Meroni Andrea
Osservatori Digital Innovation
Andrea Meroni is a research fellow at the Department of Management, Economics and Industrial Engineering of Politecnico di Milano. He graduated in Management Engineering at Politecnico di Milano in 2019, with a specialization in Digital Business and Market Innovation. From September 2019, he is part of the research groups of three different Observatories: Multichannel, Omnichannel Customer Experience and Internet Media. In these, his main activity is focused on digital strategies for marketing and communication.
Master of Science: Management Engineering, Politecnico di Milano.
Research interests: Strategy, Marketing, Communicattion, Branding, Innovation, Digital Business.
Research projects: Branding e-Volution, Il futuro del Customer Management: Augmented Humanity.
Research Groups, Labs, Centers: Osservatori Digital Innovation
