Marco Mandolfo

Core Faculty | Junior Assistant Professor

Short Profile outline

Marco Mandolfo serves as an Assistant Professor in Strategy & Marketing at the Department of Management, Economics, and Industrial Engineering at Politecnico di Milano. He earned his Ph.D. in Management Engineering, specializing in Consumer Neuroscience, and is a fellow researcher at PHEEL (Physiology, Emotion, Experience, Lab). His research employs a consumer neuroscience approach, emphasizing areas such as consumer behavior in immersive virtual environments, human-centered metrics for evaluating advertising effectiveness, and applying neuroscience methods to operations management research.

Education

PHD: Management Engineering, Politecnico di Milano.

Master of Science: Management Engineering, Politecnico di Milano.

Bachelor of Science: Management Engineering, Politecnico di Milano.

Download CV

Email: marco.mandolfo@polimi.it

Marco Mandolfo

Academic courses held at SOM Research Relevant Publications Grants, Awards and Honours Service to the Community

Academic course held at SOM

Economia e Organizzazione Aziendale C

Economia e Organizzazione Aziendale C

Experimental and Behavioral Methods

Teaching Areas: MARKETING & COMMUNICATION (MKT)

MBA/EMBA

Specializing Masters

IPA

Relevant Publications

Mandolfo M.| Di Dalmazi M.| Lamberti L., "Now you see me. Evaluating visual and auditory brand placement disclosures in music videos", Journal of Marketing Communications

Di Dalmazi M.| Mandolfo M.| Guixeres Provinciale J.| Alcañiz Raya M. L.| & Lamberti L., "How immersive technologies impact behavioral responses in destination marketing: The mediating role of physiological arousal and presence", International Journal of Contemporary Hospitality Management

Mandolfo M.| Baisi F.| Lamberti L., "How did you feel during the navigation? Influence of emotions on browsing time and interaction frequency in immersive virtual environments", Behaviour & Information Technology

Mandolfo M.| Bettiga D.| Lamberti L.| Noci G., "Influence of Sales Promotion on Impulse Buying: A Dual Process Approach", Journal of Promotion Management

Mandolfo M.| Lamberti L., "Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review", Frontiers in Psychology, 12

Accreditations, Rankings & Memberships

  •