After having worked for major international groups in marketing positions, Catherine Bruneteaux-Swann set up her own consulting business in marketing strategy and brand management where she helps companies to develop their marketing strategy and turn their business into a brand. Delivering results through consulting, workshops and coaching, her expertise covers brand audits, brand platforms and strategic marketing plans: a practical approach to brand strategy to help companies build a strong brand with a clear focus on driving growth. Another of Catherine’s activities is to organize study tours in Paris to discover French luxury brands close-up by visiting luxury companies and interacting with their managers. In addition to consulting, she teaches in business schools, specializing in luxury and consumer goods.