Giacomelli Sara
PHD CANDIDATE | 38th PHD CYCLE
She is a Ph.D. Candidate in the Department of Management Engeneering. She got her Master's degree in International Economics and Commerce in 2020 and right after she started working as Digital Marketing Specialist at Simonelli Group SpA. Her PhD research project aims at identifying how to drive brand equity in a B2B context through digital touchpoints, investigating the possibility of identifying qualitative and quantitative KPIs to assess such equity.
Master of Science: International Economics and Commerce, Università Politecnica delle Marche.
Research interests: Digital marketing, new digital trends, metaverse, NFTs, brand equity
Research projects: Driving Brand Equity in B2B contexts
Supervisor: Michela Arnaboldi
