Giuliano Noci
Core Faculty | Full Professor
Giuliano Noci is full professor of Strategy and Marketing. From 2011, he is the Vice-Rector for China of Politecnico di Milano. He is currently a board member of Management Engineering Department; a board member of Polimi Graduate School of Management; a member of Board of Directors of Polimilano Educational Consulting Ltd, an entity established by Politecnico di Milano to foster post-graduate education and technological transfer projects in China.
Education
Master of Science: Management Engineering, Politecnico di Milano.
His research interests are focused on the analysis of the impacts generated by digital technologies on business model, marketing strategy, and marketing communication. He leads a number of research group on digital market innovation. He also founded Osservatorio Multicanalità (a research group of multichannel marketing), and PheeL (the laboratory of biomarketing).
