Lunch Seminar in presence

Building BL26/B – Room 1.25 (first floor)
Department of Management, Economics and Industrial Engineering
Via R. Lambruschini, 4/B

Desirée van Dun
University of Twente

Abstract:

Organizations across the globe integrate smart technologies in their operations to boost their competitive advantage. At the same time, they are urged to reduce their environmental footprint and rethink their ways of working completely under increasingly VUCA conditions. This joint digital and green transformation is also referred to as the ‘twin transition’ and represents a major challenge for organizations. It requires organizational leaders to effectively manage the transformation by not only making good use of the technological potential but also get the changes accepted by their employees.
As such, leaders must be attentive to how technology adoption transforms people’s jobs tremendously, and be sensitive to employees’ perceptions of the change to be able to effectively address their concerns and build on their ideas.
In this seminar, Dr. Desirée van Dun will present her field research on the social side of digital and green transformation as part of the so-called fifth Industrial Revolution. In particular, she will highlight how innovative field research methods, including video observation of real work situations, physiological data collection, and action research can be used to make a societal impact with our research.

Dr. Desirée H. van Dun is Assistant Professor in Organizational Behaviour, Change Management & Consultancy at the University of Twente, the Netherlands, and has been a visiting researcher at Cardiff Business School, United Kingdom. Besides having 10 years of lean management consulting experience, she has a cum laude Ph.D. degree in Organizational Behaviour and Operations Management (2015); the thesis won various (inter)national awards. She is an elected 5-year board member of Academy of Management’s Operations & Supply Chain Management division, associate editor at Creativity & Innovation Management, and editorial board member of International Journal of Operations & Production Management and the Journal of Supply Chain Management. Van Dun is studying effective human behavioural dynamics for digital and green organizational transformation, including the social side of smart technology adoption. https://people.utwente.nl/d.h.vandun

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