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IM4 – International Master in Marketing Management, Omnichannel and Consumer Analytics

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THE MASTER DESIGNED FOR OMNICHANNEL MARKETING PROFESSIONALS

The programme is designed to equip students with both classic practices and innovative developments in marketing. This is a demanding job nowadays: a marketer needs to be creative, but also structured and sensitive to accountability; a marketer needs to react quickly to the latest technological developments, but also to keep people in the centre of all reasoning. The International Master in Marketing Management, Omnichannel and Consumer Analytics has been created as a preparation for a successful and impactful career in marketing.

Language: English

Type: Full-time

Intake: September

Length: 12 months

Location: Milano

Tuition fee: € 16.500

University Requirements:
3 or 4 year Bachelor’s degree (minimum 180 ECTS)

International Masters Admissions Office
Tel : +39 02 2399 2820
email : infomasters@mip.polimi.it

WHY CHOOSE US

The programme offers a highly specialised qualification with candidates receiving the First Level Specialising Master Degree from Politecnico di Milano. Discover the course’s highlights.

MIP Politecnico di Milano is the School of Management of the most important technical University in Italy.

The Master seeks to instruct students on managerial topics relevant to the Marketing Management with special focus on today’s important areas such as Digital Marketing, Big Data, Customer Experience.

  • 1 year: 9 months in class + 3 months of project work
  • 100% taught in English
  • Combination of managerial skills and creativity when designing and managing the customer’s experience.
  • Teaching a creative and well-managed approach to interactions with the other company’s functions such as R&D, operations, accounting and control.
  • International focus with exposure to global industries and International faculty.
  • Special attention given to today’s important areas, such as Digital Marketing, Omnichannel Marketing and Customer Experience, Bio-Marketing; among them consumer behaviours and neuroscience.
  • Direct contact with companies through Business Seminars, Lectures, Workshops and Business Games.
  • International Exchange Programmes available at one or more business schools in the network of international MIP partners.
  • Ranked N°18 out of Top 60 (European Ranking) in Marketing, Western Europe by Eduniversal Best Masters and MBA Rankings 2019.
  • Ranked at the 48th position in the QS World University Rankings: Masters in Marketing 2020.

The Master prepares students for, amongst others, the following roles:

  • BRAND MANAGER
  • MARKETING MANAGER
  • COMMUNICATIONS MANAGER
  • MARKET ANALYST
  • PRODUCT MANAGER
  • DIGITAL MARKETING SPECIALIST
  • CRM SPECIALIST
  • COMMUNICATIONS SPECIALIST
  • TRADE MARKETING SPECIALIST
  • BRAND SPECIALIST
  • CAMPAIGN MANAGER

Some of our TOP EMPLOYERS
Graduates of previous editions are now working in leading companies such as: BOSELLI, Cartier SA, GENERALI INSURANCE, Nielsen, IBM, UM, Piaggio, BMW, Peuterey, PIRELLI TYRE, Whirlpool EMEA, Sephora, Safilo and Mondelēz.  

PROGRAMME

The International Master in Marketing Management, Omnichannel and Consumer Analytics is a 12-month Master programme offered by MIP Politecnico di Milano that aims to provide a solid background for facing the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, omnichannel communication, quantitative and (big) data-driven marketing. The Master incorporates brand management and creativity.
This Master in marketing matches a solid theoretical background with continuous applications to real business situations also thanks to our world-class partners, always keeping an
international perspective but also introducing the specificities and the uniqueness of Made in Italy.

Please note that this programme is designed for fresh graduates with less than 3 years of work experience. Candidates can apply for the programme starting in September 2020 if they have completed their bachelor/master degree not earlier than 2017. Candidates who have completed their bachelor degree/master degree before 2017 can consider our International MBA programs.

Students will spend two terms in Milan working on five major modules, followed by a summer project work and the option to take elective courses.
The Master’s academic structure features four fundamental blocks: generalist content, specialised content, concentrations and Project Work. The first of these, the generalist content segment, has a dual purpose: it both lays the foundations for the subsequent specialised in-depth studies and also provides participants with a standardised overview so that they can start their journey from the same place, irrespective of their initial knowledge based on their various backgrounds. The generalist content is divided into General Management, Basics of Digital Transformation and Soft Skills.

The programme includes highly customised Career management services thanks to MIP’s Career Development Office.
Among the services offered:

  • CV Book
  • Free access to MIP Global Network of Career Websites
  • One-to-one career advice meetings
  • Personal Development workshops to help students develop the soft skills necessary to be competitive in nowadays job market
  • Networking events with employers, such as company presentations, company visits, recruiting on Campus events, Career Days
  • Preferential access to internship and job advertisement on the School Career Digital platform “JobTeaser”

Who is eligible for the IM4 Programme?

Students with a 3- or 4-year bachelor’s degree with an equivalent of 180 or 240 ECTS or higher are eligible to apply.
Knowledge of English is a compulsory requirement.

How long is the IM4 programme?

The programme is 12 months long.

In what language is the programme taught?

The programme is taught in English, although there are opportunities for students to study Italian throughout the course.

Do I need to speak Italian?

No, as the medium of instruction is English, students are not required to learn Italian, although they will be given the opportunity to do so.

How many students are there on the programme?

The average class size is around 25 students.

Is there an age limit for the programme?

No, but the average age of the candidates is 20-25 years.

What type of degree/title will I obtain upon graduation?

Upon graduation, candidates obtain the First Level University Specializing Master from Politecnico di Milano which is recognized by the Italian Ministry of Education, University and Research (MIUR) and it is issued under the autonomous responsibility of Politecnico di Milano. With regard to the specific meaning of the 1st level master's degree, as per Bologna process, this is a 2nd cycle programme intended to provide students with further specialization or higher continuing education after completion of the first cycle. The Master Degree of first level will release 60 ECTS/CFU credits. 

Candidates are advised to check with the relevant authorities in their home countries regarding the validity/recognition of this title in their home countries. 

ADMISSIONS

STATUS OF APPLICATIONS: APPLICATIONS FOR THE 2020 INTAKE ARE OPEN
DEADLINE NON-EU CANDIDATES: May 15th, 2020
DEADLINE EU CANDIDATES: June 15th, 2020

Applications are processed on a rolling basis. Since the number of seats in class is limited, candidates are encouraged to apply as early as possible. Should the course become fully subscribed before the deadline dates, applications will close earlier.

Non-EU students are encouraged to apply at least three months before the start of the programme in order to allow enough time for the Declaration of Value (DOV) procedure for Italy and establishment of the student visa.

Please note that this programme is designed for fresh graduates with less than 3 years of work experience. Candidates can apply for the programme starting in September 2020 if they have completed their bachelor/master degree not earlier than 2017. Candidates who have completed their bachelor degree/master degree before 2017 can consider our International MBA programs.

The ideal candidate:

  • Is willing to face the challenges of marketing in the contemporary age
  • Possesses leadership potential
  • Demonstrates well-developed creativity and structured thinking
  • Is prepared for a rewarding learning experience with theory and practice fully entwined.

STEP 1: ONLINE APPLICATION

  • Fill in the form on www.applyformasters.net
  • Upload your CV in English, Passport or ID, University Transcripts and Bachelor/Master Degree (if available)
  • Pay the Application Fee (EUR 100)

STEP 2: SCREENING OF CANDIDATURE

You will be contacted for the Motivational Interview in English, which will be done online.

STEP 3: SUBMISSION OF FURTHER DOCUMENTS

  • Bachelor’s Degree
  • Two letters of recommendation
  • GMAT/GRE scores (optional)
  • Motivation letter in English
  • Digital photo
  • English proficiency certificate (IELTS, TOEFL, TOEIC or equivalent)

What is the deadline for applying to the programme?

The final application date for Non EU students is 15th May, whilst EU students have until 15th June to apply for the course starting in 2020. However, please note that the admissions process for the Master is on a rolling basis, therefore the sooner you apply the more chance you will have of securing your place in the class, as capacity may be reached before the final application deadlines.

Does the IM4 programme have a letter of recommendation form?

There is no specific form for recommendation letters; however if you need any help on the ideal template for your application, please contact infomasters@mip.polimi.it and we can provide you with further assistance in this matter.

FEES AND BENEFITS

The programme costs €16.500. This amount covers the entire length of the programme, although it does not include living and travel expenses.

Applicants of the 2020 intake of the International Master in Marketing Management – Omnichannel and Consumer Analytics can apply for the following fee reductions.

The reductions will be given out on a first-come, first-served basis. Therefore, early applications are encouraged.
Candidates wishing to apply for financial aid must make their request on the application form at the time of application – later requests for financial aid will not be considered.

EARLY-BIRD REDUCTIONS

Candidates applying before 31st January 2020 will receive an Early-bird reduction of €1,000.

DIVERSITY CONTRIBUTION

MIP offers a contribution of up to €3,000 to candidates from underrepresented countries in the school, based on the overall profile of the candidate and their performance during the selections. Candidates will be required to write an essay of 1 to 2 pages explaining how their participation will add value to the class. The essay must be submitted along with the other documents before admission to the programme.

MIP STEM CONTRIBUTION

3 partial tuition fee reductions are available to candidates with a Science, Technology, Engineering or Maths background and who demonstrate outstanding achievement to date.

1st place: € 3,000

2nd place: € 2,000
3rd place: € 1,000

Candidates who wish to participate in this particular contribution should upload a short statement to their application outlining their motivation to be considered for the waiver and attach any documents that may support their candidacy (extracurricular activities, awards, club memberships, etc.).
The MIP STEM tuition fee reductions are awarded to deserving candidates on a first-come, first-served basis. Therefore, early applications are encouraged.

GMAT-/GRE-BASED REDUCTIONS

Candidates with a high GMAT/GRE score will be eligible to run for the following contributions:

GMAT Score between 590 and 650 or GRE equivalent - €1,500
GMAT Score above 650 or GRE equivalent - €3,000

ALUMNI CONTRIBUTIONS

Merit-based tuition fee contributions of €1,000 are available for alumni from various master programs of MIP and other departments of Politecnico di Milano.

SPONSORSHIPS FROM ITALIAN REGIONS AND PROVINCES FOR ITALIAN CITIZENS

Thanks to MIP’s programmes being recognised as University Master Degrees, our Italian students have access to sponsorships made available by Italian Regions and Provinces.

• Candidates from the Puglia Region can follow this link
• Candidates from the Lazio Region can follow this link
• Candidates from the Liguria Region can follow this link

DEUTSCHE BILDUNG.
THE ALTERNATIVE TO A STUDENT LOAN.

As a social business, Deutsche Bildung has been supporting German students since 2007. Monthly as well as single and returning payments guarantee the completely flexible financing of almost all programmes and subjects in Germany and abroad. Additionally, the extra-curricular-programme, WissenPlus, focuses on the improvement of important social and professional competencies. The repayment is income-linked: students pay back a fixed percentage of their future income over a certain period of time once they have entered their first job successfully. Online application is possible throughout the year at www.deutsche-bildung.de.

What is the cost of the programme?

The programme costs €16.500. This amount covers the entire length of the programme, although it does not include living and travel expenses.

How do I apply for tuition fee contributions or grants for the programme?

For further information write to infomasters@mip.polimi.it .

Will I have to buy textbooks?

No, you will be provided textbooks by the programme, with the cost included as part of the overall programme fee.

We turn the future into a part of you.

We offer highly personalised services with the objective of developing the necessary skills, tools and strategy and expanding your professional network, to help you succeed in today’s complex and competitive global job market.

PARTNERS

IBM is a globally integrated technology and consulting company with headquarters in Armonk, New York. With operations in more than 170 countries, IBM attracts and retains some of the world’s most talented people to help solve problems and provide an edge for businesses, governments and non-profits. Innovation is at the core of IBM’s strategy. Today, IBM is focused on five growth initiatives: Cloud, Cognitive Computing, Mobile, Social Business and Security.

Nielsen N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.

To learn more about why Nielsen decided to join the IM4 programme, read the statement from Simona Arghittu, Human Resources Director, Italy & Greece.

As soon as I met the IM4 representatives, I immediately loved the innovative focus that responds exactly to what the business world’s evolution is looking for: talents ready to face digitalization, ICT impact and big data with the creative Italian approach. On top of that, passion for excellence, international shape and the effective collaboration that Nielsen Italy has been having with MIP Politecnico di Milano are the other key elements that brought Nielsen Italy to join this important partnership.

UM is a global media agency that fuses curiosity and creativity to unlock competitive advantage for brands through media. Our philosophy of curiosity is driven by the power of story-telling fueled by intelligence, insights and ideas.
A division of IPG Mediabrands, the global media holding company of Interpublic, UM has more than 130 offices in 100 countries and over 4,800 employees committed to developing creative, strategic and customised campaigns for every client. UM’s list of clients includes Brown-Forman, Chrysler, Coca-Cola, ExxonMobil, Hershey’s, Johnson & Johnson, L’Oréal Paris and Sony.

ISO strives to provide a tailor made service to each international candidate and enrolled student by assisting with enrollment and non-academic matters.

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