Biffi Alessandro
PHD CANDIDATE | 37th PHD CYCLE
Alessandro Biffi is a PhD student in the School of Management at Politecnico di Milano. He is also a researcher in the in LEADIN'Lab, the Lab-oratory of LEAdership, Design and INnovation, and a collaborator of the Observatory for Digital Innovation in Retail. His main research areas are innovation and design management, new service development in the context of retail services and the interplay of these two fields together with institutional logics.
Master of Science: Management Engineering, Politecnico di Milano.
Bachelor of Science: Management Engineering, Politecnico di Milano.
Research interests: Design-driven Innovation; Service innovation; Institutional theory; Retail
Research projects: Innovation and design. Enabling the sustainability transformations: the role of innovative phygital services for a green retail experience
Supervisor: Prof. Emilio Bellini
