IM4 – International Master in Marketing Management, Omnichannel and Consumer Analytics



The programme is designed to equip students with both classic practices and innovative developments in marketing. This is a demanding job nowadays: a marketer needs to be creative, but also structured and sensitive to accountability; a marketer needs to react quickly to the latest technological developments, but also to keep people in the centre of all reasoning. The International Master in Marketing Management, Omnichannel and Consumer Analytics has been created as a preparation for a successful and impactful career in marketing.

Language: English

Type: Full-time

Intake: September

Length: 12 months

Location: Milano

Tuition fee: € 18.500

University Requirements:
3 or 4 year Bachelor’s degree (minimum 180 ECTS)

International Masters Admissions Office
Tel : +39 02 2399 2820
email : infomasters@mip.polimi.it


The programme offers a highly specialised qualification with candidates receiving the First Level Specialising Master Degree from Politecnico di Milano. Discover the course’s highlights.

MIP Politecnico di Milano is the School of Management of the most important technical University in Italy.

The Master seeks to instruct students on managerial topics relevant to the Marketing Management with special focus on today’s important areas such as Digital Marketing, Big Data, Customer Experience.

  • 1 year: 9 months in class + 3 months of project work
  • 100% taught in English
  • Combination of managerial skills and creativity when designing and managing the customer’s experience.
  • Teaching a creative and well-managed approach to interactions with the other company’s functions such as R&D, operations, accounting and control.
  • International focus with exposure to global industries and International faculty.
  • Special attention given to today’s important areas, such as Digital Marketing, Omnichannel Marketing and Customer Experience, Bio-Marketing; among them consumer behaviours and neuroscience.
  • Direct contact with companies through Business Seminars, Lectures, Workshops and Business Games.
  • International Exchange Programmes available at one or more business schools in the network of international MIP partners.
  • Ranked N°18 out of Top 60 (European Ranking) in Marketing, Western Europe by Eduniversal Best Masters and MBA Rankings 2019.
  • Ranked at the 45th position in the QS World University Rankings: Masters in Marketing 2020.

The Master prepares students for, amongst others, the following roles:

  • Market Analyst
  • Product Manager
  • Digital Marketing specialist
  • CRM specialist
  • Trade Marketing specialist
  • Brand specialist
  • Consumer Insights specialist

Graduates of previous editions are now working in leading companies such as: BOSELLI, Cartier SA, GENERALI INSURANCE, Nielsen, IBM, UM, Piaggio, BMW, Peuterey, PIRELLI TYRE, Whirlpool EMEA, Sephora, Safilo and Mondelēz.  


The International Master in Marketing Management, Omnichannel and Consumer Analytics is a 12-month Master programme offered by MIP Politecnico di Milano that aims to provide a solid background for facing the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, omnichannel communication, quantitative and (big) data-driven marketing. The Master incorporates brand management and creativity.
This Master in marketing matches a solid theoretical background with continuous applications to real business situations also thanks to our world-class partners, always keeping an
international perspective but also introducing the specificities and the uniqueness of Made in Italy.

Please note that this programme is designed for fresh graduates with less than 3 years of work experience. Candidates can apply for the programme starting in September 2021 if they have completed their bachelor/master degree not earlier than 2018. Candidates who have completed their bachelor degree/master degree before 2018 can consider our International MBA programs.

Students will spend two terms in Milan working on five major modules, followed by a summer project work and the option to take elective courses.
The Master’s academic structure features four fundamental blocks: generalist content, specialised content, concentrations and Project Work. The first of these, the generalist content segment, has a dual purpose: it both lays the foundations for the subsequent specialised in-depth studies and also provides participants with a standardised overview so that they can start their journey from the same place, irrespective of their initial knowledge based on their various backgrounds. The generalist content is divided into General Management, Basics of Digital Transformation and Soft Skills.

The programme includes highly customised Career management services thanks to MIP’s Career Development Office.
Among the services offered:

  • CV Book
  • Free access to MIP Global Network of Career Websites
  • One-to-one career advice meetings
  • Personal Development workshops to help students develop the soft skills necessary to be competitive in nowadays job market
  • Networking events with employers, such as company presentations, company visits, recruiting on Campus events, Career Days
  • Preferential access to internship and job advertisement on the School Career Digital platform “JobTeaser”

Who is eligible for the IM4 Programme?

Students with a 3- or 4-year bachelor’s degree with an equivalent of 180 or 240 ECTS or higher are eligible to apply.
Knowledge of English is a compulsory requirement.

How long is the IM4 programme?

The programme is 12 months long.

In what language is the programme taught?

The programme is taught in English, although there are opportunities for students to study Italian throughout the course.

Do I need to speak Italian?

No, as the medium of instruction is English, students are not required to learn Italian, although they will be given the opportunity to do so.

How many students are there on the programme?

The average class size is around 25 students.

Is there an age limit for the programme?

No, but the average age of the candidates is 20-25 years.

What type of degree/title will I obtain upon graduation?

Upon graduation, candidates obtain the First Level University Specializing Master from Politecnico di Milano which is recognized by the Italian Ministry of Education, University and Research (MIUR) and it is issued under the autonomous responsibility of Politecnico di Milano. With regard to the specific meaning of the 1st level master's degree, as per Bologna process, this is a 2nd cycle programme intended to provide students with further specialization or higher continuing education after completion of the first cycle. The Master Degree of first level will release 60 ECTS/CFU credits. 

Candidates are advised to check with the relevant authorities in their home countries regarding the validity/recognition of this title in their home countries. 

Will I have to buy textbooks?

No, you will be provided textbooks by the programme, with the cost included as part of the overall programme fee.



Candidates activating their application by January 31st, 2021, can be eligible to run for an Early Bird discount of €1000 on their tuition fee.*

Applications are processed on a rolling basis. Since the number of seats in class is limited, candidates are encouraged to apply as early as possible. Should the course become fully subscribed before the deadline dates, applications will close earlier.

Non-EU students are encouraged to apply at least three months before the start of the programme in order to allow enough time for the Declaration of Value (DOV) procedure for Italy and establishment of the student visa.

*Check the conditions by sending an email to infomasters@mip.polimi.it.

Please note that this programme is designed for fresh graduates with less than 3 years of work experience. Candidates can apply for the programme starting in September 2021 if they have completed their bachelor/master degree not earlier than 2018. Candidates who have completed their bachelor degree/master degree before 2018 can consider our International MBA programs.

The ideal candidate:

  • Is willing to face the challenges of marketing in the contemporary age
  • Possesses leadership potential
  • Demonstrates well-developed creativity and structured thinking
  • Is prepared for a rewarding learning experience with theory and practice fully entwined.


  • Fill in the form on www.applyformasters.net
  • Upload your CV in English, Passport or ID, University Transcripts and Bachelor/Master Degree (if available)
  • Pay the Application Fee (EUR 100)


You will be contacted for the Motivational Interview in English, which will be done online.


  • Bachelor’s Degree
  • Two letters of recommendation
  • GMAT/GRE scores (optional)
  • Motivation letter in English
  • Digital photo
  • English proficiency certificate (IELTS, TOEFL, TOEIC or equivalent)

What is the deadline for applying to the programme?

Please note that the admissions process for the Master is on a rolling basis, therefore the sooner you apply the more chance you will have of securing your place in the class, as capacity may be reached before the final application deadlines.

Does the IM4 programme have a letter of recommendation form?

There is no specific form for recommendation letters; however if you need any help on the ideal template for your application, please contact infomasters@mip.polimi.it and we can provide you with further assistance in this matter.


The programme costs €18.500. This amount covers the entire length of the programme, although it does not include living and travel expenses.

For further details about financial aid and contributions you can visit the dedicated webpage.

We turn the future into a part of you.

We offer highly personalised services with the objective of developing the necessary skills, tools and strategy and expanding your professional network, to help you succeed in today’s complex and competitive global job market.


IBM is a globally integrated technology and consulting company with headquarters in Armonk, New York. With operations in more than 170 countries, IBM attracts and retains some of the world’s most talented people to help solve problems and provide an edge for businesses, governments and non-profits. Innovation is at the core of IBM’s strategy. Today, IBM is focused on five growth initiatives: Cloud, Cognitive Computing, Mobile, Social Business and Security.

Nielsen N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.

To learn more about why Nielsen decided to join the IM4 programme, read the statement from Simona Arghittu, Human Resources Director, Italy & Greece.

As soon as I met the IM4 representatives, I immediately loved the innovative focus that responds exactly to what the business world’s evolution is looking for: talents ready to face digitalization, ICT impact and big data with the creative Italian approach. On top of that, passion for excellence, international shape and the effective collaboration that Nielsen Italy has been having with MIP Politecnico di Milano are the other key elements that brought Nielsen Italy to join this important partnership.

UM is a global media agency that fuses curiosity and creativity to unlock competitive advantage for brands through media. Our philosophy of curiosity is driven by the power of story-telling fueled by intelligence, insights and ideas.
A division of IPG Mediabrands, the global media holding company of Interpublic, UM has more than 130 offices in 100 countries and over 4,800 employees committed to developing creative, strategic and customised campaigns for every client. UM’s list of clients includes Brown-Forman, Chrysler, Coca-Cola, ExxonMobil, Hershey’s, Johnson & Johnson, L’Oréal Paris and Sony.

ISO strives to provide a tailor made service to each international candidate and enrolled student by assisting with enrollment and non-academic matters.


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