politecnico-di-milano-graduated-school-of-business

IM4 – International Master in Omnichannel Marketing and Consumer Analytics

THE MASTER DESIGNED FOR OMNICHANNEL MARKETING PROFESSIONALS

The programme is designed to equip students with both classic practices and innovative developments in marketing. This is a demanding job nowadays: a marketer needs to be creative, but also structured and sensitive to accountability; a marketer needs to react quickly to the latest technological developments, but also to keep people in the centre of all reasoning. The International Master in Omnichannel Marketing and Consumer Analytics has been created as a preparation for a successful and impactful career in marketing.

Language: English

Type: Full-time

Intake: September

Length: 12 months

Location: Milano

Tuition fee: € 16.000

University Requirements:
3 or 4 year Bachelor’s degree (minimum 180 ECTS)

International Masters Admissions Office
Tel : +39 02 2399 2820
email : infomasters@mip.polimi.it

WHY CHOOSE US

The programme offers a highly specialised qualification with candidates receiving the First Level Specialising Master Degree from Politecnico di Milano. Discover the course’s highlights.

MIP Politecnico di Milano is the School of Management of the most important technical University in Italy.

The Master seeks to instruct students on managerial topics relevant to the Marketing Management with special focus on today’s important areas such as Digital Marketing, Big Data, Customer Experience.

  • 1 year: 9 months in class + 3 months of project work
  • 100% taught in English
  • Combination of managerial skills and creativity when designing and managing the customer’s experience.
  • Teaching a creative and well-managed approach to interactions with the other company’s functions such as R&D, operations, accounting and control.
  • International focus with exposure to global industries and International faculty.
  • Special attention given to today’s important areas, such as Digital Marketing, Omnichannel Marketing and Customer Experience, Bio-Marketing; among them consumer behaviours and neuroscience.
  • Direct contact with companies through Business Seminars, Lectures, Workshops and Business Games.
  • International Exchange Programmes available at one or more business schools in the network of international MIP partners.
  • Ranked N°22 out of Top 50 (European Ranking) in Marketing, Western Europe by Eduniversal Best Masters and MBA Rankings 2018.

The Master prepares students for, amongst others, the following roles:

  • BRAND MANAGER
  • MARKETING MANAGER
  • COMMUNICATIONS MANAGER
  • MARKET ANALYST
  • PRODUCT MANAGER
  • DIGITAL MARKETING SPECIALIST
  • CRM SPECIALIST
  • COMMUNICATIONS SPECIALIST
  • TRADE MARKETING SPECIALIST
  • BRAND SPECIALIST
  • CAMPAIGN MANAGER

Some of our TOP EMPLOYERS
Graduates of previous editions are now working in leading companies such as: BOSELLI, Cartier SA, GENERALI INSURANCE, Nielsen, IBM, UM, Piaggio, BMW, Peuterey, PIRELLI TYRE, Whirlpool EMEA, Sephora, Safilo and Mondelēz.  

PROGRAMME

The International Master in Omnichannel Marketing and Consumer Analytics is a 12-month Master programme offered by MIP Politecnico di Milano that aims to provide a solid background for facing the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, omnichannel communication, quantitative and (big) data-driven marketing. The Master incorporates brand management and creativity.
This Master in marketing matches a solid theoretical background with continuous applications to real business situations also thanks to our world-class partners, always keeping an
international perspective but also introducing the specificities and the uniqueness of Made in Italy.

Students will spend two terms in Milan working on five major modules, followed by a summer project work and the option to take elective courses at international partner business schools. 

The programme includes highly customised Career management services thanks to MIP’s Career Development Office.
Among the services offered:

  • CV Book
  • Free access to MIP Global Network of Career Websites
  • One-to-one career advice meetings
  • Personal Development workshops to help students develop the soft skills necessary to be competitive in nowadays job market
  • Networking events with employers, such as company presentations, company visits, recruiting on Campus events, Career Days
  • Preferential access to internship and job advertisement on the School Career Digital platform “JobTeaser”

Who is eligible for the IM4 Programme?

Students with a 3- or 4-year bachelor’s degree with an equivalent of 180 or 240 ECTS or higher are eligible to apply.
Knowledge of English is a compulsory requirement.

How long is the IM4 programme?

The programme is 12 months long.

In what language is the programme taught?

The programme is taught in English, although there are opportunities for students to study Italian throughout the course.

Do I need to speak Italian?

No, as the medium of instruction is English, students are not required to learn Italian, although they will be given the opportunity to do so.

How many students are there on the programme?

The average class size is around 25 students.

Is there an age limit for the programme?

No, but the programme is ideally suited to recent University graduates and those in the initial stages of their career.

ADMISSIONS

STATUS OF APPLICATIONS: OPEN
DEADLINE NON-EU CANDIDATES: May 31st 2019
DEADLINE EU CANDIDATES: June 30th 2019

Applications are processed on a rolling basis. Since the number of seats in class is limited, candidates are encouraged to apply as early as possible. Should the course become fully subscribed before the deadline dates, applications will close earlier.

Non-EU students are encouraged to apply at least three months before the start of the programme in order to allow enough time for the Declaration of Value (DOV) procedure for Italy and establishment of the student visa.

The master targets junior profiles with little or no work experience.

The ideal candidate:

  • Is willing to face the challenges of marketing in the contemporary age
  • Possesses leadership potential
  • Demonstrates well-developed creativity and structured thinking
  • Is prepared for a rewarding learning experience with theory and practice fully entwined.

STEP 1: ONLINE APPLICATION

  • Fill in the form on www.applyformasters.net
  • Upload your CV in English and a copy of Passport or ID
  • Pay the Application Fee(EUR 100)

STEP 2: SCREENING OF CANDIDATURE

You will be contacted for the Motivational Interview in English, which will be done online.

STEP 3: SUBMISSION OF FURTHER DOCUMENTS

  • Bachelor’s Degree
  • University Transcripts
  • Letters of recommendation (optional)
  • GMAT/GRE scores (optional)
  • Motivation letter in English
  • Digital photo
  • English proficiency certificate (IELTS, TOEFL, TOEIC or equivalent)

What is the deadline for applying to the programme?

The final application date for Non EU students is 31st May, whilst EU students have until 30th June to apply for the course starting in 2019. However, please note that the admissions process for the Master is on a rolling basis, therefore the sooner you apply the more chance you will have of securing your place in the class, as capacity may be reached before the final application deadlines.

Does the IM4 programme have a letter of recommendation form?

There is no specific form for recommendation letters; however if you need any help on the ideal template for your application, please contact infomasters@mip.polimi.it and we can provide you with further assistance in this matter.

FEES AND BENEFITS

The programme costs €16.000. This amount covers the entire length of the programme, although it does not include living and travel expenses.

MIP Politecnico di Milano offers an Early-Bird discount of €1.000 to the candidates who activate their application before January 31st, 2019.

For exceptional applicants to the IM4 programme, MIP offers a number of tuition fee contributions based on merits.
Candidates should indicate on the application form if they would like to apply for financial aid at the time of application before having received an admission offer.

Final deadline to apply for scholarships is May 31st 2019. Scholarships are limited and given out on a rolling basis, therefore candidates are encouraged to apply early.

MERIT-BASED CONTRIBUTIONS

GMAT/GRE BASED REDUCTION

GMAT Score between 590 and 650 or GRE equivalent - €1.500

GMAT Score above 650 or GRE equivalent - €3.000

MIP STEM SCHOLARSHIP

3 partial tuition fee waivers are available to candidates with a Science, Technology, Engineering or Maths background and who demonstrate outstanding achievement to date.

1st place: € 3.000

2nd place: € 2.000
3rd place: € 1.000

Candidates who wish to participate in this particular contribution should upload a short statement to their application outlining their motivation to be considered for the waiver and attach any documents that may support their candidacy (extracurricular activities, awards, club memberships, etc.).
The MIP STEM tuition fee waivers are awarded to deserving candidates on a first-come, first-served basis. Therefore, early applications are encouraged.

ALUMNI TUITION FEE CONTRIBUTIONS

Merit-based tuition fee contributions of 10% are available for alumni from various master programmes of MIP and other Politecnico di Milano departments.
For information on how to apply for the alumni contributions, please write to infomasters@mip.polimi.it

DIVERSITY SCHOLARSHIP

MIP offers a contribution of up to €3.000 to candidates from underrepresented countries in the school, based on the overall profile of the candidate and the performance during the selections.

SCHOLARSHIPS WITH FINDAMASTERS.COM

MIP Politecnico di Milano is proud to present the new initiative of its partner Findamasters.com, which this year is offering three scholarships to deserving candidates.

FindAMasters.com this year is offering bigger and better financial support, with £5,000 of Postgraduate Scholarships available to students who will be starting their Masters in the autumn. Applications for these scholarships open in April and there will also be two runners-up scholarships of £500 prizes for any Masters study.

For more information you can visit the website and register there.

POSTGRAD SOLUTIONS STUDY BURSARIES

You can also look for external funding options such as the Postgrad Solution Study Bursaries. Postgrad Solutions now offer 15 bursaries across a number of subject areas. Click here to apply: http://www.postgrad.com/editorial/bursaries/

DEUTSCHE BILDUNG.
THE ALTERNATIVE TO A STUDENT LOAN.

As a social business, Deutsche Bildung has been supporting German students since 2007. Monthly as well as single and returning payments guarantee the completely flexible financing of almost all programmes and subjects in Germany and abroad. Additionally, the extra-curricular-programme, WissenPlus, focuses on the improvement of important social and professional competencies. The repayment is income-linked: students pay back a fixed percentage of their future income over a certain period of time once they have entered their first job successfully. Online application is possible throughout the year at www.deutsche-bildung.de.

What is the cost of the programme?

The programme costs €15,000. This amount covers the entire length of the programme, although it does not include living and travel expenses.

How do I apply for tuition fee contributions or grants for the programme?

For further information write to infomasters@mip.polimi.it .

Will I have to buy textbooks?

No, you will be provided textbooks by the programme, with the cost included as part of the overall programme fee.

We turn the future in a part of you.

We offers highly personalized services with the objective of developing the necessary skills, tools and strategy and expanding the professional network, to succeed in nowadays complex and competitive global job market.

PARTNERS

IBM is a globally integrated technology and consulting company with headquarters in Armonk, New York. With operations in more than 170 countries, IBM attracts and retains some of the world’s most talented people to help solve problems and provide an edge for businesses, governments and non-profits. Innovation is at the core of IBM’s strategy. Today, IBM is focused on five growth initiatives: Cloud, Cognitive Computing, Mobile, Social Business and Security.

Nielsen N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.

To learn more about why Nielsen decided to join the IM4 programme, read the statement from Simona Arghittu, Human Resources Director, Italy & Greece.

As soon as I met the IM4 representatives, I immediately loved the innovative focus that responds exactly to what the business world’s evolution is looking for: talents ready to face digitalization, ICT impact and big data with the creative Italian approach. On top of that, passion for excellence, international shape and the effective collaboration that Nielsen Italy has been having with MIP Politecnico di Milano are the other key elements that brought Nielsen Italy to join this important partnership.

UM is a global media agency that fuses curiosity and creativity to unlock competitive advantage for brands through media. Our philosophy of curiosity is driven by the power of story-telling fueled by intelligence, insights and ideas.
A division of IPG Mediabrands, the global media holding company of Interpublic, UM has more than 130 offices in 100 countries and over 4,800 employees committed to developing creative, strategic and customised campaigns for every client. UM’s list of clients includes Brown-Forman, Chrysler, Coca-Cola, ExxonMobil, Hershey’s, Johnson & Johnson, L’Oréal Paris and Sony.

ISO strives to provide a tailor made service to each international candidate and enrolled student by assisting with enrollment and non-academic matters.

Knowledge

School of Management 3 Dec

WELCOME TO OUR BRAND-NEW WEBSITE

We are delighted to inform you that from today, the new School of Management website will be online. The aim of this website is to present the School, highlighting the distinctive features of its two core structures, DIG and MIP. We will therefore be giving centre stage to both the research and t ...

Success Stories

Events

Dec

13

h 18:00

Master Presentation
GLOBAL MASTER IN INDUSTRIAL MANAGEMENT & ...
Via Lambruschini 4/C - 20156 - Milano - MI

On Thursday, December 13th at 6.00 PM CET, do not miss the chance to learn more about the 2019 intake of the Global Master in Industrial Management (GMIM) at MIP Politecnico di Milano. The GMIM program aims to provide students with the competencies and skills necessary to develop a successf ...

Jan

17

h 18:00

MIP Shareholders