Michele Di Dalmazi, Marco Mandolfo, Francesco Di Paolo and Lucio Lamberti won the award for their paper on immersive technologies at the AIRSI Conference 2025.

The winners of the Best Paper Awards in the different thematic areas were announced during the AIRSI 2025 – The Metaverse Conference, organised by the University of Zaragoza.

AIRSI is an international scientific conference dedicated to the study of immersive technologies, artificial intelligence, and human–computer interaction. The conference aims to promote discussion between academics, professionals, and companies on the changes taking place in digital worlds.

The 2025 edition brought together academics, practitioners, and corporate representatives for interdisciplinary discussions on the impact of emerging technologies on marketing, consumer behaviour, and immersive communication.

During the event, awards were presented for outstanding academic contributions in the field of research. One of these was the Best Paper Award for Full Paper, PhD – Immersive Technologies, which was won by Michele Di Dalmazi, Marco Mandolfo, Francesco Di Paolo and Lucio Lamberti from the POLIMI School of Management of the Politecnico di Milano.

The paper entitled “Exploring Individual Attention in Virtual Environments: A Multi-Method Investigation Involving Eye-Tracking and EEG”, received the Best Paper Award in the Full Paper, PhD – Immersive Technologies category. This study combines neurophysiological (EEG) and behavioural (eye-tracking) data to significantly contribute to our understanding of the cognitive processes underlying immersive experiences.

This award recognises the scientific and practical value of the research, confirming its contribution to the development of innovative interpretative models for analysing immersive digital experiences.

For more details on the article: Exploring Individual Attention in Virtual Environments: A multi-method investigation involving eye-tracking and EEG – ScienceDirect