Marco Mandolfo

Core Faculty | Junior Assistant Professor

Short Profile outline

Marco Mandolfo is Assistant Professor in Strategy & Marketing at the Department of Management, Economics, and Industrial Engineering of Politecnico di Milano. He received his Ph.D. in Management Engineering with a specialisation in Consumer Neuroscience and he is a fellow researcher at PHEEL (Physiology, Emotion, Experience, Lab). His research lies at the intersection of consumer neuroscience and behavioural economics and focuses on topics such as online impulse buying behaviours, consumer behaviour in immersive virtual environments, and product replacement intentions.


PHD: Management Engineering, Politecnico di Milano.

Master of Science: Management Engineering, Politecnico di Milano.

Bachelor of Science: Management Engineering, Politecnico di Milano.

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Academic course held at SOM

Economia e Organizzazione Aziendale C

Economia e Organizzazione Aziendale C

Experimental and Behavioral Methods



Specializing Masters


Relevant Publications

Mandolfo M.| Baisi F.| Lamberti L, "How did you feel during the navigation? Influence of emotions on browsing time and interaction frequency in immersive virtual environments", Behaviour & Information Technology

Mandolfo M.| Bettiga D.| Lamberti L.| Noci G., "Influence of Sales Promotion on Impulse Buying: A Dual Process Approach", Journal of Promotion Management

Mandolfo M.| Di Dalmazi M.| Lamberti L, "Now you see me. Evaluating visual and auditory brand placement disclosures in music videos", Journal of Marketing Communications

Mandolfo M.| Lamberti L. (2021), "Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review", Frontiers in Psychology, 12

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