Internationalisation is one of the most effective strategies to expand a firm. However, internationalisation entails not only opportunities – in terms of, e.g., sales and productivity growth – but also challenges – in terms of, e.g., market choice, entry mode strategy, financial support, business planning, coordination of the foreign units, management of the human resources and of cultural and institutional diversity. Digital transformation can help firms to face these challenges, since technologies provide both a direct and an indirect support to internationalisation.
The International Master in International Business and Digital Transformation is a unique pathway for managers who are willing to upgrade their theoretical and practical knowledge of international business and digital technologies, becoming the innovators and digital transformers that companies need. Indeed, this programme will provide students with all the skills required to help their company in designing and managing successful international growth by leveraging digital technologies, thus giving birth to a Digital Multinational Enterprise (DMNE).