Claudio Dell'Era

Core Faculty | Full Professor

Short Profile outline

Claudio Dell’Era is Full Professor in Design Thinking for Business at the School of Management - Politecnico di Milano, where he serves also as Co-Founder of LEADIN’Lab, the Laboratory of LEAdership, Design and INnovation. He is also Director of the Observatory “Design Thinking for Business” of the School of Management –Politecnico di Milano. He is the Co-Director of the Executive Programme in “Innovation and Design Management” at the MIP Politecnico di Milano Graduate School of Business. He has published more than 100 journal papers, conference articles and chapters in edited books in the area of Innovation and Design Management.


PHD: Management Economics and Industrial Engineering, Politecnico di Milano.

Master of Science: Management Engineering, Politecnico di Milano.

Academic course held at SOM

Strategia ed economia del progetto

Strategia ed economia del progetto

Strategia ed economia del progetto

Strategie ed economia del progetto

Design strategy

Management of design and innovation projects

Management of design and innovation projects

Design strategy

Management of design and innovation projects

Design strategy

Design management for product service system

Management of design and innovation projects

Design strategy

Design strategy

Management of design and innovation projects

Business innovation

Gestione dell'innovazione e dei progetti

Innovation management and economics




Specializing masters


The research activities developed by Claudio Dell’Era are concentrated in the areas of Design Thinking, Design Strategy and Design-Driven Innovation. He is Director of the Observatory “Design Thinking for Business”: founded in 2017, the Observatory aspires to be the reference point for the community of innovators that adopt pioneering approaches such as Design Thinking. He is also Project Leader of the International Research Project DT4B “Design Thinking for Business” developed in collaboration with Delft University of Technology, Imperial College Business School, Reykjavik University, Stockholm School of Economics

Relevant Publications

Cavallo A.| Ghezzi A.| Dell'Era C.| Pellizzoni E., "Fostering digital entrepreneurship from startup to scaleup: The role of venture capital funds and angel groups", Technological Forecasting and Social Change, 145, 24-35

Magistretti S.| Dell'Era C.| Messeni Petruzzelli A., "How intelligent is Watson? Enabling digital transformation through artificial intelligence", Business Horizons, 62, 819-829

Landoni P.| Dell'era C.| Frattini F.| Messeni Petruzzelli A.| verganti R.| Manelli L., "Business model innovation in cultural and creative industries: Insights from three leading mobile gaming firms", Technovation

Cautela C.| Mortati M.| Dell'Era C.| Gastaldi L., "The impact of artificial intelligence on design thinking practice: Insights from the ecosystem of startups", Strategic Design Research Journal, 12, 114-134

Dell'Era C.| Landoni P.| Gonzalez S.J., "INVESTIGATING the INNOVATION IMPACTS of USER-CENTRED and PARTICIPATORY STRATEGIES ADOPTED by EUROPEAN LIVING LABS", International Journal of Innovation Management, 23

Trabucchi Daniel; Buganza Tommaso; Dell'Era Claudio; Pellizzoni Elena, "Exploring the inbound and outbound strategies enabled by user generated big data: Evidence from leading smartphone applications", Creativity and Innovation Management, 27, 42-55

Dell'Era Claudio; Altuna N.; Verganti Roberto, "Designing radical innovations of meanings for society: Envisioning new scenarios for smart mobility", Creativity and Innovation Management, 27, 387-400

Dell'Era Claudio; Magistretti Stefano; Verganti Roberto, "Exploring collaborative practices between SMEs and designers in the Italian furniture industry", Researching Open Innovation In SMEs, 307-345

Dell'Era Claudio;Altuna Naiara;Magistretti Stefano;Verganti Roberto, "Discovering quiescent meanings in technologies: exploring the design management practices that support the development of Technology Epiphanies", TECHNOLOGY ANALYSIS & STRATEGIC MANAGEMENT, 29, 149-166

Bellini Emilio;Dell'Era Claudio;Pinto Giuseppe;Verganti Roberto, "Innovation Strategies in Retail Services: Solutions, Experiences, Meanings", EUROPEAN JOURNAL OF INNOVATION MANAGEMENT, 20, 190-209

Altuna Naiara;Dell'Era Claudio;Landoni Paolo;Verganti Roberto, "Developing Innovative Visions Through the Collaboration with Radical Circles: Slow Food as a Platform for Envisioning New Meanings", EUROPEAN JOURNAL OF INNOVATION MANAGEMENT, 20, 269-290

Landoni Paolo;Dell'Era Claudio;Ferraloro Gregorio;Peradotto Mattia;Karlsson Helena;Verganti Roberto, "Design Contribution to the Competitive Performance of SMEs: The Role of Design Innovation Capabilities", CREATIVITY AND INNOVATION MANAGEMENT, 25, 484-499

Buganza Tommaso;Dell'Era Claudio;Pellizzoni Elena;Trabucchi Daniel;Verganti Roberto, "Unveiling the Potentialities Provided by New Technologies: A Process to Pursue Technology Epiphanies in the Smartphone App Industry", CREATIVITY AND INNOVATION MANAGEMENT, 24, 391-414

Dell'Era Claudio;Landoni Paolo;Verganti Roberto, "From creative individuals to creative capital: Value creation and appropriation strategies of creative knowledge-intensive business services", INTERNATIONAL JOURNAL OF INNOVATION MANAGEMENT, 19, 1-24

Morillo Marta;Dell'Era Claudio;Verganti Roberto, "Exploring the role of outsider interpreters in the development of design-driven innovations", INTERNATIONAL JOURNAL OF TECHNOLOGY INTELLIGENCE AND PLANNING, 10, 222-253

Brode L.;Dell'Era Claudio;Verganti Roberto, "The contributions of interpreters to the development of radical innovations of meanings: the role of “pioneering projects” in the sustainable buildings industry", R & D MANAGEMENT, 44, 1-17

Dell'Era Claudio;Landoni Paolo, "Living Lab: A Methodology between User-Centred Design and Participatory Design", CREATIVITY AND INNOVATION MANAGEMENT, 23, 137-154

Frattini Federico;Dell'Era Claudio;Rangone Andrea, "Launch Decisions and the Early Market Survival of Innovations: An Empirical Analysis of the Italian Mobile Value-Added Services (VAS) Industry", THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 30, 174-187

Grants, Awards and Honours

  • XXV Compasso D’Oro – Menzione D’Onore for the White Book – Lessons from a four-year journey into design-driven materials innovation, 01/10/2017 - to date

Service to the community

  • Co-Director of the Executive Programme in , 01/01/2010 - to date
  • Member of the PhD Board - PhD Program in Management Engineering, 01/01/2016 - to date
  • Member of the editorial Team/Board - Journal of Product Innovation Management; European Management Journal, Creativity and Innovation Management; International Journal of Information Technology Project Management
  • Reviewer for: City, Culture and Society; Creativity and Innovation Management; California Management Review; Design Studies; European Journal of Innovation Management; European Management Journal; Industry and Innovation; International Journal of Entrepreneurship and Innovation Management; International Journal of Innovation Management; International Journal of Information Technology Project Management; International Journal of Management Reviews; International Journal of Operations and Production Management; Journal of Business & Hotel Management; Journal of International Consumer Marketing; Journal of Product Innovation Management; Journal of Small Business Management; Journal of Urban Technology; Long Range Planning; Production Planning & Control; R&D Management; Research Policy; Technology Analysis and Strategic Management; Transactions on Engineering Management; Technological Forecasting and Social Change

Accreditations, Rankings & Memberships