Results

What the conscious mind expresses neither completely represents nor necessarily reflects the feelings and evaluations of consumers correctly. Biomarketing, a new discipline based on the application of neuro- and bioscience in a managerial context, helps us to identify the unconscious and emotional reactions of consumers evoked by a product or brand, and thus to predict their behavior.

The multidisciplinary approach to enhancing cultural assets, combining knowledge of cultural and architectural assets with managerial skills applied to the specific context, may represent a strategic key to the country’s economic recovery.

We live in a world characterised by increasing interaction between disciplines, in which the professional profiles required by companies are changing. What role can a business school play in this framework?

Advanced analytical techniques borrowed from a heterogeneous literature to extract valuable insights from data are gaining momentum within the finance community. This article briefly introduces how financial ecosystems are increasingly responsive to the application of biological and evolutionary algorithms aimed to analyze the behavior and dynamics of their participants