Giuliano Noci
Core Faculty | Full Professor
Giuliano Noci, born in Mantua in 1967, is a full professor in Economic-Managerial Engineering; he holds the chair of Strategy & Marketing at the School of Management of the Politecnico di Milano. Since 2011, he has been the Deputy Rector of the Milanese university, where he was also the Rector's delegate for the Russian Federation (2006-2013) and India (2006-2010). In 2023, he was included by Stanford University in collaboration with Elsevier in the top 2% of the most cited researchers in the world. He is currently a member of the Committee for the definition of the national strategy on artificial intelligence of the Presidency of the Council of Ministers. He is a board member of Polimi ...
Education
Master of Science: Management Engineering, Politecnico di Milano.
His research interests are focused on the analysis of the impacts generated by digital technologies on business model, marketing strategy, and marketing communication. He leads a number of research group on digital market innovation. He also founded Osservatorio Multicanalità (a research group of multichannel marketing), and PheeL (the laboratory of biomarketing).
