Daniel Trabucchi

Core Faculty | Senior Assistant Professor

Short Profile outline

Daniel Trabucchi is Assistant Professor in the area of Innovation Management at the School of Management of Politecnico di Milano, where he is also a member of LEADIN' Lab, the Laboratory for Leadership, Design and Innovation. He has two main areas of research and teaching: platform thinking and the human side of innovation (with strong focuses on engagement and agile methods to make innovation happen, within the research platform IDeaLs). He co-founded Symplatform, the symposium on digital platforms that aims to foster a constructive discussion among scholars and practitioners. He teaches in the area of Innovation, Design and Project Management, focusing in particular on the topics of T ...


PHD: Management Engineering, Politecnico di Milano.

Master of Science: Management Engineering, Politecnico di Milano.

Bachelor of Science: Management Engineering, Politecnico di Milano.

Academic course held at SOM

Comportamento Organizzativo

Comportamento Organizzativo

Comportamento Organizzativo

Platform Thinking

Managing Technology Disruption



Specializing Masters

Executive Education



Specializing masters


His research activities focus on the area of innovation management, with various perspectives. The main research field deals with digital two-sided platforms, exploring the peculiarities of those businesses in terms of value creation, value capturing and their business model implications. Other research streams deal with the Engagement of people in innovation activities and with innovation strategies (paying particular attention to the innovation of meaning and technology epiphanies) and agile approaches.

Relevant Publications

Trabucchi D. Sanasi S. Ghezzi A. Buganza T., "Idle Asset Hunters—The Secret of Multi-sided Platforms ", Research-Technology Management, 64, 33-42

Sanasi S. Trabucchi D. Pellizzoni E. Buganza T., "The evolution of meanings: an empirical analysis of the social media industry", European Journal of Innovation Management

Trabucchi D. Buganza T. Muzellec L. Ronteau S., "Platform-driven innovation: Unveiling research and business opportunities ", Creativity and Innovation Management, 30

Trischler M. Meier P. Trabucchi D., "Digital Platform Tactics: how to implement Platform Strategy over time", Journal of Business Models, 9, 67-76

Trabucchi D. Buganza T., "Landlords with no lands:a systematic literature review on hybrid multi-sided platforms and platform thinking", European Journal of Innovation Management

Trabucchi D. and Buganza T., "Fostering digital platform innovation: From two to multi‐sided platforms", Creativity and Innovation Management, 29, 1-14

Pellizzoni E. Trabucchi D. Frattini F. Buganza T. Di Benedetto A., "Leveraging stakeholders’ knowledge in a new service development: a dynamic approach", Journal of Knowledge Management, 24, 415-438

Trabucchi D. Buganza T., "The power of two-sided platforms to disseminate resistant innovations", Management Decision, 59, 1-14

Trabucchi D. Magistretti S., "The battle of superheroes: the rise of the knowledge platform strategy in the movie industry", Journal of Knowledge Management, 24, 1881-1898

Trabucchi D. Moretto A. Buganza T. MacCormack A., "Disrupting the Disruptors or Enhancing Them? How Blockchain Re-Shapes Two-Sided Platforms", Journal of Product Innovation Management, 37, 552-574

Pellizzoni E. Trabucchi D. and Buganza T., "Platform strategies: how the position in the network drives success", Technology Analysis and Strategic Management, 31, 579-592

Trabucchi D. Muzellec L. and Ronteau S., "Sharing Economy: Seeing through the fog", Internet Research, 29, 996-1013

Trabucchi D. Talenti L. and Buganza T., "How do Big Bang Disruptors look like? A Business Model perspective", Technological Forecasting and Social Change, 141, 330-340

Magistretti S. Trabucchi D. Dell’Era C. and Buganza T., "A New Path Toward a Hybrid Model: Insights from PwC’s Italian Experience Centre", Research-Technology Management, 62, 30-37

Pellizzoni E. Trabucchi D. and Buganza T., "When agility meets open innovation: two approaches to manage open innovation", Creativity and Innovation Management, 28, 464-476

Trabucchi D. Buganza T. Dell’Era C. and Pellizzoni E., "Exploring the Inbound and Outbound Strategies enabled by User Generated Big Data: Evidences from Leading Smartphone Applications", Creativity and Innovation Management, 27, 42-55

Trabucchi D. and Buganza T., "Data-Driven Innovation: switching the big data perspective", European Journal of Innovation Management, 22, 23-40

Trabucchi D. Buganza T. and Pellizzoni E., "Give away your digital services: leveraging big data to capture value", Research-Technology Management, 60, 43-52

Trabucchi D. Pellizzoni E. Buganza T. and Verganti R., "Interplay between technology and meaning: how music majors reacted?", Creativity and Innovation Management, 26, 317-338

Buganza T. Dell'Era C. Pellizzoni E. Trabucchi D. Verganti R., "Unveiling the potentialities provided by new technologies: A process to pursue technology epiphanies in the smartphone app industry", Creativity and Innovation Management, 24, 391-414

Grants, Awards and Honours

  • Christer Karlsson Best paper Award Runner Up at the 26th Innovation and Product Development Conference (Leicester, UK), for the paper ‘Disrupting the Disruptors or enhancing them? How the Blockchain reshapes Two-Sided Platforms’ co-authored with Antonella Moretto, Tommaso Buganza and Alan MacCormack. For the paper ‘Disrupting the Disruptors or enhancing them? How the Blockchain reshapes Two-Sided Platforms’ co-authored with Antonella Moretto, Tommaso Buganza and Alan MacCormack.
  • Best PhD Student Paper Award at the 3rd Abbè Gregoire Innovation Days (Paris, France), for the paper: Trabucchi, D., Talenti, L., Buganza, T."The antecedents of Disruption: Business Model configurations of Big Bang Disruptors"
  • Special Mention @ Gianluca Spina Award for Teaching Excellence and Innovation Special Mention to Francesco Caio and Daniel Trabucchi for the educational initiative "Managing Technology Disruption" course.

Service to the community

  • Guest Editor of Special Issue: Digital Two-Sided Platforms Unveiling Research and Business Opportunities” on Creativity and Innovation Management, proposed by Tommaso Buganza, Laurent Muzzelec, Sebastien Rounteau and Daniel Trabucchi. Submission closing August 2019 (https://wol-prod-cdn.literatumonline.com/pb-assets/assets/14678691/TwoSidedPlatforms-Special%20Issue-CIM.pdf )
  • Reviewer: Journal of Product Innovation Management; Technological Forecasting and Social Change; Journal of Knowledge Management; Internet Research; Creativity and Innovation Management; Technology Analysis and Strategic Management; European Journal of Innovation Management ; International Journal of Innovation and Technology Management; Sage Open
  • Member of the Editorial board of Creativity and Innovation Management

Accreditations, Rankings & Memberships