The project addresses consumer behaviour in energy consumption. Energy use is a reflection of life style, level of business activity as well as international competitiveness and societal welfare. The results of this project should change the way energy is consumed by suggesting ways to better utilise and facilitate contributions from households, public buildings and small business level users, potentially resulting in load balancing the electricity grid.
This project will generate a wealth of evidence and data relevant to electricity market businesses, policy-makers, consumers and the general public. A central objective of this research is to understand user behaviour so future smart demand tools are adopted by a large number of diverse end users.
