Lunch Seminar in presence

Building BL26/B – Room 0.19 (ground floor)
Department of Management, Economics and Industrial Engineering
Via R. Lambruschini 4/B, 20156 Milano

André Aquino
University of São Paulo

Abstract:

The use of immersive reality is potentially broad, and valuable effects are being explored, such as the user’s engagement and emotional attachment to relevant subjects. Despite reported negative issues, such as cybersickness, VR experiences can be combined with designed storytelling on environmental and socially contested issues to develop social empathy. In this seminar, Prof. Aquino will present a review of this subject and discuss potential applications.

André Aquino is a Full professor of Organization Studies and Public Sector Accounting at the School of Arts, Sciences, and Humanities of the University of São Paulo. He is the Director of Innovation at the Secretary of Science, Technology, and Innovation of the State of São Paulo/Brazil. His research interests are in organizing open innovation initiatives, organizational change, and new forms of accountability.

Please click here to register.