Eventi

Identifying the Tacit Entrepreneurial Opportunity of Latent Customer Needs in Emerging Economy: The Effects of Experiential Market Learning versus Vicarious Market Learning

Gen

31

2020

Inizio: Gen 31 | 03:00 pm

Fine : Gen 31 | 04:00 pm

Categoria:
Seminars
Tag:
entrepreneurship


Dipartimento di Ingegneria Gestionale, via Raffaele Lambruschini, 4B 20156 Milano MI

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Anthony di Benedetto
Fox School of Business, Temple University – Philadelphia

Abstract:

Focusing on latent customer needs as the specific form of tacit entrepreneurial opportunities, this study seeks to examine identification of latent customer needs from the perspective of experience-based market learning. Based on organizational learning theory, we examine the effects of experiential market learning (EML) and vicarious market learning (VML), and the contingency of such effects on both industry environment (demand uncertainty) and institutional environment (legal inefficiency). The model is tested through survey among 238 firms in China. We find that VML outweighs EML in the discovery of latent customer needs and the environmental contexts condition the effects of EML and VML in different ways. The research findings contribute rich insights to research on opportunity identification, strategic entrepreneurship, and the origin of entrepreneurial opportunities.

 

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Venue
Department of Management, Economics and Industrial Engineering
Building B26/B – Room 3.23 – third floor
Via Lambruschini 4/B, Milano

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