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CGIM – Consumer Goods Innovation and Marketing

MASTER IN CONSUMER GOODS INNOVATION AND MARKETING

China is a country-sized factory that is rapidly changing from a products manufacturing to an innovation-driven economic system. The ability to transform commodity goods to quality products is the main subject matter in terms of innovation and future of the country.

The Master in Consumer Goods Innovation and Marketing (CGIM) aims at empowering innovation and marketing skills with reference to consumer goods, with a special focus on commodity goods. A particular emphasis will be paid to international approaches, and on the link between products and their area of origin.

CGIM MASTER PROGRAMME ONLY ACCEPTS CHINESE STUDENTS FROM THE FOLLOWING CHINESE PARTNER UNIVERISITIES:

UNIVERSITY OF CHINESE ACADEMY OF SCIENCES
BEIJING JIAOTONG UNIVERSITY SCHOOL OF ECONOMICS AND MANAGEMENT
SOUTHWESTERN UNIVERSITY OF FINANCE AND ECONOMICS

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Location: Milan (Italy) & Angers (France)

Language: English

Format: Full Time

Course start: September 2019

Length: 18 months

Tuition fee: € 25,000

Admissions Main Contacts:

Tel : +39 02 2399 2881
Email : fan@mip.polimi.it

MIP INTERNATIONAL NETWORK

FEES

Intake: September 2019
Format: 6 months in Italy + 6 months in France + 6 months Internship & Thesis in China or in Italy
Location: Milan (IT), Angers (FR)
Duration: 18 months
Language: English

PROGRAM

The programme aims at empowering innovation and marketing skills with reference to consumer goods, with a special focus on commodity goods. In addition to standard lectures, during the course students will have the chance to take part in workshops, talks from experts in the field, applied business cases, company and studio visits in accordance to Italian and French traditions.

Graduates from the CGIM programme will benefit from greater innovation and marketing skills in consumer goods, stronger confidence and broad, managerial vision that will allow them to have a significant and positive impact upon the future of their own career and company.

After the completion of the CGIM programme, students will receive a double-degree qualification from two high-ranked European schools:

1st level Master Degree in Consumer Goods Innovation and Marketing from Politecnico di Milano
Master of Science in Consumer Goods Innovation and Marketing from ESSCA

STRUCTURE AND CALENDAR

Frist year in China in our Chinese partner universities for MBA/Master programme
Second year in Europe: 6 months in Italy + 6 months in France
6 months internship when the student will develop a master thesis

(Please note that travel & accommodation expenses for the International week are not included in the tuition fee)

CONTENTS

1st Semester in MIP

Innovation management:

NPD Process Management
Design Thinking
Project Management
Agile Management

Creativity:

Innovating through Tradition: how to learn from the past to dominate the future
Design-driven Innovation and Innovation of Meaning

Supply chain management and procurement:

New Product Development and the effects on the Supply chain
Collaborative New Product Development
Purchase Management
Supply Chain Design

Operations management:

Lean manufacturing
Principles of Smart Manufacturing for commodity industry

Design to drive markets:

Designing and managing product collections
Teamwork in Innovation
Market-driving vs Market-driven Management
Specific industry bootcamps (workshops, talks, company and studio visits) in the following design sectors:
- Jewellery
- Clothing
- Toy Industry
- Interior design

2nd Semester in ESSCA

Brand development and management:

Data Analysis
Strategic Brand and Product Management
One day in the Product Manager shoes (workshop)

Digital experience 360:

Customer Realtionship Management 360
Cunsumer Experience Development with IoT and big data
E-business Management

Sales development:

Commercial Action Plan and key account Management
Negotiation with Business Partners
Ethics, Marketing and Sales

Shopper and retail marketing:

Category Management
Shopping Behaviour at the point of sale
Trade Marketing
The Design of Retail Channels

Innovation marketing and creativity:

Marketing Innovation and Design Thinking Process (steps, trends analysis, persona, insight generation, use scenario)
Pricing of Innovations
Innovative Launch Campaigns
Creativity Sessions (workshop)

INTERNATIONAL ACADEMIC PARTNER

Thanks to our long-term successful partnership with ESSCA School of Management, we are able to offer our students an international experience in two of the most prestigious European Business Schools in Italy and France. Our students will have the chance to analyse one single topic by applying two different outlooks and two different approaches – the Italian approach and the French one, so to acquire stronger analytical and critical skills.

INTERNSHIP & MASTER THESIS

During this programme, the completion of a 6-month internship or a 6-month work experience, is mandatory. The students will spend 6 months in a company in China or in Italy, where they will develop a thesis on innovation and marketing for consumer goods.

The Master thesis is an internship description and discussion that shall be presented to a mixed board of the Chinese University, MIP and ESSCA professors.

The MIP and ESSCA faculty is made up of professors with extremely diverse professional and educational backgrounds, and it is further complemented by a dedicated teaching staff.

Faculty members of MIP, many of whom are successful professionals in their own right, draw consulting works and an immense research facilities set to provide diverse and relevant up-to-date-material for lectures and business cases which is readily accessible to students on a daily basis. Members of MIP faculty are also very keen to always make class time a rewarding and exciting activity, which will then serve as a valuable experience for the students’ future company engagement.
Besides, ESSCA professors have a strong reputation in high quality teaching, in the enhancement of managerial skills and development of personal growth.

In general, the faculty is composed of a large number of international members, which is further representative of the school’s highly multicultural environment. The outcomes of studying in such environment are surely positive: above all, it allows the students to bring out their versatility and teaches them how to grow different cultural approaches in an academic and professional context.

Here are some of the most Frequently Asked Questions (FAQs) we receive from prospective students interested in our double degree in Consumer Goods Innovation and Marketing.

If you do not find an answer to your question below, please contact us at fan@mip.polimi.it

Who is eligible for the CGIM Programme?

CGIM Master programme only accepts Chinese students from the following partner universities:
University of Chinese Academy of Sciences
Beijing JiaoTong university School of Economics and Management
Southwestern University of Finance and Economics

How long is the CGIM programme?

The programme is 18 months long: 6 months in Italy, 6 months in France and 6 months Internship & Master Thesis in China or Italy.

In what language is the programme taught?

The programme is taught in English in both Italian and French campuses.

Do I need to speak Italian or French before starting the programme?

No, you do not. Since the teaching language is English, students are not required to speak neither Italian nor French.

How many students are in the programme?

In order to grant a personalized and customized service and learning experience, the class size for the programme is of a maximum of 15 students.

Is there an age limit for the programme?

No, there is not, neither previous work experience is mandatory.

ADMISSIONS

Applications for the September 2019 intake are now open.

CGIM MASTER PROGRAMME ONLY ACCEPTS CHINESE STUDENTS FROM THE FOLLOWING CHINESE PARTNER UNIVERISITIES:

UNIVERSITY OF CHINESE ACADEMY OF SCIENCES
BEIJING JIAOTONG UNIVERSITY SCHOOL OF ECONOMICS AND MANAGEMENT
SOUTHWESTERN UNIVERSITY OF FINANCE AND ECONOMICS

STEP 1: ACTIVATION OF APPLICATION

Activate the Online Application. Please download the Application Form, fill in the form and submit it along with the following documents to fan@mip.polimi.it:

Copies of degrees (Bachelor of Science University Degree, 180 ECTS) and academic transcripts
English language certificate
CV/resume
Copy of Passport
Motivational statement

STEP 2: INTERVIEW

If successful, you will be contacted by our team to take the Motivational Interview, which will be given in English via Skype.

STEP 3: SELECTION AND FINAL DECISION

All elements of the application form will be checked, so we highly recommend that you fill everything out carefully. The selection is based on the evaluation of the professional and academic background, the result depends on the score given to each of the above-mentioned elements and can be positive or negative; it will be communicated via e-mail.

The Master in Consumer Goods Innovation and Marketing is ideally suited for those students eager to learn innovation and marketing skills with reference to consumer goods, with a special focus on commodity goods. In this programme, a particular emphasis will be paid to international approaches and on the link between products and area of origin.

What is the application date to apply for the programme?

The application period is now open and will end in 15 June 2019. Candidates will receive the final confirmation from both MIP and ESSCA by the end of June 2019.

How can I apply for the CGIM Programme?

To apply for the CGIM programme, please follow the instructions on the CGIM Admissions section of our website. Make sure to respect the deadline (15 June 2019).

How long does the admissions process last, and when do we know the final decision?

Admissions will be processed quickly and successful applicants will be notified at the appropriate time via email.

For more information, please write to fan@mip.polimi.it

MIP INTERNATIONAL NETWORK

CGIM represents the partnership among Italy, France and China, three attractive locations focused on innovation and marketing, and between MIP and ESSCA, renowned for their outstanding brand and academic excellence.

ESSCA SCHOOL OF MANAGEMENT (FRANCE)

ESSCA School of Management is one of the top business schools in France. Created in 1909 by the Dean of the Faculty of Law of the Catholic University of the West on the model of French Grandes Écoles, ESSCA is a European graduate school in France. It has been awarded by three international accreditations: EQUIS, AACSB and AMBA.

The ESSCA Group conducts its activities by dividing its competencies into fields: logistics and trading strategy, finance/banks, social economics, automotive management, entrepreneurship and European integration. ESSCA has four campuses: ESSCA Angers, ESSCA Paris, ESSCA Budapest and ESSCA Shanghai.

THE UNIVERSITY OF THE CHINESE ACADEMY OF SCIENCES SEM (CHINA)

The University of the Chinese Academy of Sciences (UCAS) is a higher education institution focusing on graduate education, under the direct leadership of the Chinese Academy of Sciences (CAS). The predecessor of UCAS was the Graduate University of Chinese Academy of Sciences (GUCAS) and the Graduate School of University of Science and Technology of China (USTC), which was founded in 1978 as the first graduate school in China by approval of the State Council. UCAS graduated the first doctoral student in science, first doctoral student in engineering, first female doctoral student and first student with double doctoral degrees in China. In 2014, UCAS began to recruit undergraduates. It is a Chinese Ministry of Education Double First Class Discipline University, with Double First Class status in certain disciplines.

The School of Economics and Management is established in 2001. Its predecessor was the Graduate School of Management.

BEIJING JIAOTONG UNIVERSITY SEM (CHINA)

The Beijing Jiaotong University was founded in 1896 as China’s first higher educational institution which was committed to initiate modern China’s education in railway management and telecommunications. Today it is a relevant Chinese University with cooperative relations with universities and companies all over the world. It offers different bachelor, PhD, master and post-degree programs.

Learn and practice is the motto of Beijing Jiaotong Univeristy.

In 1996, BJTU integrated School of Economics, Department of Industrial and Construction Management Engineering, and Department of Materials Management Engineering to form the School of Economics and Management (SEM).

THE SOUTHWESTERN UNIVERSITY OF FINANCE AND ECONOMICS SBA (CHINA)

The Southwestern University of Finance and Economics (SWUFE) is a prestigious national university in Chengdu, Sichuan province, China. The university is under the direct administration of the Ministry of Education and its business school is ranked among the top 3 in China for having a very strong faculty and a good reputation in the industry. The school is listed in both Project 211 and the 985 Innovative Platforms for Key Disciplines Project as part of the national endeavor to build world-class universities. It is a Chinese Ministry of Education Double First Class Discipline University, with Double First Class status in certain disciplines. In December 2014, SWUFE’s School of Business Administration (SBA) became the first business school in Western China to be accredited by the European Quality Improvement System. In 2015, SWUFE's Faculty of Business Administration (FBA) was accredited by the European Quality Improvement System.

In 1997, the university merged the Department of Industrial Economics, the Department of Trade Economics and the International Trade Department to form the School of Business Administration.

FEES

The tuition fee amounts to € 25,000 for individuals. These costs cover the entire length of the programme, although they do not include living and travel expenses.

The tuition instalments are set as follow:

Deadline		Amount in €
On acceptance	First Instalment	5000
September 10th	Second Instalment	10000
December 10th	Third Instalment	10000
TOTAL		25000

International Student Office

ISO strives to provide a tailor made service to each international candidate and enrolled student by assisting with enrollment and non-academic matters.

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