico-di-milano-graduated-school-of-business

IMMCM – International Master in Media and Communication Management

DigitalExperience-1

THE MASTER FOR MEDIA & COMMUNICATION PROFESSIONALS

Media & Communication industries are evolving and transforming: new technologies are enabling unprecedented means and channels of interaction with the markets, targets’ attention is so scarce that new and more engaging ways of communicating are necessary, and data about targets make it possible to develop hyper-personalized approaches to communication while making performance assessment more precise. Companies, media companies, media agencies and communication firms require new skills, fresh minds and innovative ideas at the intersection between creativity and analytical skills. With IMMCM you will uncover your potential and empower your skillset about media and communications.

*In order to fully participate in classes and company visits, presence on campus is strongly suggested, especially since January 2023. In case of visa delays, travel barriers or other specific issues, it will be possible to continue attending online.

OUR PARTNERS:

                   

               

            

       

Location: Milan*

Language: English

Format: Full Time

Intake: Fall 2022

Length: 12 months

University Requirements: 3 years Bachelor’s degree in any discipline

Tuition fee: € 18.500
€ 9.500 for PoliMi MSc Alumni
For further info click here

International Masters Admissions Office
Tel : +39 02 2399 2820
Email: infomasters@mip.polimi.it

KEY FACTS

 

In partnership with
Fastweb, SKY, UNA, UPA and WPP

 

Action-based teaching method and a unique mix of academics, combining professional and theoretical expertise

 

Communication service providers have increased the trust consumers and businesses place in them (Accenture)

 

The world needs centaurs:
creativity in analysis,
analysis in creativity!

 

WHY CHOOSE US

The programme offers a highly specialised qualification with candidates receiving the Specialising Master Degree in Media and Communication Management from MIP Politecnico di Milano. Discover the course’s highlights.

  • 1 year at MIP, Milan
  • 100% in English
  • Providing a unique mix of academics, combining professional and theoretical expertise in the domain of media and communication
  • Action-based teaching method
  • Experience of working in a multicultural team and exposure to MIP’s international faculty
  • Learning from a network of business partners and professional consultants
  • Including soft skills for professional development
  • Acquisition of the capability to foresee new technology impact on media and communication
  • Collaboration on stimulating team projects

WHY STUDY MEDIA AND COMMUNICATION?

  • New channels (eSports, TikTok, etc.) require new talents
  • World adv spending is estimated in slightly less than 1 Trillion US$; chosing how and why investing your adv makes the difference between a successful and an unsuccesful company
  • The world needs centaurs: creativity in analysis, analysis in creativity

WHY STUDY WITH US?

  • We live a tech world, we are a tech School
  • Making communication accountable is the key challenge for the industry
  • We have a broad set of media and communication skills, including the marketing school, biomarketing lab, design school, IT school

PROGRAMME

The International Master in Media and Communication Management is a 12-month International Master programme offered by MIP Politecnico di Milano, which will provide students with new skills and innovative ideas at the intersection between creativity and analytical skills. This aim is pursued through training methods that, rather than providing a series of theoretical notions, are instead aimed at favouring teaching based upon practical aspects, on the discussion of business cases and with strong interaction between participants and the professor. At MIP, you will uncover your potential and empower your skillset about media and communication.

The master is taught entirely in English.

Please note that this programme is designed for fresh graduates with ideally no more than 3 years of work experience. Candidates who have have more than 3 years of work experience may also consider our International MBA programs.

CAREER DEVELOPMENT PROGRAMME

The programme includes highly structured career management services thanks to the MIP Career Development Center. Among the services offered:

  • Career workshops integrated into the Master’s programme to develop the career management skills needed to be competitive in the job market
  • Digital tools and artificial intelligence at the student’s service to optimise your CV and measure and improve your hard, soft and digital skills
  • Individual consultation meetings with professional career coaches
  • Free access to the MIP Global Network of Careers Websites
  • Networking events with employers, such as company presentations, company visits, recruiting on-campus events, Career Days
  • Preferential access to internship and job advertisements on Job Teaser, the School’s digital careers platform

 

ANNUAL CAREER EVENTS & CORPORATE NETWORK

  • 3 Career Weeks per year with over 300 partner companies, both national and international
  • Over 30 business workshops and business presentations per year
  • More than 15,000 internships and job opportunities globally accessible thanks to our wide network of international career portals
  • 5-10 Recruiting Days per year, organised by MIP in partnership with individual employers based on the needs and timelines of placement into the company

Who is eligible for the IMMCM Programme?

Students with a bachelor degree of 3 or 4 years (minimum 180 ECTS) or higher are eligible to apply.
English knowledge is a compulsory requirement.

How long is the IMMCM Programme?

The programme is 12 months long.

In what language is the programme taught?

The programme is completely taught in English.

Do I need to speak Italian?

No, as the medium for the course is English, students are not required to learn Italian, although there might be the opportunity to do so.

Is there an age limit for the programme?

No, but the average age of the candidates is 20-25 years.

What type of degree/title will I obtain upon graduation?

Upon graduation, candidates obtain the First Level University Specializing Master from Politecnico di Milano which is recognized by the Italian Ministry of Education, University and Research (MIUR) and it is issued under the autonomous responsibility of Politecnico di Milano. With regard to the specific meaning of the 1st level master's degree, as per Bologna process, this is a 2nd cycle programme intended to provide students with further specialization or higher continuing education after completion of the first cycle. The first level Master Degree will release 60 ECTS/CFU credits.

Candidates are advised to check with the relevant authorities in their home countries regarding the validity/recognition of this title in their home countries.

Will I have to buy textbooks?

No, you will be provided with textbooks by the programme, with the cost included as part of the overall programme fee.

ADMISSIONS

STATUS OF APPLICATIONS: APPLICATIONS FOR THE 2022 INTAKE ARE OPEN.

Applications are processed on a rolling basis. Since the number of seats in class is limited, candidates are encouraged to apply as early as possible. Should the course become fully subscribed before the deadline dates, applications will close earlier.

Non-EU students are encouraged to apply at least three months before the start of the programme in order to allow enough time for the Statement of Comparability of the degree and application of the student visa.

Please note that this programme is designed for fresh graduates with ideally no more than 3 years of work experience. Candidates who have have more than 3 years of work experience may also consider our International MBA programs.

IMMCM addresses candidates who aim at acquiring the professional expertise, approaches and tools to accompany companies, both from the inside and as a partner, in accomplishing the potential of traditional and new media to implement powerful, performing communication strategies. By joining analytical and soft skills, IMMCM students will be champions of media and communication innovation in companies and agencies.

STEP 1: ONLINE APPLICATION AND DOCUMENTS SUBMISSION

  • Fill in the form on www.applyformasters.net
  • Upload the following documents:
    • CV in English
    • University Transcripts/Mark sheets
    • Bachelor’s/Master’s degree (if available)
    • Passport or ID
    • Digital Picture
    • Letter of reference (optional)
    • Motivation letter
    • Financial Aid Essay (if applying for one of MIP’s tuition fee reductions)
    • English proficiency certificate: IELTS, TOEFL, TOEIC or equivalent (if available)
  • Pay the Application Fee (EUR 100)

STEP 2: SCREENING OF CANDIDATURE

You will be contacted for the Motivational Interview in English, which will take place online.

STEP 3: COMMUNICATION OF THE FINAL ADMISSION DECISION

If the result of the selection interview is positive, you will receive the final admission and scholarship (if any) decision by email.

STEP 4: CONFIRMATION OF PARTICIPATION

Upon receipt of the admission offer, you will be required to pay the first instalment of EUR 2500 within 15 days of the date of receipt of the offer letter should you wish to confirm your participation to the programme (a short extension to this deadline can be requested in case you are applying for an education loan, external scholarship etc, or for any other viable reason).

HOW TO PAY

MIP has partnered with Flywire to accept payments from international students worldwide. Easily and securely make education payments in your own currency, using local payment methods from the safety and convenience of your home. With real-time tracking and 24×7 multilingual support, millions of students and families around the world trust Flywire for payment processing.
Watch this video to see how it works

What is the application date to apply for the programme?

Please note that the admission process for the master is on a rolling basis, therefore the sooner you apply the more chances you will have of securing your place in the class, as capacity may be reached before the final application deadlines.

Does the IMMCM programme have a letter of recommendation form?

There is no specific form for the recommendation letters; however if you need any further assistance on the ideal template for your application, please contact infomasters@mip.polimi.it and we can provide you with further assistance in this matter.

GET FIRST-HAND INFORMATION ABOUT THE MASTER

 

Contact our Alumni, they’ll be glad to share their #MIPexperience!

FEES AND BENEFITS

The programme costs €18,500. This amount covers the entire length of the programme, although it does not include living and travel expenses.
The tuition fee is €9,500 for alumni who completed a Master of Science programme at Politecnico di Milano in or after 2019.
MIP has partnered with Flywire to accept payments from international students worldwide: for more info, click here.

Applicants for the 2022 intake of the International Junior Specialising Masters can apply for fee reductions. The reductions will be given out on a first-come, first-served basis. Therefore, early applications are encouraged. Candidates wishing to apply for financial aid must make their request on the application form at the time of application – later requests for financial aid will not be considered.

For further details about financial aid and contributions you can visit the dedicated webpage.

Please note that we do not offer any full scholarships. The DSU and other scholarships offered by Politecnico di Milano and the Italian Government are not applicable for MIP’s programmes.

CAREER

Communication is at the very core of our society. That’s what makes us human. 
(Jan Koum, co-founder WhatsApp)
 

46.200

new jobs: employment in media and communication occupations is projected to grow 4 percent from 2019 to 2029.

 

(U.S. Bureau of Labor Statistics)

50%

is the growth rate in Network traffic in Europe: the pandemic creates an enormous change in communications network usage.

 

(Accenture)

$1 tln 

(ish) is the estimated World advertising spending: choosing how and why to invest in your advertising makes the difference between successful and unsuccessful companies.

 

  As innovation in the marketing communications industry continues to accelerate, it is crucial professionals know what is on trend to stay ahead of the competition. (West Virginia University)

The master prepares students for, amongst others, the following roles:

CORPORATE PATH

Media and communication specialist – Project Manager/Process Owner of media or communication processes;
Junior brand manager – Responsible for brand management activities including communication decisions and media decisions.

AGENCIES PATH

Analyst/Consultant/Account – Consultant and Account Manager for specific customers, providing communication or media planning services.

We turn the future into a part of you.

We offer highly personalised services with the objective of developing the necessary skills, tools and strategy and expanding your professional network, to help you succeed in today’s complex and competitive global job market.

ISO strives to provide a tailor-made service to each international candidate and enrolled student by assisting with enrolment and non-academic matters.

Knowledge

ingegneria gestionale Management Engineering 5 Dec
SUCCESS STORIES 29 Mar

Rob Napoli

We are delighted to catch up with New-York-based MIP Ambassador and entrepreneur, Rob Napoli, a “burst of energy” who is one of our most proactive alumni, remaining closely involved with the School. Rob was awarded the Master in Marketing Management, IM4, in 2016, and has gone on to have many su ...

design innovation transformation 15 Dec
circular economy Sustainability 13 Sep

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IMLUX – International Master in Luxury Management

politecnico-di-milano-graduated-school-of-business

IMLUX – International Master in Luxury Management

THE MASTER FOR LUXURY MANAGEMENT PROFESSIONALS

It is generally agreed by leading market analysts and industry experts that Luxury Goods routinely perform better than others, even during times of economic downturn. The reason for this lies in their innate ability to meet the demand for the ‘exceptional’ expressed by an increasingly growing number of customers. In order to meet these expectations, Luxury companies require cutting-edge design skills, outstanding craftsmanship, the ability to deliver a unique customer experience and to create strong associations through brand recognition. In order to meet this growing need, MIP Politecnico di Milano and NEOMA Business School have jointly developed the International Master in Luxury Management programme – a full-time 12-month course, which awards an internationally recognised double degree.

Educational partner:                  Partner company:
                   

Language: English

Type: Full time

Intake: Fall 2022

Length: 12 months

Location: Milan, Italy and Reims, France

Tuition fee: € 21.000

University Requirements: 4-year Bachelor degree (minimum 240 ECTS) or 3-year Bachelor degree + 1 year of professional experience

International Masters Admissions Office
Tel : +39 02 2399 2820
email : infomasters@mip.polimi.it

KEY FACTS

Joint programme with
NEOMA Business School

 

In partnership with
Prada Group 

 

The pursuit of talent with the necessary skills will be one of the luxury industry’s biggest challenges (BCG)

.

3rd

position in the TOP 2021
Eduniversal Best Masters Ranking (Global)

WHY CHOOSE US

The programme offers a highly specialised qualification with candidates receiving an internationally recognised double degree from the Politecnico di Milano and NEOMA Business School. Discover the highlights of the programme.

  • 1 year, evenly divided between studying in Reims, France, and Milan, Italy
  • 100% in English
  • In partnership with Prada Group
  • Ranked #3 in the TOP 2021 Eduniversal Best Masters Ranking (Global)
  • Focus on the creation and management of the value chain of a luxury organisation
  • The flavour of Made in Italy excellence during your Italian semester
  • Combination of traditional managerial practices and theories with concepts meeting the needs of the modern luxury goods industry
  • International focus with exposure to global industries and international faculty
  • Encompassing not only fashion but also luxury tourism, hotels, interior design, perfume and cosmetics, health-oriented tourism properties e.g. spas, casinos, cruises, plus the wine industry and luxury automobiles
  • Contact with key players in the industry, leading to meaningful connections and networking opportunities

PROGRAMME

The International Master in Luxury Management is a 12-month Master programme offered by MIP Politecnico di Milano and NEOMA Business School, which seeks to teach the fundamentals of operating in the Luxury goods industry, with a specific focus on enabling students with a managerial background to acquire a keen awareness and the attributes that will enable them to assume the broader tasks and responsibilities unique to the luxury brands industry. The programme also includes the following practical activities: lessons, seminars held by international lecturers, workshops on soft skills empowerment, company presentations, project work in collaboration with companies, company visits.
The master is entirely taught in English.

Please note that this programme is designed for fresh graduates with ideally no more than 3 years of work experience. Candidates who have have more than 3 years of work experience may also consider our International MBA programs.

Students will spend one term in Reims followed by one term in Milan and then by a third term at both institutions.

CAREER DEVELOPMENT PROGRAMME

The programme includes highly structured career management services thanks to the MIP Career Development Center. Among the services offered there are:

  • Career workshops integrated into the Master’s programme to develop the career management skills needed to be competitive in the job market
  • Digital tools and artificial intelligence at the student’s service to optimise your CV and measure and improve your hard, soft and digital skills
  • Individual consultation meetings with professional career coaches
  • Free access to the MIP Global Network of Careers Websites
  • Networking events with employers, such as company presentations, company visits, recruiting on-campus events, Career Days
  • Preferential access to internship and job advertisements on Job Teaser, the School’s digital careers platform

 

ANNUAL CAREER EVENTS & CORPORATE NETWORK

  • 3 Career Weeks per year with over 300 partner companies, both national and international
  • Over 30 business workshops and business presentations per year
  • More than 15,000 internships and job opportunities globally accessible thanks to our wide network of international career portals
  • 5-10 Recruiting Days per year, organised by MIP in partnership with individual employers based on the needs and timelines of placement into the company

Who is eligible for the IMLUX Programme?

Students with a 4-year bachelor’s degree with an equivalent of 240 ECTS or higher are eligible to apply. Students with fewer than 240 ECTS are eligible to apply provided they have at least one year of relevant work experience.

How long is the IMLUX programme?

The programme is 12 months long.

In what language is the programme taught?

The programme is taught in English, although there are opportunities for students to learn the native language of the countries of study throughout the programme.

Do I need to speak French and Italian?

No, as the medium for the course is English, students are not required to learn French or Italian, although they will be given the opportunity to do so.

How many students are on the programme?

The average class size is around 50 students.

Is there an age limit for the programme?

No, but the average age of the candidates is 20-25 years.

What type of degree/title will I obtain upon graduation?

Upon graduation, candidates obtain the First Level University Specializing Master from Politecnico di Milano which is recognized by the Italian Ministry of Education, University and Research (MIUR) and it is issued under the autonomous responsibility of Politecnico di Milano.

Candidates are advised to check with the relevant authorities in their home countries regarding the validity/recognition of this title in their home countries.

Will I have to buy textbooks?

No, you will be provided with textbooks by the programme, with the cost included as part of the overall programme fee.

ADMISSIONS

STATUS OF APPLICATIONS: APPLICATIONS FOR THE 2022 INTAKE ARE OPEN*.

*Due to the high number and quality of applications received, candidates of the IMLUX programme will be admitted on a waiting list basis for the Fall 2022 intake.

Please note that this programme is designed for fresh graduates with ideally no more than 3 years of work experience. Candidates who have have more than 3 years of work experience may also consider our International MBA programs.

The ideal candidate

  • Possesses strong leadership and managerial potential
  • Is open to learning and exploring a variety of luxury industry business areas
  • Demonstrates the drive necessary to meet the demands of an extensive Master’s degree
  • Holds a 4-year Bachelor’s degree or recognised equivalent from an accredited institution or a 3-year Bachelor’s degree plus one year of professional experience 

STEP 1: ONLINE APPLICATION AND DOCUMENTS SUBMISSION

  • Fill in the form on www.applyformasters.net
  • Upload the following documents:
    • CV in English
    • University Transcripts/Mark sheets
    • Bachelor’s/Master’s degree (if available)
    • Passport or ID
    • Digital Picture
    • Letter of reference (optional)
    • Motivation letter
    • Financial Aid Essay (if applying for one of MIP’s tuition fee reductions)
    • English proficiency certificate: IELTS, TOEFL, TOEIC or equivalent (if available)
  • Pay the Application Fee (EUR 100)

STEP 2: SCREENING OF CANDIDATURE

You will be contacted for the Motivational Interview in English, which will take place online.

STEP 3: COMMUNICATION OF THE FINAL ADMISSION DECISION

If the result of the selection interview is positive, you will receive the final admission and scholarship (if any) decision by email.

STEP 4: CONFIRMATION OF PARTICIPATION

Upon receipt of the admission offer, you will be required to pay the first instalment of EUR 2500 within 15 days of the date of receipt of the offer letter should you wish to confirm your participation to the programme (a short extension to this deadline can be requested in case you are applying for an education loan, external scholarship etc, or for any other viable reason).

HOW TO PAY

MIP has partnered with Flywire to accept payments from international students worldwide. Easily and securely make education payments in your own currency, using local payment methods from the safety and convenience of your home. With real-time tracking and 24×7 multilingual support, millions of students and families around the world trust Flywire for payment processing.
Watch this video to see how it works

What is the deadline for applying to the programme?

Please note that the admissions process for the Master is on a rolling basis, therefore the sooner you apply the more chance you will have of securing your place in the class, as capacity may be reached before the final application deadlines.

Does the IMLUX programme have a letter of recommendation form?

There is no specific form for the recommendation letters; however if you need any help on the ideal template for your application, please contact infomasters@mip.polimi.it and we can provide you with further assistance in this matter.

GET FIRST-HAND INFORMATION ABOUT THE MASTER

Contact our Alumni, they’ll be glad to share their #MIPexperience!

FEES AND BENEFITS

The programme costs €21,000. These costs cover the entire length of the programme, although they do not include living and travel expenses.

No early-bird discount or any other contributions are available for this Master programme.

MIP has partnered with Flywire to accept payments from international students worldwide: for more info, click here.

Please note that we do not offer any full scholarships. The DSU and other scholarships offered by Politecnico di Milano and the Italian Government are not applicable for MIP’s programmes.

Deutsche Bildung.
The alternative to a student loan.

As a social business, Deutsche Bildung has financed students since 2007. Monthly as well as single and returning payments guarantee a completely flexible financing of almost all programmes and subjects in Germany and abroad. The repayment is income-linked: students pay back a fixed percentage of their future income over a certain period of time once they have entered their first job successfully.
More information via www.deutsche-bildung.de.

What is the cost of the programme?

The programme costs €21.000. This amount covers the entire length of the programme, although it does not include living and travel expenses.

How do I apply for tuition fee contributions or grants for the programme?

We turn the future into a part of you.

We offer highly personalised services with the objective of developing the necessary skills, tools and strategy and expanding your professional network, to help you succeed in today’s complex and competitive global job market.

CAREER

Bring fresh skills to the workforce: the pursuit of talent with the necessary skills will be one of the
luxury industry’s biggest challenges in the coming decade. (BCG)
 

71%

of students work aborad within 3 months after graduation. In detail: Italy 29%, Europe 59%, other Countries 12% (last two editions).

.

5-10%

is the annual luxury market growth rate until 2021 forecasted by Deloitte. Despite the international economy’s complex outlook, the thriving M&A activity is boosting the confidence of investors.

71%

of fashion executives expect their online business to grow by 20% or more in 2021. (McKinsey)

McKinsey
.

  Digital adoption has soared with many brands finally going online and embracing digital innovations: fashion players must optimise the online experience and channel mix while finding persuasive ways to integrate the human touch. (McKinsey)
The new key imperatives in luxury are operating more sustainably, ensuring diversity and inclusivity, embracing digital capabilities, and integrating people and technology. (BCG)

CAREER PATH

The master prepares students for, amongst others, the following roles in international luxury companies:

– Product Manager
– Project Development Manager
– Merchandising Manager
– Purchaser
– Management Controller
– Supply Chain Specialist
– Packaging and Development Manager

TOP EMPLOYERS

Graduates of previous editions are now working in leading companies such as:  BMW Group, Bottega Veneta, Bulgari Roma, Calzedonia Group, Chanel, Chopard, Coty, Diesel, GUCCI, Hermes, Hugo Boss, Karl Lagerfeld, Kering, L’Oréal Luxe, Louis Vuitton Service, LVMH Fragrance Brands, Max Mara Group, Michael Kors, Moncler, Montblanc, Saint Laurent, Sephora, Stella McCartney, Starwood.

GALLERY

ISO strives to provide a tailor-made service to each international candidate and enrolled student by assisting with enrolment and non-academic matters.

Knowledge

ingegneria gestionale Management Engineering 5 Dec
SUCCESS STORIES 29 Mar

Rob Napoli

We are delighted to catch up with New-York-based MIP Ambassador and entrepreneur, Rob Napoli, a “burst of energy” who is one of our most proactive alumni, remaining closely involved with the School. Rob was awarded the Master in Marketing Management, IM4, in 2016, and has gone on to have many su ...

design innovation transformation 15 Dec
circular economy Sustainability 13 Sep

Success Stories

Events

There are no events

MIP Shareholders

IM4 – International Master in Marketing Management, Omnichannel and Consumer Analytics

politecnico-di-milano-graduated-school-of-business

IM4 – International Master in Marketing Management, Omnichannel and Consumer Analytics

DigitalExperience-1

THE MASTER DESIGNED FOR OMNICHANNEL MARKETING PROFESSIONALS

The programme is designed to equip students with both classic practices and innovative developments in marketing. This is a demanding job nowadays: a marketer needs to be creative, but also structured and sensitive to accountability; a marketer needs to react quickly to the latest technological developments, but also to keep people in the centre of all reasoning. The International Master in Marketing Management, Omnichannel and Consumer Analytics has been created as a preparation for a successful and impactful career in marketing.

*In order to fully participate in classes and company visits, presence on campus is strongly suggested, especially since January 2023. In case of visa delays, travel barriers or other specific issues, it will be possible to continue attending online.

Partner companies:

 

               

Language: English

Type: Full-time

Intake: Fall 2022

Length: 12 months

Location: Milan*

Tuition fee: € 18.500
€ 9.500 for PoliMi MSc Alumni
For further info click here

University Requirements:
3 or 4 year Bachelor’s degree (minimum 180 ECTS)

International Masters Admissions Office
Tel : +39 02 2399 2820
email : infomasters@mip.polimi.it

KEY FACTS

In partnership with IBM, Nielsen
and Universal McCann

 

Combination of managerial skills & creativity when designing and managing the customer’s experience

 

13th

out of Top 60 in Marketing, Western Europe by Eduniversal Best Masters and MBA Rankings 2021

32nd

position in the QS World
University Rankings:
Masters in Marketing 2022

WHY CHOOSE US

The programme offers a highly specialised qualification with candidates receiving the First Level Specialising Master Degree from Politecnico di Milano. Discover the course’s highlights.

MIP Politecnico di Milano is the School of Management of the most important technical University in Italy.

The Master seeks to instruct students on managerial topics relevant to the Marketing Management with special focus on today’s important areas such as Digital Marketing, Big Data, Customer Experience.

  • 1 year: 9 months in class + 3 months of project work
  • 100% taught in English
  • Combination of managerial skills and creativity when designing and managing the customer’s experience.
  • Teaching a creative and well-managed approach to interactions with the other company’s functions such as R&D, operations, accounting and control.
  • International focus with exposure to global industries and International faculty.
  • Special attention given to today’s important areas, such as Digital Marketing, Omnichannel Marketing and Customer Experience, Bio-Marketing; among them consumer behaviours and neuroscience.
  • Direct contact with companies through Business Seminars, Lectures, Workshops and Business Games.
  • International Exchange Programmes available at one or more business schools in the network of international MIP partners.
  • Ranked #13 (European Ranking) in Marketing, Western Europe by Eduniversal Best Masters and MBA Rankings 2021.
  • Ranked #32  in the World and #25 in Europe in the QS World University Rankings: Masters in Marketing 2022.

PROGRAMME

The International Master in Marketing Management, Omnichannel and Consumer Analytics is a 12-month Master programme offered by MIP Politecnico di Milano that aims to provide a solid background for facing the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, omnichannel communication, quantitative and (big) data-driven marketing. The Master incorporates brand management and creativity.
This Master in marketing matches a solid theoretical background with continuous applications to real business situations also thanks to our world-class partners, always keeping an
international perspective but also introducing the specificities and the uniqueness of Made in Italy. In particular, the programme includes the following practical activities: lessons, workshop on soft skills empowerment, company presentations, project work in collaboration with companies, company visits, alumni talks, Italian Way, Biomarketing Lab, Digital marketing business game.

Please note that this programme is designed for fresh graduates with ideally no more than 3 years of work experience. Candidates who have have more than 3 years of work experience may also consider our International MBA programs.

Students will spend two terms in Milan working on five major modules, followed by a summer project work and the option to take elective courses.
The Master’s academic structure features four fundamental blocks: generalist content, specialised content, concentrations and Project Work. The first of these, the generalist content segment, has a dual purpose: it both lays the foundations for the subsequent specialised in-depth studies and also provides participants with a standardised overview so that they can start their journey from the same place, irrespective of their initial knowledge based on their various backgrounds. The generalist content is divided into General Management, Basics of Digital Transformation and Soft Skills.

CAREER DEVELOPMENT PROGRAMME

The programme includes highly structured career management services thanks to the MIP Career Development Center. Among the services offered:

  • Career workshops integrated into the Master’s programme to develop the career management skills needed to be competitive in the job market
  • Digital tools and artificial intelligence at the student’s service to optimise your CV and measure and improve your hard, soft and digital skills
  • Individual consultation meetings with professional career coaches
  • Free access to the MIP Global Network of Careers Websites
  • Networking events with employers, such as company presentations, company visits, recruiting on-campus events, Career Days
  • Preferential access to internship and job advertisements on Job Teaser, the School’s digital careers platform

 

ANNUAL CAREER EVENTS & CORPORATE NETWORK

  • 3 Career Weeks per year with over 300 partner companies, both national and international
  • Over 30 business workshops and business presentations per year
  • More than 15,000 internships and job opportunities globally accessible thanks to our wide network of international career portals
  • 5-10 Recruiting Days per year, organised by MIP in partnership with individual employers based on the needs and timelines of placement into the company

Who is eligible for the IM4 Programme?

Students with a 3- or 4-year bachelor’s degree with an equivalent of 180 or 240 ECTS or higher are eligible to apply.
Knowledge of English is a compulsory requirement.

How long is the IM4 programme?

The programme is 12 months long.

In what language is the programme taught?

The programme is taught in English, although there are opportunities for students to study Italian throughout the course.

Do I need to speak Italian?

No, as the medium of instruction is English, students are not required to learn Italian, although they will be given the opportunity to do so.

How many students are there on the programme?

The average class size is around 25 students.

Is there an age limit for the programme?

No, but the average age of the candidates is 20-25 years.

What type of degree/title will I obtain upon graduation?

Upon graduation, candidates obtain the First Level University Specializing Master from Politecnico di Milano which is recognized by the Italian Ministry of Education, University and Research (MIUR) and it is issued under the autonomous responsibility of Politecnico di Milano. With regard to the specific meaning of the 1st level master's degree, as per Bologna process, this is a 2nd cycle programme intended to provide students with further specialization or higher continuing education after completion of the first cycle. The Master Degree of first level will release 60 ECTS/CFU credits. 

Candidates are advised to check with the relevant authorities in their home countries regarding the validity/recognition of this title in their home countries. 

Will I have to buy textbooks?

No, you will be provided textbooks by the programme, with the cost included as part of the overall programme fee.

ADMISSIONS

STATUS OF APPLICATIONS: APPLICATIONS FOR THE 2022 INTAKE ARE OPEN.

Applications are processed on a rolling basis. Since the number of seats in class is limited, candidates are encouraged to apply as early as possible. Should the course become fully subscribed before the deadline dates, applications will close earlier.

Non-EU students are encouraged to apply at least three months before the start of the programme in order to allow enough time for the Statement of Comparability of the degree and application of the student visa.

Please note that this programme is designed for fresh graduates with ideally no more than 3 years of work experience. Candidates who have have more than 3 years of work experience may also consider our International MBA programs.

The ideal candidate:

  • Is willing to face the challenges of marketing in the contemporary age
  • Possesses leadership potential
  • Demonstrates well-developed creativity and structured thinking
  • Is prepared for a rewarding learning experience with theory and practice fully entwined.

STEP 1: ONLINE APPLICATION AND DOCUMENTS SUBMISSION

  • Fill in the form on www.applyformasters.net
  • Upload the following documents:
    • CV in English
    • University Transcripts/Mark sheets
    • Bachelor’s/Master’s degree (if available)
    • Passport or ID
    • Digital Picture
    • Letter of reference (optional)
    • Motivation letter
    • Financial Aid Essay (if applying for one of MIP’s tuition fee reductions)
    • English proficiency certificate: IELTS, TOEFL, TOEIC or equivalent (if available)
  • Pay the Application Fee (EUR 100)

STEP 2: SCREENING OF CANDIDATURE

You will be contacted for the Motivational Interview in English, which will take place online.

STEP 3: COMMUNICATION OF THE FINAL ADMISSION DECISION

If the result of the selection interview is positive, you will receive the final admission and scholarship (if any) decision by email.

STEP 4: CONFIRMATION OF PARTICIPATION

Upon receipt of the admission offer, you will be required to pay the first instalment of EUR 2500 within 15 days of the date of receipt of the offer letter should you wish to confirm your participation to the programme (a short extension to this deadline can be requested in case you are applying for an education loan, external scholarship etc, or for any other viable reason).

HOW TO PAY

MIP has partnered with Flywire to accept payments from international students worldwide. Easily and securely make education payments in your own currency, using local payment methods from the safety and convenience of your home. With real-time tracking and 24×7 multilingual support, millions of students and families around the world trust Flywire for payment processing.
Watch this video to see how it works

What is the deadline for applying to the programme?

Please note that the admissions process for the Master is on a rolling basis, therefore the sooner you apply the more chance you will have of securing your place in the class, as capacity may be reached before the final application deadlines.

Does the IM4 programme have a letter of recommendation form?

There is no specific form for recommendation letters; however if you need any help on the ideal template for your application, please contact infomasters@mip.polimi.it and we can provide you with further assistance in this matter.

GET FIRST-HAND INFORMATION ABOUT THE MASTER

Contact our Alumni, they’ll be glad to share their #MIPexperience!

FEES AND BENEFITS

The programme costs €18,500. This amount covers the entire length of the programme, although it does not include living and travel expenses.
The tuition fee is €9,500 for alumni who completed a Master of Science programme at Politecnico di Milano in or after 2019.
MIP has partnered with Flywire to accept payments from international students worldwide: for more info, click here.

Applicants for the 2022 intake of the International Junior Specialising Masters can apply for fee reductions. The reductions will be given out on a first-come, first-served basis. Therefore, early applications are encouraged. Candidates wishing to apply for financial aid must make their request on the application form at the time of application – later requests for financial aid will not be considered.

For further details about financial aid and contributions you can visit the dedicated webpage.

Please note that we do not offer any full scholarships. The DSU and other scholarships offered by Politecnico di Milano and the Italian Government are not applicable for MIP’s programmes.

We turn the future into a part of you.

We offer highly personalised services with the objective of developing the necessary skills, tools and strategy and expanding your professional network, to help you succeed in today’s complex and competitive global job market.

CAREER

New trends in media consumption have shaken up the marketing industry: trade marketing roles increased by 24% year-on-year while brand management roles grew by 13%. (SEEK)
 

79%

of students employed within 3 months after graduation (in the last edition).
.

47%

of students work aborad within 3 months after graduation. In detail: Italy 53%, Europe 26%, other Countries 21% (last edition)

€45.000

is the average salary at 6 months after graduation.
.

 

  The advent of e-commerce revolutionised retailing, and online and mobile retail sales now worth over $1.25tm globally. (Deloitte)
Companies with strong omnichannel retailing retain over 89% of their customers & with a strong omnichannel customer engagement companies will see a 9.5% rise in annual revenue. (CustomerThink)

CAREER PATH

The Master prepares students for, amongst others, the following roles:

– Market Analyst
– Product Manager
– Digital Marketing specialist
– CRM specialist
– Trade Marketing specialist
– Brand specialist
– Consumer Insights specialist

TOP EMPLOYERS

Graduates of previous editions are now working in leading companies such as: BOSELLI, Cartier SA, GENERALI INSURANCE, Nielsen, IBM, UM, Piaggio, BMW, Peuterey, PIRELLI TYRE, Whirlpool EMEA, Sephora, Safilo and Mondelēz. 

GALLERY

ISO strives to provide a tailor-made service to each international candidate and enrolled student by assisting with enrolment and non-academic matters.

Knowledge

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SUCCESS STORIES 29 Mar

Rob Napoli

We are delighted to catch up with New-York-based MIP Ambassador and entrepreneur, Rob Napoli, a “burst of energy” who is one of our most proactive alumni, remaining closely involved with the School. Rob was awarded the Master in Marketing Management, IM4, in 2016, and has gone on to have many su ...

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