Why do Purpose-Driven Companies do better?




Start: Feb 17 | 06:00 pm

End : Feb 17 | 07:30 pm

Business Administration |
round table

Via Lambruschini , 4C 20156 Milano MI

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Join the Round Table between experts in the field and discover the power of “purpose”

Thursday, February 17th, at 6 pm CET (Italian time) join our experts Alex Edmans, author of the bestseller “Grow the Pie: How Great Companies Deliver Both Purpose and Profit”, and Darren Rudkin, founder of The Mind At Work for a round table on Purpose-Driven Companies.

An unmissable event that will tackle one of the most important topics  ̶  the mission of a company  ̶  thanks to the participation of our hosts.

The following matters will be discussed:

  • what does a purpose-driven company look like?
  • what are the advantages of adopting a purpose-driven model?
  • how purpose-driven businesses drive impact and make a difference
  • a successful example of a purpose-driven company
  • what is the added value of a purpose-driven MBA nowadays?

Antonella Moretto, Associate Dean of MIP Graduate School of Business will intervene during the event and chat with Alex Edmans and Darren Rudkin about their experiences of the topic, with concrete examples of companies’ success stories.

Participants who join the event will receive Alex Edmans’ book (in electronic format) offered by MIP Politecnico di Milano.

Don’t miss the chance to be part of this unique event!


About the Speakers
Alex Edmans is Professor of Finance at London Business School and Academic Director of the Centre for Corporate Governance.  Alex graduated from Oxford University and then worked for Morgan Stanley in investment banking (London) and fixed income sales and trading (New York).  After a PhD in Finance from MIT Sloan as a Fulbright Scholar, he joined Wharton in 2007 and was tenured in 2013 shortly before moving to LBS.

Alex’s research interests are in corporate finance (corporate governance, executive compensation, investment/growth/innovation, and M&A), behavioural finance, and responsible business. His book, Grow the Pie: How Great Companies Deliver Both Purpose and Profit, was named as one of the Financial Times Best Business Books of 2020.

Darren Rudkin founded The Mind at Work in 2005, with a wholehearted purpose to help leaders learn how to create competitive advantage for their organisations by focusing upon how they lead themselves and work together. His initial business education came during his career in HR and marketing at Unilever, before he became a founding member of the award-winning innovation consultancy – What If! – recognised by the Financial Times as the Best Place to Work in the UK and Best Small Business in Europe. Darren has developed a unique ability to facilitate leadership teams to identify what they truly stand for and then build the self-awareness, culture and strategy required to connect them authentically to their higher purpose.

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