Osservatorio su Export Digitale. The Observatory on Digital Export wants to support Italian companies in the development of export models based on digital technologies, with the ultimate goal of increasing exports of goods and services.
Digital Export Observatory
About the project
Title: Export Digitale
Principal Investigators: Riccardo Mangiaracina, Lucia Piscitello, Lucia Tajoli
Researcher team: Riccardo Mangiaracina, Lucia Piscitello, Lucia Tajoli, Maria Giuffrida, Stefano Elia, Enrico Marvasi
Funders: private funding, Italian Trade Agency
Duration: started in 2015, on going
KEY RESEARCH QUESTIONS
The Observatory on Digital Export wants to support Italian companies in the development of export models based on digital technologies, with the ultimate goal of increasing exports of goods and services. To achieve this result, the export models enabled by the new technologies are identified and developed with reference to specific markets and product sectors. In particular the analysis has focused on the US, China and EU markets and on final consumption goods, especially food, beverages and fashion, but it is also developing the analysis of the B2B digital export market. The Observatory also wants to create opportunities for meetings and exchanges between companies, institutions, consortia and associations to establish constructive dialogue between the parties.
OUTPUTS & IMPACTS
- Maria Giuffrida, Riccardo Mangiaracina, Enrico Marvasi e Lucia Tajoli, Esportazioni e e-commerce delle imprese italiane, ottobre 2018.
- Maria Giuffrida e Lucia Tajoli (2017), Le esportazioni digitali italiane, in Rapporto Annuale L’Italia nell’economia internazionale, Italian Trade Agency.
- Over a dozen workshops with researchers and firms, three conferences with an average of 300 participants.
- Seminars co-organized with the Italian Trade Agency for small exporting firms.