Peggiani Gloria
PHD CANDIDATE | 38th PHD CYCLE
Gloria Peggiani is a PhD Student at the Department of Management, Economics and Industrial Engineering of Politecnico di Milano. She graduated in Management Engineering at Politecnico di Milano with a specialization in Digital Business Innovation. Her main research interests are quantitative marketing models and marketing mix optimization, with particular focus on the impact of influencer marketing on the brand.
Master of Science: Management Engineering, Politecnico di Milano.
Bachelor of Science: Management Engineering, Politecnico di Milano.
Research interests: Quantitative marketing models and marketing mix optimization, with particular focus on the impact of influencer marketing on the brand
Research projects: .
Supervisor: Lucio Lamberti
