Michele Di Dalmazi

Core Faculty | Post Doc

Short Profile outline

Michele Di Dalmazi, PhD, is an engineer and postdoctoral researcher at Politecnico di Milano. He graduated in Management Engineering with a specialization in Digital Business and Market Innovation and obtained a PhD in consumer behavior in 2025 from the Department of Management, Economics, and Industrial Engineering. His main research focuses on the effects of metaverse-related technologies (XR, AR, virtual influencers), artificial intelligence, and digital technologies on consumer behavior.

Education

PHD: Management Engineering cum Laude, Politecnico di Milano.

Master of Science: Management Engineering, Politecnico di Milano.

Bachelor of Science: Ingegneria Gestionale, Politecnico di Milano.

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Email: michele.didalmazi@polimi.it

Michele Di Dalmazi

Academic courses held at SOM Research Relevant Publications Grants, Awards and Honours Service to the Community

Relevant Publications

Di Dalmazi M. Mandolfo M. Guixeres J. Alcañiz Raya M. & Lamberti L., "How immersive technologies impact behavioral responses in destination marketing: the role of physiological arousal, presence, and age", International Journal of Contemporary Hospitality Management, 36, 3628-3650

Mandolfo M. Di Dalmazi M. & Lamberti L., "Now you see me. Evaluating visual and auditory brand placement disclosures in music videos.", Journal of Marketing Communications, 30, 553-575

Mandolfo M. van Reijmersdal E.A. Di Dalmazi M. Bettiga D. & Lamberti L., "Made to Impress: Examining the Influence of Tailored Advertising Disclosures on Persuasion Knowledge", Advances in Advertising Research XIV , 153-163

Di Paolo F Di Dalmazi M Mandolfo M Bettiga D, "Exploring the Factors Influencing the Adoption of Wrist-Worn Wearable Devices for Well-Being Monitoring Among End UsersExploring the Factors Influencing the Adoption of Wrist-Worn Wearable Devices for Well-Being Monitoring Among End Users", International Conference on Human-Computer Interaction, 14737, 14-30

Di Dalmazi M. Mandolfo M. Stringhini C. & Bettiga D., "Influence of Technostress on Work Engagement and Job Performance During Remote Working", International Conference on Human-Computer Interaction, 13307, 149-163

Grants, Awards and Honours

Service to the community

  • Reviewer for American Marketing Association (AMA)
  • Reviewer Editor for Frontiers in Communication

Accreditations, Rankings & Memberships

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