Giuliano Noci

Core Faculty | Full Professor

Short Profile outline

Deputy Rector for China

Giuliano Noci is full professor of Strategy and Marketing. From 2011, he is the Vice-Rector for China of Politecnico di Milano. He is currently a board member of Management Engineering Department; a board member of MIP Politecnico di Milano Graduate School of Business; a member of Board of Directors of Polimilano Educational Consulting Ltd, an entity established by Politecnico di Milano to foster post-graduate education and technological transfer projects in China.


Master of Science: Management Engineering, Politecnico di Milano.

Academic course held at SOM

Strategy & marketing

Strategy & marketing

Strategy & marketing

Strategy & marketing

Strategy & marketing

Strategy & marketing


Specializing masters


His research interests are focused on the analysis of the impacts generated by digital technologies on business model, marketing strategy, and marketing communication. He leads a number of research group on digital market innovation. He also founded Osservatorio Multicanalità (a research group of multichannel marketing), and PheeL (the laboratory of biomarketing).

Relevant Publications

Bettiga Debora;Lamberti Lucio;Noci Giuliano, "Do mind and body agree? Unconscious versus conscious arousal in product attitude formation", JOURNAL OF BUSINESS RESEARCH, 75, 108-117

Grants, Awards and Honours

  • Management control expert, consulted in the Service of Internal Control, Ministry of the Interior
  • Consultant in Struttura Tecnica di Missione, Ministry of Infrastructure and Transportation

Accreditations, Rankings & Memberships