Phygital solutions to enhance customer experience in retail in the furniture industry




Inizio: Dic 1 | 06:30 pm

Fine : Dic 1 | 08:00 pm

Luxury |
Master of Science

Via Raffaele Lambruschini, 4 20156 Milano MI

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Online event

1 December 2021, 6.30 pm
Cisco Webex


Case histories from top managers at Altagamma

For the second year, Altagamma—the umbrella foundation for the high-end Italian cultural and creative companies—is promotingg the “HIGH-END AND LUXURY INDUSTRIES MANAGEMENT” course, one of the Master’s degree courses in Management Engineering, Food Engineering and Design, to prepare our graduates for managerial challenges in the world of high-end and luxury goods, a sector that sees Italian companies as global leaders, recognised as ambassadors of Italian style throughout the world.

After the 2020-2021 Academic Year edition, Altagamma is once again collaborating with the Politecnico di Milano to provide students with in-depth comprehension of the peculiar characteristics of the high-end sector, also thanks to participation by top managers from Altagamma member companies.

Course objectives include the development of an ability to critically analyse the strategies and choices behind the positioning of the main global players in this sector. At the end of the course, the students will be able to identify this sector’s typical organisational and management levers, understanding the impact these have on the capacity of the companies themselves to achieve their strategic objectives and they will have closely studied the peculiar characteristics of this sector, which accounts for 8% of the Italian and 10% of the European GDP.

During the course, a series of seminars—designed to round out the participants’ preparation—with Chief Executive Officers from top-end companies will also be open.


1 December 2021 – Cisco Webex
6.30 – 8.00 pm

“Phygital solutions to enhance customer experience in retail in the furniture industry”

Mrs. Lucia Nadal, Group Marketing Director of Design Holding

D Studio was born from Design Holding’s vision to create an unrivaled design destination. D Studio Copenhagen provides an hybrid experience, an innovative space allowing for easy movement between physical and digital retail for private or contract clients.

Click here to register.


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