The competitiveness of the different economic sectors (Retail, Tourism, Toy Industry, …) is increasingly influenced by digital technology, both in the management of internal processes of companies and in the relationship with consumers. Digital Innovation verticals aim at helping the different industry players to understand how needs and behaviors of users and consumers are changing in the Digital Era and to catch the opportunities offered by a structured and critical use of digital tools
Digital Innovation Verticals
Principal Investigators: Alessandro Perego, Francesco Zurlo, Eleonora Lorenzini, Jessica Pluchino, Valentina Pontiggia, Filippo Maria Renga, Arianna Vignati
Researcher team: Sergio Campodall’Orto, Alice Chieppa, Luca Fois, Andrea Lamperti, Renato Ocone, Xue Pei, Elisabetta Puglielli, Federica Russo, Chiara Sgarbossa, Benedetta Terenzi, Maryam Ziyaee
Funders: Multiple
Duration: 2014 – ongoing
Partners: Multiple
KEY RESEARCH QUESTIONS
The competitiveness of the different economic sectors (Retail, Tourism, Toy Industry, …) is increasingly influenced by digital technology, both with regard to the management of internal processes of companies and to the relationship with consumers.
Digital Innovation verticals aim at helping the different industry players to gain an actual understanding of the opportunities offered by a structured and critical use of digital tools, and in particular address the following key research questions:
- What is the value of eCommerce in the Italian market of these industries? How is the distribution evolving? How are physical and digital channels integrating?
- What is the behavior of the Italian and International consumer in the different phases of the journey?
- How are the industry players (eg retailers; accomodation facilities and tour operators for Tourism) reacting to the challenges introduced by the digital economy? How are they reinterpreting their human and digital relationship with the customer?
- How are technologies such as IoT, blockchain, artificial intelligence and virtual reality affecting these sectors?
Different research methodologies are used, the main ones being case studies, surveys, and observations. Moreover, interactive workshops are organised with the different stakeholders in the sectors, in order to share data and experiences useful to feed and tune the analyses developed by the research team.
OUTPUTS & IMPACTS
- Osservatorio Innovazione Digitale nel Retail, The store of the future. The place to be!, Report, February 2019, Milan (Italy) – www.osservatori.net
- Osservatorio Innovazione Digitale nel Retail, Il Retail del futuro: tra tradizione e innovazione, Report, November 2017, Milan (Italy) – www.osservatori.net
- Osservatorio Innovazione Digitale nel Retail, Digital Retail in Italia: persone, tecnologie, esperienze, Report, November 2016, Milan (Italy) – www.osservatori.net
- Osservatorio Innovazione Digitale nel Retail, Innovazione digitale nel Retail: alla ricerca del valore, Report, November 2015, Milan (Italy) – www.osservatori.net
- Osservatorio Innovazione Digitale nel Retail, Innovazione Digitale nel Retail: un mosaico ancora da comporre, Report, November 2014, Milan (Italy) – www.osservatori.net
- Osservatorio Innovazione Digitale nel Turismo, La Via Digitale Italiana per il futuro del Turismo, Report, January 2019, Milan (Italy) – www.osservatori.net
- Osservatorio Innovazione Digitale nel Turismo, Le Strutture ricettive “sono” digital, ma vanno governati canali e relazioni, Report, December 2017, Milan (Italy) – www.osservatori.net
- Osservatorio Innovazione Digitale nel Turismo, Lo zapping dei Turisti digitali, Report, November 2017, Milan (Italy) – www.osservatori.net
FUNDERS
Alidays, Allianz Global Assistance, Alpitour World, Amadeus, Avanade, AXON Micrelec, Best Western, Carlson Wagonlit Travel, Cartorange, Checkpoint Systems, Commanders Act, Costa Crociere, Creativa, Custom, Dedagroup Wiz, Diebold Nixdorf, Di.Tech, Doxa, DPV, Edenred Italia, eDreams ODIGEO, Epson Italia, Epta, Europcar, Gedis Group, Grandi Giochi, Grani & Partners, Gruppo Gattinoni, GS1 Italy, Ingenico Italia, Intesa Sanpaolo, Italtrike, Join Tag, LiveHelp, Lufthansa Group, M-Cube digital engagement, Movibell, Olivetti, PAX Italia, PayPal, POSpulse, RETAIL REPLY, RetAPPs, Robintur, Rydoo, Sensomatic Solutions, SIA-UBIQ, Sky Italia, Tencent-Retex, TESISQUARE, The Walt Disney Company, Toshiba Global Commerce Solutions, TTG Travel Experience, Valica, Vidiemme, Vodafone Italia.
PARTNERS
ADACI – Associazione Italiana Acquisti e Supply Management, ANESV-Federturismo, Associazione Startup Turismo, Assogiocattoli, Assoturismo-Confesercenti, Confesercenti, F.T.O. – Federazione del Turismo Organizzato, Federdistribuzione, FIPE – Federazione Italiana Pubblici Esercizi, Fondazione ITS del Turismo e dell’Ospitalità – IATH Academy, PoliHub, Travel for business.
