Leaders today face a unique range of interconnected challenges. A workforce looking for greater meaning and purpose; consumers increasingly choosing brands based on their contribution to society and the way they conduct themselves; a turbulent environment constantly disrupted by innovations blurring the lines between once distinct businesses; environmental concerns challenging the sustainability of existing value creation models; a global pandemic threatening the well-being of humankind. Never before has a combination of both business and societal challenges shown with more clarity the need for heightened leadership abilities.
The concept of ‘Purposeful Leadership’ has emerged as an answer to this need. And indeed, organisations are being called to make a radical shift in defining why they exist and how they do business.
MIP Politecnico di Milano and The Mind at Work have come together to create a unique, insightful Corporate Program to ground participants’ leadership skills on a solid foundation of purpose: a thorough understanding of purpose and how to source it inside the self no matter what the challenges you face, combined with the ability to engage with other human beings in a purposeful way and connect purpose to core business processes related to strategy and innovation. In a nutshell, this new program is designed to help leaders generate remarkable, sustainable performance grounded in authentic values.
