Andrea Boaretto

Short Profile outline

Expert in omnichannel marketing since its inception in Italy. Co-founder of "Multichannel Observatory" in 2006, currently Founder & CEO of Personalive, a company in Polihub’s network, and creator of Dynamic Personas® model. Senior Lecturer in EMBA, Executive Master in Innovation Management in Healthcare, Master in Sport Design & Management, where he is member of the Scientific Commission, overseeing the Marketing & Management module. Co-authored of several publications, as "Experience Matters", "Multichannel Observatory" and "Mobile Marketing & Service Observatory" reports from 2007 to 2015, as well as books like Marketing Reloaded, Open Marketing, and Mobile Marketing.