Event available also in online streaming

17 November 2021, 6.30 pm
Politecnico di Milano (Bovisa Campus)
Aula Magna Carassa e Dadda
Via Lambruschini 4, 20156 Milano Bovisa

HIGH-END AND LUXURY INDUSTRIES MANAGEMENT
Case histories from top managers at Altagamma

For the second year, Altagamma—the umbrella foundation for the high-end Italian cultural and creative companies—is promotingg the “HIGH-END AND LUXURY INDUSTRIES MANAGEMENT” course, one of the Master’s degree courses in Management Engineering, Food Engineering and Design, to prepare our graduates for managerial challenges in the world of high-end and luxury goods, a sector that sees Italian companies as global leaders, recognised as ambassadors of Italian style throughout the world.

After the 2020-2021 Academic Year edition, Altagamma is once again collaborating with the Politecnico di Milano to provide students with in-depth comprehension of the peculiar characteristics of the high-end sector, also thanks to participation by top managers from Altagamma member companies.

Course objectives include the development of an ability to critically analyse the strategies and choices behind the positioning of the main global players in this sector. At the end of the course, the students will be able to identify this sector’s typical organisational and management levers, understanding the impact these have on the capacity of the companies themselves to achieve their strategic objectives and they will have closely studied the peculiar characteristics of this sector, which accounts for 8% of the Italian and 10% of the European GDP.

During the course, a series of seminars—designed to round out the participants’ preparation—with Chief Executive Officers from top-end companies will also be open.

Next seminar

17 November 2021 – Aula Magna Carassa e Dadda 
6.30 – 8.00 pm

“From the vision to the implementation. 50 years of successes”

Mr. Francesco Boromei, Marketing Director of Azimut | Benetti Group

Innovation, disruptiveness and a combination of craft and industrial process have always been since the very beginning the key pillars of Azimut | Benetti Group, leading it to success , being no.1 in the world in the yachting industry. 50 years of stories of success which open the door to a bright future, from product to branding going through breakingthrough paths.

Click here to register.

Seminars programme

• 24 novembre – Paolo Mascio
  President of the Fashion Division at YOOX NET-A-PORTER GROUP
• 01 december 2021 – Lucia Nadal
  Group Marketing Director of Design Holding

Participation is free with obligatory registration and limited places in compliance with COVID-19 regulations.
A COVID-19 Green Pass is required for in-person participation.