A fertile environment for ideas

Fermenting brains multiplies the results of the efforts: this is the most surprising of my many expectations of the International Part-Time MBA program.Despite the many challenges brought by today’s disrupted normality, in the midst of the Covid-19 pandemic, my colleagues and I continue to work hard. Our class was shaped by MIP from among the many applications, choosing who could bring forth proactivity and the ability to innovate with curiosity: this attitude is decisive to carry on building the future and setting ambitious targets. To carve out the space for self-realization and professional fulfilment. To create a fertile environment for ideas.

We have each other. We are neither shy nor jealous of what pops into our minds because we know we can find active support or advice from our colleagues. We have established a positive atmosphere where we know that a thought or a comment shared is not intended to be a personal showcase, but rather an occasion to share understandings or knowledge.

The team-building activities during the first ice-breaking International Week at EADA Business School set the foundations for this positive mindset. We empowered engagement during our monthly face-to-face appointments at MIP and at the many networking events: the opportunities to gather and to cooperate, analysing and finding solutions to the business cases are a great chance to appreciate each other’s most distinctive traits and work together to achieve quality outcomes.

We have established a great environment, a fertile soil where ideas can be nurtured and grow organically and sustainably. Raw concepts get shaped through suggestions, observations and comments. This cross-contamination occurs in multiple audiences, thanks also to the team-swapping during the entire duration of the course, where everybody can experience the potentiality that lies in diversity.

Contamination is nurtured by diversity: the class’s variety of backgrounds in terms of culture, education and professional experience could be perceived as an obstacle but it is, in fact, an opportunity for growth. A mix of STEM and humanities graduates, employed in very different industries internationally, coming from the Far East to South America, could have created a tinderbox but instead, becomes a trigger for development.

After 12 months on our International Part-Time MBA path, we are starting on the Project Works. This fertile environment and these great synergies have led us to burst with potential business ideas, which are currently being developed. Most of these projects came about exactly as explained, from an informal chat which gained momentum and group-wide contributions.

Naturally proactive mindsets transform diversity into opportunities to capture an unexpected point of view and broaden the horizon to more suitable implementations. Whoever agrees to play the game stresses the ability to generate links and shifts his or her perspective and propensity to change.

Our professors tirelessly push us to focus on innovation and a propensity towards transformation. In our groups, we experience essential training in open-mindedness and creative thinking, entailing an enrichment of the shared background of our experiences.

Lastly, mutual esteem is the key to steering people who aim to do their best into a positive and cooperative environment. We are keen to improve our ability to work in teams, and we learn leadership while we find the best time to embody the role of the promoter or to step back and leave the scene to whomever is more capable of being an effective driving force.

At the very beginning, it was difficult to understand the real reason why the Career Development Office was focusing on the essential role of soft skills for achieving success in our career strategy. From my perspective, it was the technical skills which were the key to success, but I can now appreciate the change of perspective that has been generated in my propensity to openness.

We are unconsciously learning how to think agilely, in an entertaining way that improves our personal attitude towards both our knowledge and the unknown leveraging of the relationships we are building with a group of talented peers.

 

About the author
Fabrizio Liponi

My name is Fabrizio and I work as a tunnel engineer in the construction of Underground Line 4 of Milan. Born, raised, studied, living and working in Milan: I love my city and I’m proud to take part in building its future. Travel addicted, I love to meet people and different cultures.

 

 

The first day as a restart: my MBA kick-off

We are used to facing many “first days” throughout our path. Especially when we talk about school. We spent time at kindergarten and then we attended primary school: we usually have a blurry memory of our first day at these institutions. Middle school is quite different, some can remember the moment they entered the classroom, others can recall the first period, when conversations with new friends began and you felt part of a community. I think that the first day of high school is quite clear in our minds: maybe you met the same friends from your middle school again or maybe you had moved and started on a new life with new mates with a different accent, dialect or even language. The first day at university is the peak of a transformation period. A large percentage of students change their city, home, friends from home, classmates, habits and, probably, ideas, sports, hobbies… and the list can be much longer.

The milestones listed here are common to a relatively high number of students. This is a well-designed and pre-created path: you are only asked to follow it according to your inclination and give the right commitment to the tasks assigned. An important difference between these first days and a first day at an MBA class is that you know you are going to do something which takes you off the standard route, making a decision which comes quite exclusively from you.

My first day was the end of a long period of evaluation and personal assessments, and the beginning of a brand-new journey of improvement. I had decided to take an in-person MBA before the pandemic and I have never changed my mind; even though I was quite sure that some classes would be held online, I would not have renounced one of the fundamental values of the live lessons: the contact with classmates.

During the Master’s kick-off session, despite the age and the maturity acquired during my past experiences, I perceived a sense of excitement and the perception of doing something significant arose. For me, being an MBA candidate means growing in a different way. Since the beginning, my objective has not been to find teachers but mentors; not to learn but to be inspired by innovative and antifragile points of view; not simply to meet more people, but to create a valuable network that, leveraging the different backgrounds, shares common goals; not to fill my curiosity with notions but to aspire to a long-lasting willingness to improve; not to be the perfect employee but to farm an entrepreneurial mindset and apply it in every aspect of my working life.

Seeds of these aspects were already visible on the first day, but a contrasting feeling appeared: the enthusiasm to get the most out of this experience and, contemporarily, the certainty that time is limited. I am quite sure that one of the most important achievements we will gain from this intense and overwhelming parcourse will be the ability to balance it with our current jobs and private lives. The decision to dedicate hours and (sometimes) whole weekends to lessons and to studies is crucial and must be taken with awareness.

The first days are the expression of a restart: you are discouraged by the mountain appearing very hard to climb and you think your equipment is insufficient for scaling it. Actually, you approach every “first day” with something more than the past: you bring with you a different background and a deeper experience. If you dig up this expertise, you will find the necessary tools to make the scaling easier and insightful and that will enable you to achieve what you had planned before.

Certainly, at the beginning you cannot count on specific future benefits: an MBA is an investment and, like every investment, there are risks as well as returns. The big difference here is that you are (and have to be) confident about the asset you are investing in: yourself.

 

About the author
Luca Bianchi
National Account Manager for a multinational logistics company and part of the young group of the Freight Leader Council, I would define myself as curious, ambitious and continuously disposed to improve. A strong supporter of cross-functional experiences, job rotation, teamwork and lifelong learning, my objective is to be constantly able to see challenges from different perspectives and to be adaptable in this ever-changing environment..

 

Why an MBA and why today?

During the years at university it is quite easy to focus on one main goal: to pass all the exams and get the qualification you were aiming for. In some way, life after university can seem distant and blurry. Then you graduate and suddenly realize that your run, the longest one, has just started. You will search for a job, not a random one but something that suits you, that lets you apply what you had learnt at university, that lets you understand how your impact on the company can be positive and your efforts recognized as solid and valuable. You realize after a while that you must embrace your work experience to make it a profitable learning path, and that’s for a simple reason: you are going to spend a considerable part of your life working, so why not reap all the benefits of it?

At least, this is what happened to be my personal experience. I started to work as a freelancer for some small design firms till I joined a big international company that made me see my approach to work in a different way. I found that being part of a complex environment pushes people to adapt to several new situations, and that makes them grow faster. Suddenly I wanted to know more about my job because I couldn’t apply the same methods and habits as I had before. The scale and the impact of my actions massively increased. The mix of cultures made me care more about the way I communicate with people. With so much information to manage and so many opportunities to learn, I was constantly being forced out of my comfort zone.

The fact is that after a while, even if the environment is tough and the level of responsibility higher than before, you’ll easily get used to it and start to organize your time and your work better and better. After a couple of years you’re a different person, you’re more comfortable with your tasks, the pressure you felt at the beginning is much lower. Actually, you’ve managed to improve your productivity, the quality of your work, and it has happened so fast and so satisfactorily that you could choose to continue challenging yourself more and more. You can think: Am I satisfied now? Can I or do I want to improve more? Am I too technical? Should I learn how to manage teams, projects or even a business? Do I really want to challenge myself more?

The answers will depend a lot on your personal situation and environment, but if you’re already asking yourself these questions, the time has probably come to find an alternative way to learn. When I started to look around, I found several opportunities but nothing challenging enough nor suitably in line with my goals, which, in fact, at that moment were not really clear to me. So I found myself, almost randomly, participating in the MBA presentation at MIP Politecnico di Milano, sitting in a class with many young professionals and hearing for the first time what an MBA is  ̶  a complex and difficult path that gives you both deep and practical knowledge about economics, finance, marketing and entrepreneur-ship, and about the tools you need to succeed with them, i.e. statistics, strategy, planning. Last but not least, the MBA focuses a lot on soft skills such as leadership and career development. During the lessons you will always be pushed to interact with your classmates, to share your opinions and to discuss them with both professors and students, because you will be an “active learning” part of the course itself. In my opinion, this is the perfect way to connect with your classmates and create what will become a team that can work together and help each other.

I started my MBA at MIP just few days ago and I am feeling more determined day by day. The students selected by MIP are strongly motivated to work and improve together and, even if they come from different environments, everyone’s ready to share their own experiences and to learn from those of others.

Therefore, if reading these words makes you feel like being part of this group or just willing to challenge yourself in all the dynamics an MBA can offer, I think that the real question at the end is “Why not an MBA?”

 

 

About the author
Simone Moscato

Having graduated at Politecnico di Milano, Simone is now working as a civil engineer in an international EPC Company while attending the International MBA at MIP. An enthusiast for travelling and fighting sports, he’s always searching for new challenges. After years, he’s still struggling to learn how to play the guitar.

 

 

My Part Time MBA experience, a journey definitely worth it!

Here we are for my last article about this amazing adventure!

My MBA path had come to an end with the graduation in July. I have to admit that it has been an amazing experience for which I will be grateful forever!

I have gained a lot from this journey, including many takeaways that have changed my prospects for the future.

For sure, one key area is related to people: friendships, teamwork and leadership.

Working with a diverse group of individuals for each project taught me to work in a team in an effective and cordial way, despite disagreements or personal dislikes. This experience has definitely been useful for managing situations at my work, in which I have to manage people in order to apply some teachings to my concrete professional circumstances.

At a more intimate level, my MBA classmates showed me the importance of being humble because of the stories behind our lives, the value of cultural diversity, since this is an international course, and the creation of a network which I am using right now and which has ended up being a key asset.

This MBA was also a chance for immersion in real world business problems and stories through the various speakers, in-company visits or international experiences. It made me understand the overall set-up of a company and the most important issues in every function. Our course took an extremely case-based approach and I see now that this has developed my critical thinking, my ability to make quick and analytical choices, my strategic reasoning and my ability to take decisions individually or in a group. This MBA has inculcated in me a structured way of thinking about things which I will never lose.

My final project also gave me the chance of investing the core of my function, working with top management and closely following one of my company’s key strategic choices.

The last area is my personal development. This MBA has encouraged my entrepreneurial spirit and fostered my ambition in growing professionally, despite the risks and downsides embedded in every choice. I am now stronger and more aware of my capabilities and qualities and have a clearer path for my future growth.

 

About the author
Pietro Cavallo

My name is Pietro and I grew up in Milan, where I am currently living. I work in Switzerland, in the Supply Chain division of a clothing multinational. I am the husband of an incredible wife and father of 2 crazy kids.

 

 

A typical day as an i-Flex student – practical and theoretical advice for future students

One of the first questions that came to me when I had to choose whether to apply to the eMBA program was to see if I could manage to fit in my daily work and family tasks with the obviously demanding learning commitments.

The option of the executive program, which spreads the courses over 20 months instead of concentrating it into one single year, was a noteworthy point but, in any case, I would need to find time in an already tough working life.

The learning agenda is rich and, of course, activities to do vary from day to day. A weekly scheduling of tasks is necessary in order not to get into trouble and to get the maximum out of the class. Usually I try to dedicate two to three hours per day to academic responsibilities. Let me give you an idea, as far as is possible, of one of my typical i-Flex days.

  • Early wake-up to have breakfast with my family, talk with them for a few minutes and take my kids to school. I try to get ahead with my work and use the time commuting to my workplace for a status meeting. Morning meetings can often be held as early as 7.00 a.m. or 7.30 a.m.
  • The usual working day at the office starts from around 8.15 and the first few hours are very busy, so I cannot think about anything else, but I try to find some spare time around lunchtime so that I can watch some i-Flex video-clips. Work-related tasks rapidly start knocking on the door, however, and keep me busy until evening. A good tip, whenever possible and when there is nothing urgent on, is maybe to set up a meeting with yourself so as to be able to dedicate time to your own training.
  • Before leaving for home, in a quieter environment, it’s time for a last effort or to attend a live session. It is truly important to participate in classes, ask questions to clarify topics or listen to questions and comments from colleagues, to see the topic from other points of view and others’ experiences.
  • At home, finally, I can relax spending time with the kids: it’s true, at least at this age, kids recharge your batteries!!
  • Once the kids are sleeping (and this is usually very late), I can concentrate on other academic materials and make my contributions in the social forum. Take a rest to get ready for a new day.

Of course, special days are weekends, when is possible to catch up on any backlog which has built up during the week or have more time to spend with the family. Sometimes we have interesting meetings with i-Flex friends so that we can update each other on our daily lives, or review topics and assignments together.

 

I would like to mention a few pieces of advice to anyone who has the same doubts as I did when approaching the choice of an eMBA:

  • First at all, don’t underestimate the effort that an MBA requires, if the aim is to learn new concepts. Each subject has plenty of ideas to learn and cases to study. Is up to us to read and learn as much as we can or otherwise just to limit ourselves to summarising the main points;
  • Online is your friend, try to exploit as much as possible the possibility to learn in work breaks, during your commuting time or whenever you have a spare moment. The precious aspect of the online is that you decide when is the right time;
  • And this brings me to the other bit of advice: try to do as much as you can in advance, in order to make online classes and discussions with colleagues profitable. Motivation is necessary, as is organizing/scheduling your time and activities. The objective is not to sacrifice the other side of life so as not to lose enthusiasm.

 

I have to admit, follow all inputs that are being received is quite challenging, especially combining everything is wanted to do with the rest of the life, but let me add also that it’s worth thanks to all the experiences I’m doing, conversations shared with classmates and knowledge is getting me inspiring.

 

 

About the author
Vito Conversano

Chief Information Officer @ San Marzano Vini SpA with extensive international experience in IT & strategic consultancy for fortune 500 companies. Creative, Curious, Travel lover. Passionate about discovering new concepts, learning continuously and developing new ideas.

 

The MBA experience, considerations one year after: the journey never ends

A couple of days ago, I participated in the yearly edition of an event I had been to in person in September 2019. Back then, it was the first time I had taken part in an international fair as such, and I went with a group of my MBA mates. The master program was in its early stages, classes hadn’t begun yet and we didn’t know each other very well. Nonetheless, we were already managing to actively get involved in what the city would offer. This year the event shifted online, due to the Covid-19 situation, and I didn’t arrange anything with my classmates. However, it acted on me powerfully as the madeleine that drove me back to the memories of this very intense year. Here is my summing-up.

For sure, one of the questions my classmates and I have asked ourselves a lot during the exceptional times we have been experiencing in recent months, is if the choice to pursue an MBA in 2020 was the right one at all. Back then, we didn’t know what would be coming and if I think about the times we spent at MIP during the fall and winter, I recall hectic hours, a whole lot of classes and assignments, but most of all Halloween and Christmas parties, calcetto&pizza nights and smiling mind talks where each of us would share their experience, background and goals. This blog gave me the chance to express how the human connection and the network of international people I met during the program was the very best part of the experience at MIP, and this last article I am writing can only confirm the thought!

On a personal level, thinking about the educational side of the MBA, my expectations were highly met. I am glad the first part of the year was held in person, and of course I regret that the bootcamps had to move online, but overall, considering that MIP adapted to the lockdown at an unexpected and successful pace overnight, preventing us from losing a single day of classes, I can really sense a change in my mindset and attitude, a change that I wished to achieve when I enrolled. As I have said many times, my diverse background and my distance from the business world made me feel different from the “average candidate” at an early stage, but through the year, along with being aware of the value of this diversity, I can also recognize that I complemented it fully. I am now a person who thinks strategically and with a business mindset, not only in my working life, but whatever I do, from planning for the future to setting a short-term everyday life goal.

This new mindset is indeed particularly relevant at a professional level if I think about my post-MBA work experience. What I was wishing to achieve one year ago was to move from academia into the business world, building upon my research competences and leveraging on the new ones acquired during the master’s. From what I wrote in a previous post where I talked about my project work and thesis, I can claim that the balance between these two areas of knowledge has been achieved. Working on a change management project, I came to fully apply a blend of topics coming from both my profile as a PhD and the subjects explored during the MBA classes, such as Organization Design, Design Thinking and People and Organizations. Without the courses at the Politecnico, I wouldn’t have had a whole lot of knowledge that I am currently using.

When I think about the one-year-ago-me who crossed the sliding doors of MIP for the first time as an MBA candidate, I can see someone who had very different goals from nowadays, who was maybe a little confused and uncertain, but who at the same time was open to discovering new things. That curiosity made me find things I am passionate about and that I didn’t know before, it made me meet people who were the opposite to me, but who still make my life richer; it made me go through a huge personal transformation, where concepts such as leadership and value have a precious meaning; most of all, it made me grow. So what I can say with this last post is that yes, the MBA experience has come to a formal conclusion, but the journey along the path of growth never ends.

 

About the author
Marianna Trimarchi
I am an alumna of the International Full Time MBA at MIP. I have a background in academia as a PhD in Communication and Strategic Analysis and a career as content producer in the Media Industry.I have worked for the Italian Television as author and assistant producer for cultural programs as well as for other media outlets as journalist. I am passionate about understanding complex phenomena particularly related to internationalization and global development from a multidisciplinary perspective.

 

 

My MBA journey: challenges and emotions

It has been an intense and challenging two-year journey to get my Part Time MBA diploma at the MIP, Politecnico di Milano School of Management. Emotions were certainly not lacking and neither were moments of joy and those of suffering. I have finally reached my most important training milestone and concluded an incredible experience that I will try to convey in a few lines in my last article, which officially closes my journey.

We have all carried out the part-time master in parallel with our professional career and personal and family commitments. During these two long years each of us students has run into changes, unexpected events and more stressful moments that have drained our energies and made us falter: a change of role in the company, a problem in the family, a birth, or a love that has ended. But the structure of the course with the two international weeks, the company visits and the exams, which almost all included an individual and a group part, have allowed us to develop relationships and friendships that have been consolidated exam after exam. We have therefore sustained each other by supporting colleagues while they were going through a more difficult time or when they simply encountered greater difficulties in a specific exam, far removed from their work area or from their university training environment.

Together we faced the health emergency of Covid-19, a complex and unprecedented situation. We remained isolated in our homes but still connected thanks to the cutting-edge technology made available by MIP. Together with the school, we adapted to the unexpected situation and finished our studies in the best possible way.

But the most intense challenges were contrasted by equally joyful moments. The international weeks in particular have given us the most beautiful emotions. They forced us to live in close contact with each other and to share intimate moments such as lunches, dinners or a hotel room. This MBA has given me inseparable new friends. I have seen some of them become fathers or mothers and others get married and, all together, we have reached the most demanding educational goal.

I must conclude with a sincere thanks to those friends who have been closest to me: Luca Randazzo, Alessandro Artuso, Alessandro Brunitti and Antonio Rossi. With them I had the pleasure of carrying out the project work and also spending much free time outside the master. They are incredibly intelligent friends but also capable of making themselves equally stupid when necessary to cheer you up in difficult times!

 

 

About the author
Andrea De Donatis

I am Andrea De Donatis, alumnus of the international part-time MBA at MIP Politecnico di Milano. I Graduated in energy engineering and I am currently working in technical sales for a leading multinational electronics company based in Milan.
I am very passionate about technology, IT and digital marketing. I strongly believe that disruptive innovation is vital to create new value.

 

 

A hands-on experience in change management: my project work with Boehringer Ingelheim Italia S.p.A

After the completion of courses and bootcamps, putting the MBA experience into practice through the project work is the longest-awaited moment for every candidate. For three months, students have the opportunity to develop a project with a company working on some of the most relevant topics learned during the year. In my case, I worked on a change management project at the Italian branch of Boehringer Ingelheim, an independent and family-owned, world-leading and research-driven pharmaceutical company.

Change management is a discipline and approach aimed at preparing, supporting and helping organizations to transform themselves in line with the evolutions in the technological, economic and social ecosystem and in the market. It is a form of organizational restructuring which requires an overall consideration of external and internal forces impacting the business, and therefore proposes strategic solutions.

The project at Boehringer Ingelheim Italia has the objective of designing and building the to-be model for the growth of the company. The work stream I contributed to with the project, from June to August 2020, gave me the opportunity to acquire a close-up understanding of the overall process and workflow, getting a real hands-on experience where I assisted and advised on the internal analysis and on the methodological framework.

What I enjoyed the most about a structural and strategic project in a multinational firm such as this, was that I was able to have a holistic overview of the whole business in its multi-faceted realities. Having to structure a plan that could work both at an organizational level and at the level of the various business areas, my main challenge was to strike a balance between finding common ground and sustaining a tailored approach towards the single functions. In order to express both points of view, I particularly worked on the company values and corporate guidelines and on the strategic priorities and pillars of the various business and functional areas involved to keep their specificities and understand their unmet needs.

The opportunity indeed proved particularly relevant for applying and sharpening the technical skills acquired during the academic year, and for combining disciplines such as Organization Design with others like Design Thinking and Strategy. The extension of the transformation project to all levels and business areas of the company also required a certain set of soft skills, that I found to be of great importance for mastering the challenge proposed. I had to understand complexity by collecting and connecting the mass of information in a dense organizational context; negotiate and communicate with empathy, exerting leadership and active listening when interacting with the many voices, actors and stakeholders revolving around the project; deliver with clarity, managing all the activities, from the onboarding to the execution, in a working-from-home digital environment, due to the limitations of Covid-19; balance with flexibility my background in academia with the business experience gained through the MBA and adapt research methodologies and practices to the company’s needs.

Now that the collaboration is over, I have had to write about my work in a report that I will present to an academic commission to complete my MBA journey. I can’t believe this year is already coming to an end, but stay tuned, as I will soon wrap up this journey in one last post!

 

About the author
Marianna Trimarchi
I am a candidate of the International Full Time MBA at MIP. I have a background in academia as a PhD in Communication and Strategic Analysis and a career as content producer in the Media Industry. I have worked for the Italian Television as author and assistant producer for cultural programs as well as for other media outlets as journalist. I am passionate about understanding complex phenomena particularly related to internationalization and global development from a multidisciplinary perspective.

 

 

 

«Between MIP and the Red Cross: study and work to help Lebanon»

Christian Lenz is enrolled in the i-Flex EMBA programme at MIP Politecnico di Milano. A course of study that he is able to follow from Beirut, where he leads a team of engineers involved with public health. Here he talks about the challenges of this job and reconciling his studies with such a challenging role

 

Working for the International Committee of the Red Cross (ICRC) in a country like Lebanon and, at the same time, pursuing a master’s at MIP Politecnico di Milano. This is what Christian Lenz, deputy water and habitat coordinator for the organization and, at the same time, student in the 2019-2021 i-Flex course, does. A double commitment that undoubtedly leaves room for little else: «The pressure, both in my studies and in work, changes over time and can lead to significant levels of stress», he explains. «But there are also benefits. Thanks to the master’s, I’m more aware of the key issues when I draw up a budget, and I’ve developed a good background that allows me to understand the dynamics of the economic crisis in Lebanon. This has made my work more satisfactory, more technically sound and also more efficient».

 

The explosion of Beirut

Christian Lenz has worked for the ICRC for over four years. Currently, he is working for the department that deals with public health: «I lead a team of engineers. One key aspect is the integration of these activities in the broader spectrum of what the ICRC does, with the aim of maximizing the humanitarian impact». The dramatic event that took place in the Lebanese capital on 4 August (the explosion of a warehouse at the port, which killed more than 200 people and injured 7,000) required an enormous effort of Lenz and the ICRC: «The Red Cross is an organization used to operating in emergency situations, so we were able to respond immediately to the most urgent needs. The morning after the explosion, our engineers worked side by side with local authorities, restoring water supplies for 120,000 people by the end of the afternoon», he says. «We continue to respond to the pressing needs through provision of medical supplies, cash donations to the most impacted families, as well as mental health and psychosocial support to affected people».

 

Challenges, obstacles, emergencies: a different type of job

Therefore, Lenz’s work isn’t a job like all others, given the backdrop and the almost always difficult situations in which he operates: «The Red Cross is present in situations of armed conflict and violence. This increases the level of challenge compared to “normal” working environments. In addition to technical obstacles, we face other challenges: understanding the context in which we work, identifying the most pressing humanitarian needs and setting priorities, but also taking care of our staff and leading them in difficult conditions. In emergency situations, we are called on to make decisions based on limited information and then to come up with solutions that would be cost and time effective. It can be very stressful. In some situations, logistical constraints can slow down our work significantly».

 

The importance of soft skills in a humanitarian context

But if these challenges are eminently technical, it’s also true that it wouldn’t be possible to face them without excellent soft skills. Skills that Lenz is developing also thanks to the EMBA programme: «Soft skills allow you to deliver quality work, even when it’s of a technical nature. In a humanitarian context they are probably even more important: we are constantly finding ourselves in new and unknown situations. We work in multicultural teams, whose members come from dozens of countries. It’s extremely important to know how to approach things with an open mind, to be respectful, always maintaining a positive attitude. To find your bearings and develop meaningful strategies it’s essential to listen to others, whether they are colleagues or people affected by violence and armed conflict».

 

i-Flex: the advantages of a flexible format

In a context like this, it’s the i-Flex format that allows Lenz to attend the EMBA programme: «It is almost entirely digital. Coming from a traditional approach, at first it scared me. But during the first week, held in-person, we were introduced to the concepts of online education and collaboration. I adapted and learned quickly that online education and collaboration represent the future. Interactions with my classmates are enjoyable. I recommend the i-Flex to anyone who is interested in a high quality international EMBA and requires flexibility both in terms of time and geography».

 

Taking care of online visibility: enforcing the network through personal branding

The key to success for every business is the ability to achieve a sustainable competitive advantage. In a nutshell, a company’s customers should perceive a higher value delivered than if they were to look for the same ̶ be it a product or service ̶ in a competitors’ offering.

Now, picture applying the same concept to us professionals, therefore seeing ourselves as businesses. In this case, the products and services we have to offer are our hard and soft skills, experiences, values and opinions. The target market – our preferred customers – are personal or professional contacts, as well as the networks and organizations with which we want to be involved.

But how do we reach out to them in the most effective way? How do we communicate and show what we have got? How do we stand out against our competitors? 

Well, given today’s trends ̶ which have been strengthened by the challenges brought on by the recent pandemic ̶ most professional, educational and networking activities and exchanges are taking place on the internet via online platforms and services providers. These have become the go-to medium for anything we need: from a conference call at work to a last-minute delivery of our dinner.

This is why having a strong and tailored online visibility is paramount to being found, but also to finding.

As a student at MIP I receive constant support from the Career Development Office staff, who help me in bettering my online presence by delivering interesting seminars, training and one-to-one meetings with recruiters and HR professionals on the topic. Among MIP’s wide-ranging offering, I recall finding extremely helpful the webinar held on personal branding strategies. The latter helped me reconsider my online presence and start taking good care of it.

The development of a personal brand is crucial for standing out in a crowd of experienced professionals. Moreover, while our colleagues and friends can experience our potential “live”, the vast majority of the customers we want to engage with lies outside our first-hand network.

In order to communicate effectively the value we can deliver to our potential “customers”, we must have a strategy in place. Thanks to all the training on the matter I have changed my perspective: it is not about what you want to say, instead focus on what you’d like to hear if you were your customer.

At the beginning, set who are the contacts of the network you would like to build. Then, figure out what those people would like to find in their network. Next, understand how to manage your value to achieve your target. Eventually, go online and start to put your plan into action.

First step: our online visibility’s journey begins on a search engine. If someone wants to know more about us, they will look us up on the internet. If our name+surname returns “no results”, our potential contact is immediately lost. So make sure you have an online presence linked to your main interests.

Please note: the internet keeps track of everything, including what we wouldn’t like our potential boss to know. Therefore, a periodic check of our activities online helps greatly in avoiding uncomfortable situations as well as conforming the first glance of the final picture we want to convey.

Second step: a wise and strategic use of social media is paramount. Our profile page on social media is the front door for accessing our online persona: are we taking care of it? Choosing a proper profile picture and the right keywords to describe ourselves and our competencies draws the line between being ignored and emerging.
Please note: via social media you foster meaningful interactions: be careful with comments on posts, remember to stay coherent with the set strategy and what the targeted audience expects. This allows us to show strengths and experience. Stay professional.

Third step: publishing content moves us on the frontline. By posting on our personal blogs/websites or social media pages, we aim to attract prospects and leads, build credibility and enforce trust. If we don’t aspire to be perceived as experts, sharing content with a personal comment is often enough.

Please note: posting content is the icing on the cake. Make sure this is done carefully and is linked to communicating the particular and unique value that we can deliver. We must be aware of the purpose we want to convey. We must provide a consistent picture with everything we say, do and write.

Last tip: be patient. We should nurture an effective online visibility as farmers nurture their crops. We plow with credibility, we seed connections, we nurture and grow relationships, we aim to harvest opportunities of cooperation, be it professional collaborations, job offers or entrepreneurial initiatives.

 

 

About the author
Fabrizio Liponi

My name is Fabrizio and I work as a tunnel engineer in the construction of Underground Line 4 of Milan. Born, raised, studied, living and working in Milan: I love my city and I’m proud to take part in building its future. Travel addicted, I love to meet people and different cultures.