Bob Bastian
Core Faculty | Junior Assistant Professor
Bob Bastian is an Assistant Professor of Entrepreneurship and Design at the School of Management of Politecnico di Milano, and a senior researcher in the LEADIN’Lab, the Laboratory of LEAdership, Design, and INnovation. Bob sees entrepreneurship as a crucial disruptive role for solving meaningful societal problems. His research and teaching explore how we form mental models about these problems and develop solutions to society’s most pressing puzzles.
Education
Bob Bastian's research focuses on entrepreneurial judgment and decision-making under uncertainty. A central theme in his work is the essential role of the science of self-awareness to make conscious judgments. He aims to contribute to the micro-foundations of entrepreneurship theory by exploring entrepreneurial metacognition, collective cognition, and how ignorance influences (positively and negatively) entrepreneurship (and vice versa). To do this, Bob integrates insights from epistemology, behavioral science, and psychology. He often applies these perspectives through qualitative and experimental research designs.
