Cookies are text strings created by a server and stored on the computer’s hard disk or on any device used by the user to access the Internet (smartphones, tablets, etc.) and then be re-reviewed in the subsequent internet accesses by of the same device. Cookies allow you to collect information about the user’s browsing on a site, for example to remember your language preferences or the currency used for a purchase, and to re-propose them to the next visit in order to facilitate the enjoyment of the site and improve the user experience. Cookies can be stored permanently on the user’s computer and have a variable duration (i.e. persistent cookies) or may also fade with the browser close or have a limited duration (so-called session cookies). Cookies can be installed from the site that you are visiting (so-called first-party cookies) or can be installed from other websites (i.e. third party cookies).
The School of Management site uses first-party cookies, third-party cookies, and other similar technologies, as described below.
Technical navigation cookies and functionalities: (legal basis of treatment: consent) These are the first part cookies, both session and persistent, aimed at allowing a safe and efficient navigation and enjoyment of the pages of the site as well as Improve the services rendered. They are cookies which, for example, allow the recognition of the selected language and the country from which the connection is made. These cookies recognize you as a new login, preventing you from entering your data every time. For example, if you have selected items for purchase in the shopping bag but do not complete the purchase, you can resume and finalize the purchase the next time you return to visit the sites. Finally, the feature cookies improve the browsing experience.
Profiling cookies: (legal basis of treatment: consent) profiling cookies allow you to write down the preferences found during each visit and create profiles that allow you to send messages that are more adherent to your preferences and Interests of the user, for example by allowing you to view the products that the user is looking for faster or to offer them content in line with the preferences. The SOM site also makes use of third-party profiling cookies that are used to show the user the MIP’s proposals when you visit other sites (retargeting). The site is also a first-party cookie to allow the operation of a marketing automation platform aimed at “targettizzare” user users of the site in such a way as to create appropriate content with which the holder can Undertake marketing campaigns, monitor their development and create opportunities for their users.
Analytical cookies: (legal basis of treatment: consensus) The MIP makes use of Google Analytics service of the company Google, Inc. (hereinafter “Google”) to generate statistics on the use of the Web site (for example, on the use of the services, most visited pages, number of visitors per time or daily, geographical areas of provenance, etc.). Google Analytics, in order to carry out these tasks, does not collect personal data, because all the IP addresses of the users are anonycezed as soon as they are received by the network and before being stored or processed.
The user can disable Google Analytics cookies by downloading a specific plug-in of the browser available here: Https://tools.google.com/dlpage/gaoptout.
Social cookies: On sites are used third party cookies to allow users to interact with social networks (Facebook, Twitter,…) and in particular to share content of the sites through the aforementioned social networks.
The technical navigation and functionality cookies and analytical cookies are retained for the duration of the browsing session on the site and, if persistent, even thereafter while profiling cookies are retained until the consent is withdrawn For this purpose that happens with deletion of profiling cookies from the browser cache.