Seminar in presence

Building BL26/B – Room 0.19 (ground floor)
Department of Management, Economics and Industrial Engineering
Via R. Lambruschini, 4/B

Sandra Naomi Morioka
University of Paraíba, Brazil

Abstract:

Considering that business models translate corporate strategy into management decisions, more sustainable business models can accelerate sustainability and circularity transition. However, many organizations still struggle to strategically model their business towards incorporating social and environmental challenges. This seminar-workshop explores the anatomy of a sustainable business model towards promoting competitive advantage and value for stakeholders. This critical analysis can reveal business models innovation opportunities, which affect organizational capabilities and decisions.
During this afternoon, participants will experiment the application of a modified version of SVEM, the Sustainable Value Exchange Matrix. Proposed by the seminar moderator, this tool supports participants to dissect a business model from the sustainability perspective and identify possible innovation opportunities to increase value delivery to stakeholders. This structured brainstorming session combines dynamic capabilities theory and stakeholder theory to provide practice-oriented insights.

Sandra Naomi Morioka is Lecturer at the Production Engineering Department in the University of Paraíba (Brazil). Her current research interests are circular and sustainable business models from a strategic perspective; sustainable work design and ergonomics; and project management for sustainability. During her PhD in Production Engineering Postgraduation Program at the University of São Paulo (Brazil), she was visiting student at the University of Cambridge (UK), supervised by Prof. Steve Evans. She holds a double degree in Production Engineering from the same Brazilian university and from the Technische Universität Darmstadt in Germany. The research conducted in Brazil (PhD, master, and graduation thesis) was supervised by Prof. Marly Monteiro de Carvalho. She has professional experience in project management and strategic planning.