Debora Bettiga is Assistant Professor at Politecnico di Milano and she is core faculty member of MIP Graduate School of Business, where she teaches marketing strategy, consumer behavior and marketing research methodologies. She is a member of 'PHEEL - Physiology, Emotions and Experience Lab', the bio- and neuromarketing Laboratory of Politecnico di Milano. She is author of several papers published in scientific journals and in national and international conference proceedings.
PHD: Management Engineering, Politecnico di Milano.
Master of Science: Management, Università Bocconi.
Bachelor of Science: Business Economics & Management, Università Bocconi.
Her studies are focused on the analysis of consumer behavior along the purchase process and in interaction with companies. Research is conducted through both traditional marketing methods, such as surveys, interviews, experiments and case study method and through the application of neuroscience and bioscience methods to marketing.