Daniel Trabucchi

Core Faculty | Senior Assistant Professor

Short Profile outline

Daniel Trabucchi is Senior Assistant Professor at the School of Management, Politecnico di Milano. He also serves as a senior researcher in the LEADIN’Lab, the Laboratory for LEAdership, Design, and INnovation. His research interests focus on innovation management, especially on Platform Thinking. He co-founded Symplatform in 2018, the international conference on digital platforms that aims to match scholars and practitioners in the field. He co-founded and is the scientific director of Platform Thinking HUB, the community of innovation leaders that aims to foster innovation through platform thinking, which is part of the Digital Innovation Observatories of Politecnico di Milano. He is ...


PHD: Management Engineering, Politecnico di Milano.

Master of Science: Management Engineering, Politecnico di Milano.

Bachelor of Science: Management Engineering, Politecnico di Milano.

Academic course held at SOM

Comportamento Organizzativo

Comportamento Organizzativo

Comportamento Organizzativo

Platform Thinking

Platform Thinking

Managing Technology Disruption



Specializing Masters

Executive Education



Specializing masters


His research activities focus on the area of innovation management, with various perspectives. The main research field deals with Platform Thinking, exploring the peculiarities of digital platforms as conceptual tools to foster digital business transformation. Other research streams deal with the Engagement of people in innovation activities and with innovation strategies (paying particular attention to the innovation of meaning and technology epiphanies) and agile approaches.

Relevant Publications

Trabucchi D. Falcone C. Gastaldi L. Buganza T. Corso M. , "Platform enhancers: Collaborating in the early stages of transactional platform development", Journal of Engineering and Technology Management, 70, 101779

Gastaldi D. Appio F. Trabucchi D. Buganza T. Corso M. , "From mutualism to commensalism: Assessing the evolving relationship between complementors and digital platforms.", Information Systems Journal

Patrucco A. Marzi G. & Trabucchi D. , "The role of absorptive capacity and big data analytics in strategic purchasing and supply chain management decisions", Technovation

Trabucchi D. Patrucco A. Buganza T & Marzi G., "Is transparency the new green? How business model transparency influences digital service adoption.", Technovation

Trabucchi D. & Buganza T., "Platform Thinking - Read the past. Write the future. "

Trabucchi D. Buganza T., "Landlords with no lands:a systematic literature review on hybrid multi-sided platforms and platform thinking", European Journal of Innovation Management

Bellis P. Verganti R. & Trabucchi D. , "Let’s move on! How pair collaboration activates resilience toward innovation crises. ", European Management Journal

Trabucchi D. Buganza T. Bellis P Magnanini S. Press J. Verganti R. & Zasa F. , "Story-making to nurture change: creating a journey to make transformation happen.", Journal of Knowledge Management

Trabucchi D. Sanasi S. Ghezzi A. Buganza T., "Idle Asset Hunters—The Secret of Multi-sided Platforms ", Research-Technology Management, 64, 33-42

Trabucchi D. Buganza T. Muzellec L. Ronteau S., "Platform-driven innovation: Unveiling research and business opportunities ", Creativity and Innovation Management, 30

Trabucchi D. & Buganza T. , "Entrepreneurial dynamics in two-sided platforms: the influence of sides in the case of Friendz", International Journal of Entrepreneurial Behavior & Research.

Pinarello G. Trabucchi D. Frattini F. & Manfredi Latilla V., "How firms use inbound Open Innovation practices over time: evidence from an exploratory multiple case study analysis.", R&D Management

Patrucco A. S. Trabucchi D. Frattini F. & Lynch J., "The impact of Covid‐19 on innovation policies promoting Open Innovation. ", R&D Management

Trabucchi D. and Buganza T., "Fostering digital platform innovation: From two to multi‐sided platforms", Creativity and Innovation Management, 29, 1-14

Trabucchi D. Buganza T., "The power of two-sided platforms to disseminate resistant innovations", Management Decision, 59, 1-14

Trabucchi D. Magistretti S., "The battle of superheroes: the rise of the knowledge platform strategy in the movie industry", Journal of Knowledge Management, 24, 1881-1898

Trabucchi D. Moretto A. Buganza T. MacCormack A., "Disrupting the Disruptors or Enhancing Them? How Blockchain Re-Shapes Two-Sided Platforms", Journal of Product Innovation Management, 37, 552-574

Trabucchi D. Muzellec L. and Ronteau S., "Sharing Economy: Seeing through the fog", Internet Research, 29, 996-1013

Trabucchi D. Talenti L. and Buganza T., "How do Big Bang Disruptors look like? A Business Model perspective", Technological Forecasting and Social Change, 141, 330-340

Magistretti S. Trabucchi D. Dell’Era C. and Buganza T., "A New Path Toward a Hybrid Model: Insights from PwC’s Italian Experience Centre", Research-Technology Management, 62, 30-37

Pellizzoni E. Trabucchi D. and Buganza T., "When agility meets open innovation: two approaches to manage open innovation", Creativity and Innovation Management, 28, 464-476

Trabucchi D. Buganza T. Dell’Era C. and Pellizzoni E., "Exploring the Inbound and Outbound Strategies enabled by User Generated Big Data: Evidences from Leading Smartphone Applications", Creativity and Innovation Management, 27, 42-55

Trabucchi D. and Buganza T., "Data-Driven Innovation: switching the big data perspective", European Journal of Innovation Management, 22, 23-40

Trabucchi D. Buganza T. and Pellizzoni E., "Give away your digital services: leveraging big data to capture value", Research-Technology Management, 60, 43-52

Trabucchi D. Pellizzoni E. Buganza T. and Verganti R., "Interplay between technology and meaning: how music majors reacted?", Creativity and Innovation Management, 26, 317-338

Buganza T. Dell'Era C. Pellizzoni E. Trabucchi D. Verganti R., "Unveiling the potentialities provided by new technologies: A process to pursue technology epiphanies in the smartphone app industry", Creativity and Innovation Management, 24, 391-414

Grants, Awards and Honours

  • Christer Karlsson Best paper Award Runner Up at the 26th Innovation and Product Development Conference (Leicester, UK), for the paper ‘Disrupting the Disruptors or enhancing them? How the Blockchain reshapes Two-Sided Platforms’ co-authored with Antonella Moretto, Tommaso Buganza and Alan MacCormack. For the paper ‘Disrupting the Disruptors or enhancing them? How the Blockchain reshapes Two-Sided Platforms’ co-authored with Antonella Moretto, Tommaso Buganza and Alan MacCormack.
  • Best PhD Student Paper Award at the 3rd Abbè Gregoire Innovation Days (Paris, France), for the paper: Trabucchi, D., Talenti, L., Buganza, T."The antecedents of Disruption: Business Model configurations of Big Bang Disruptors"
  • Special Mention @ Gianluca Spina Award for Teaching Excellence and Innovation Special Mention to Francesco Caio and Daniel Trabucchi for the educational initiative "Managing Technology Disruption" course.
  • Best Reviewer 2022 @ Creativity and Innovation Management

Service to the community

  • Guest Editor of Special Issue: "Digital Two-Sided Platforms Unveiling Research and Business Opportunities” on Creativity and Innovation Management, proposed by Tommaso Buganza, Laurent Muzzelec, Sebastien Rounteau and Daniel Trabucchi. Submission closing August 2019 (https://wol-prod-cdn.literatumonline.com/pb-assets/assets/14678691/TwoSidedPlatforms-Special%20Issue-CIM.pdf )
  • Guest Editor of Special Issue: "The role of technology-enabled multi-sided platforms and ecosystems in B2B setting" on Industrial Marketing Management
  • Associate Editor of Creativity and Innovation Management

Accreditations, Rankings & Memberships