Emilio Bellini

Core Faculty | Assistant Professor

Short Profile outline

Emilio Bellini is Assistant Professor of Business Innovation at the School of Management - Politecnico di Milano, where he serves also as Co-Founder of LEADIN' Lab, the Laboratory for LEAdership, Design and INnovation. He is also Scientific Officer of the Observatory “Digital Innovation in Retail”. He serves at the Polimi Graduate School of Management as Co-Director of the Executive Programme in “Innovation and Design Management” and as Advisor for Executive Education Experience. He has published more than 60 conference articles, journal papers and chapters in edited books in the area of Innovation Management.


PHD: Management Economics and Industrial Engineering, Università di Rome Tor Vergata.

Master of Science: Economics, Università di Salerno.

Academic course held at SOM

Strategia ed economia del progetto

Business Innovation

Leadership & Innovation

Business Innovation

Leadership & Innovation

Business Innovation

Leadership & Innovation

Business innovation

Leadership & Innovation

Business innovation

Business innovation

Business innovation

Business innovation

Management of innovation



Specializing Masters

Executive Education



Specializing masters


His primary research fields lies at the intersection between Leadership, Design and Innovation. In particular, he focuses on the Innovation of Meaning and on the New Service Development (mainly focusing on the Retail services and digital technologies, searching for new configurations to offer meaningful experiences). On these topics he has published in journals such as Creativity and Innovation Management, International Journal of Innovation Management, International Journal of Knowledge Management Studies, International Journal of Information Systems and Change Management and International Journal of Project Management.

Relevant Publications

Artusi F.| Bellini E. (2021), "The interplay between product and retail service meaning", International Journal of Retail and Distribution Management, 49, 105-120

Artusi F.| Bellini E. (2020), "Design and the customer experience: The challenge of embodying new meaning in a new service", Creativity and Innovation Management, 29, 152-161

Artusi F.| Bellini E.| Dell’Era C.| Verganti R. (2020), "Designing an Omni-Experience to Save Retailing: Lessons from an Italian Book RetailerRetailers can achieve competitive advantage by creating an omni-experience, a novel customer experience innovation strategy.", Research Technology Management, 63, 24-32

Bellini E.| Piroli G.| Pennacchio L., "Collaborative know-how and trust in university–industry collaborations: empirical evidence from ICT firms", Journal of Technology Transfer, 44, 1939-1963

Bellini Emilio;Dell'Era Claudio;Pinto Giuseppe;Verganti Roberto, "Innovation Strategies in Retail Services: Solutions, Experiences, Meanings", EUROPEAN JOURNAL OF INNOVATION MANAGEMENT, 20, 190-209

Bellini Emilio;Dell’Era Claudio;Frattini Federico;Verganti Roberto, "Design-driven innovation in retailing: an empirical examination of new services in car dealership", CREATIVITY AND INNOVATION MANAGEMENT, 26, 91-107

Service to the community

  • Co-Director of the Executive Programme in
  • Vice Director - Corporate Education at MIP
  • Responsible for Institutional project/activity - Scientific Officer of Observatory Digital Innovation in Retail, 01/01/2015 - to date
  • Reviewer for: Creativity and Innovation Management, European Journal of Innovation Management

Accreditations, Rankings & Memberships