Lucio Lamberti

Core Faculty | Full Professor

Short Profile outline

Delegate for Communication

Lucio Lamberti, Ph.D., is Professor of Marketing Analytics and Analytics for Business Lab at Politecnico di Milano. He is the coordinator of the Interdepartmental Physiology, Emotion and Experience Lab (PHEEL), and scientific director of the Metaverse Marketing Lab and of the Automotive Experience Design Lab. He is a member of the European Metaverse Research Network. He founded and directs the International Master in Omnichannel Marketing Management (IM4) and the International Master in Media and Communication Management (IMMCM). He's author of over 80 publications on national and international journals, books and conference proceedings. He is the Delegate for Chinese Affairs at Polimi G ...

Education

PHD: Management Economics and Industrial Engineering, Politecnico di Milano.

Master of Science: Management Engineering, Politecnico di Milano.

Bachelor of Science: Management Engineering, Politecnico di Milano.

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Email: lucio.lamberti@polimi.it

Office phone: 02.2399.4076

webpage: www4.ceda.polimi.it

Lucio Lamberti

Lucio Lamberti

Academic courses held at SOM Research Relevant Publications Grants, Awards and Honours Service to the Community

Academic course held at SOM

Economia e organizzazione aziendale (per aerospaziali)

Analytics For Business Lab

Marketing Analytics

Omnichannel Marketing Management

Marketing Analytics

Omnichannel Marketing Management

Multichannel Customer Strategy

Multichannel customer strategy

Multichannel customer strategy

Multichannel customer strategy

Multichannel customer strategy

Multichannel customer strategy

Marketing

Teaching Areas: MARKETING & COMMUNICATION (MKT)

Specializing Masters

Executive Education

IPA

EMBA

Specializing masters

Relevant Publications

Mandolfo M.| Baisi F.| Lamberti L., "How did you feel during the navigation? Influence of emotions on browsing time and interaction frequency in immersive virtual environments", Behavior and Information Technology, 42, 1216-1229

Mandolfo M.| Lamberti L. (2021), "Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review", Frontiers in Psychology, 12

Caviggioli F.| Landoni P.| Lamberti L.| Meola P. (2021), "Technology adoption news and corporate reputation: sentiment analysis about the introduction of Bitcoin", Journal of Product and Brand Management, 29, 877-897

Caviggioli F. Lamberti L. Landoni P. Meola P., "Technology adoption news and corporate reputation: sentiment analysis about the introduction of Bitcoin", Journal of Product & Brand Management

Bettiga D.| Lamberti L.| Lettieri E. (2020), "Individuals’ adoption of smart technologies for preventive health care: a structural equation modeling approach", Health Care Management Science, 23, 203-214

Caviggioli F.| Lamberti L.| Landoni P.| Meola P. (2020), "Technology adoption news and corporate reputation: sentiment analysis about the introduction of Bitcoin", Journal of Product and Brand Management, 29, 877-897

Bettiga D.| Lamberti L. (2020), "Future-Oriented Happiness: Its Nature and Role in Consumer Decision-Making for New Products", Frontiers in Psychology, 11

Bettiga D.| Bianchi A.M.| Lamberti L.| Noci G. (2020), "Consumers Emotional Responses to Functional and Hedonic Products: A Neuroscience Research", Frontiers in Psychology, 11

Mandolfo M.| Pavlovic M.| Pillan M.| Lamberti L. (2020), "Ambient UX Research: User Experience Investigation Through Multimodal Quadrangulation", Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 12203, 305-321

Zare S. Bettiga D. Lamberti L. , "Does one design fit them all? Study of drivers of co-creation interest along different consumer segments", Journal of Strategic Marketing, 27, 630-650

Bettiga D.| Lamberti L.| Lettieri E., "Individuals’ adoption of smart technologies for preventive health care: a structural equation modeling approach", Health Care Management Science

Ananda A.S.| Hernández-García Á.| Acquila-Natale E.| Lamberti L., "What makes fashion consumers “click”? Generation of eWoM engagement in social media", Asia Pacific Journal of Marketing and Logistics, 31, 398-418

Lamberti L.| Pero M., "Special issue editorial: Managing the supply chain management–marketing interface", Business Process Management Journal, 25, 246-249

Bettiga D.| Lamberti L., "Crowd size and crowdsourcing performances in online ideation contests", 2019 16th International Conference on Service Systems and Service Management, ICSSSM 2019

Bettiga D.| Lamberti L.| Noci G., "Investigating social motivations, opportunity and ability to participate in communities of virtual co-creation", International Journal of Consumer Studies, 42, 155-163

Bettiga D.| Lamberti L., "Exploring the role of anticipated emotions in product adoption and usage", Journal of Consumer Marketing, 35, 300-316

Ananda A.S.| Hernández-García Á.| Lamberti L., "SME fashion brands and social media marketing: From strategies to actions", International Journal of Web Based Communities, 13, 468-498

Lolatto R.| Tacchino G.| Bettiga D.| Lamberti L.| Cerutti S.| Bianchi A.M., "Exploration of Web-Sites Affects Autonomic Responses Related to Unconscious Emotions", Proceedings of the Annual International Conference of the IEEE Engineering in Medicine and Biology Society, EMBS, 2018, 4615-4618

Bettiga Debora;Lamberti Lucio;Noci Giuliano, "Do mind and body agree? Unconscious versus conscious arousal in product attitude formation", JOURNAL OF BUSINESS RESEARCH, 75, 108-117

Bettiga Debora;Lamberti Lucio, "Exploring the adoption process of personal technologies: A cognitive-affective approach", JOURNAL OF HIGH TECHNOLOGY MANAGEMENT RESEARCH, 1-18

Chen Shan;Lamberti Lucio, "Multichannel marketing: the operational construct and firms’ motivation to adopt", JOURNAL OF STRATEGIC MARKETING, 24, 594-616

Chen Shan;Lamberti Lucio, "Entering the dragon's nest: exploring Chinese upper-class consumers' perception of luxury", QUALITATIVE MARKET RESEARCH JOURNAL, 18, 4-29

Chen Shan;Lamberti Lucio, "Entering the dragon's nest: Exploring chinese upper-class consumers' perception of luxury", QUALITATIVE MARKET RESEARCH JOURNAL, 18, 4-29

Lamberti Lucio;Benedetti Michele;Chen Shan, "Benefits sought by citizens and channel attitudes for multichannel payment services: Evidence from Italy", GOVERNMENT INFORMATION QUARTERLY, 31, 596-609

Lamberti Lucio, "Customer centricity: The construct and the operational antecedents", JOURNAL OF STRATEGIC MARKETING, 21, 588-612

Grants, Awards and Honours

  • Visiting Professor of International Marketing, Solvay Brussels School - Economics and Management
  • Honorary fellow of ANSO-BIDI, the Belt & Road International Development Institute of the University of the Chinese Academy of Science, 30/04/2021 - to date
  • Member of the European Metaverse Research Network, 01/01/2023 - to date
  • Premio nazionale "Nostalgia di Futuro" - Osservatorio Tuttimedia for his research in applied neuroscience and immersive technologies, 15/11/2022 - to date

Service to the community

  • Programme Director of IM4 at MIP, 01/09/2015 - to date
  • Programme Director of IMMCM, 01/09/2021 - to date
  • Scientific Director Metaverse Marketing Lab, 29/06/2022 - to date
  • Scientific Director Automotive Experience Design Lab, 19/10/2021 - to date
  • Member of the MIP Board - Director of International Relations
  • Responsible for Institutional project/activity - Coordinator of Ph.E.E.L. - Physiology, Emotions and Experience Lab
  • Editor of the Special Issue "Managing the supply chain management - marketing interface" - Business Process Management Journal.
  • Ad hoc reviewer for Journal of Product Innovation Management, Journal of the Academy of Marketing Science, Journal of Business Research, Tourism Management, Journal of Business Ethics, European Management Journal, European Journal of Marketing, and others
  • Memebr of the Editorial Board - Journal of Strategic Marketing
  • Associate editor of Frontiers in Communication

Accreditations, Rankings & Memberships