Category: Events

Promoting Transition and Fostering Sustainable Innovation: The MUSA Spoke 5 Project

Posted on | by Marta Re Ferrè

 

Milan is globally renowned for its luxury industry, encompassing fashion, design, and all related sectors such as beauty and jewelry. These industries are currently undergoing a profound transformation, merging their high standards and exceptional characteristics with the increasing global and consumer demand for sustainable products and practices.

To manage the complexity of this transition, MUSA Spoke 5, a project funded by PNRR aims to design and disseminate best practices providing support to foster sustainable innovation, starting from the municipality of Milan.

The event ‘Dove il lusso incontra la sostenibilità” held on 16 May 2024 at the Politecnico di Milano marked a significant step along this path, creating a community of companies interested in activating a collaborative process, sparkling meaningful dialogues towards new practices through speeches from renowned guests.

Guests facilitate the conversation by providing insights about leading innovations in related fields, starting from the role that digital technologies can provide.

Paolo Stella, influencer and creative director of the @suonarestella project shared the value of critically reflecting on the role that objects around us can play in nurturing innovation.
He presented the project as an opportunity to exploit social media to generate awareness about fields like design, traditionally distant from mainstream consciousness, introducing new concepts and trends to a broader audience.

To strengthen the role of digitalization, Valentina Pontiggia, Director of the eCommerce B2c and Retail Digital Innovation Observatory of the School of Management of the Politecnico di Milano, emphasised the importance of integrating digital technologies to support sustainable innovation. Through the research of observatories, she highlighted how data analytics and product traceability are becoming crucial for promoting fair and trustworthy innovation. This integration not only enhances environmental sustainability but also reinforces social responsibility.

Carlo Salvato, Professor of Business Strategy at Bocconi University in Milan, contributed to the dialogue by discussing how small and medium-sized enterprises (SMEs) can achieve sustainable innovation by harnessing their unique capabilities of flexibility and local connectivity.
Sharing data from research of Osservatorio AUB he underscored the significance of diversity in age and gender as catalysts for heightened innovation and superior performance, shedding light on the potential of diverse teams to drive progress in sustainability.

Echoing the core values of the MUSA community, Edoardo Iannuzzi, founder of the start-up ACBC stressed that sustainable transformation extends beyond material changes. It involves fundamentally reshaping collaborations among stakeholders and nurturing systemic innovation. With his company, Iannuzzi pointed out the necessity of creating a global, interconnected system where various actors cooperate to reduce material consumption and foster sustainable practices.

The essence of this event lied in the matchmaking session planting the initial seeds for building a community of firms in the fashion, design, beauty, and luxury sectors. This community aims to bring together firms already committed to sustainability with those aspiring to transition towards more sustainable practices, nurturing collaboration to support each other in shaping a sustainable future. The diversity of backgrounds in participants strengthens the innovation opportunities that these interactions enable, becoming a paramount opportunity to interact with firms that are typically difficult to reach.

The MUSA community’s ultimate goal is to become a central hub for fostering innovative practices and supporting both SMEs and established firms on their path towards sustainable innovation. To achieve this, MUSA Spoke 5 will activate in the coming perioda digital platform to nurture and sustain the connections formed within this community over time, paving the way for a more sustainable future in Milan’s luxury industry.

 

 

Unlocking the true potential of recycling: A shift towards the circular economy

Posted on | by Marta Re Ferrè
A study by Davide Chiaroni in The Parliament Magazine

 

In today’s discourse, recycling is often hailed as a key strategy for sustainability. However, this In today’s discourse, recycling is often hailed as a key strategy for sustainability. However, this common perception tends to oversimplify the concept, in particular overlooking the crucial distinction between linear and circular recycling.

The article ‘Why a Circular Economy Would Be a Game-Changer for the EU‘ by Davide Chiaroni, Professor at the School of Management of the Politecnico di Milano, published in ‘The Parliament Magazine’, explores this issue and highlights the urgent need for the European Union (EU) to adopt circular recycling practices in order to increase industrial productivity and maintain global competitiveness.

Linear recycling, as a simple component of waste management, suffers from significant drawbacks.

Firstly, it almost always involves downcycling, where recovered materials are reused in lower value products, reducing their economic viability. It is also based on the “origin” of the materials, i.e. the supply chain from which they come, rather than their “nature”, which means that the same item can follow completely different (and sometimes very complicated) and inefficient paths.

Circular recycling, on the other hand, offers a transformative solution. By prioritising upcycling, materials retain or even increase their value when reintroduced into production cycles. However, this approach requires careful segregation of materials on the basis of their properties so that they can be reintroduced into the production process, as well as collaboration between producers and recyclers from the design stage.

For the EU, the stakes are high. With significant imports of critical materials such as lithium, cobalt, silicon and rare earths, the transition to circularity is essential to reduce resource dependency and balance material supply and demand.

The article explores these themes in detail, providing insights into the limitations of linear recycling and the vast potential of a circular approach.

 

Per saperne di più
Davide Chiaroni
Why a circular economy would be a game-changer for the EU

The Parliament Magazine, May 2024

The new role of the DAOs in health research

Posted on | by Marta Re Ferrè
A study on the advantages of decentralised autonomous organisations over traditional funding systems

 

A new way of funding pharmacological/health research, with the aim of overcoming certain constraints and making better treatments available for all:

this is the focus of a study published in the journal Nature Biotechnology by Laura Grassi, professor of Investment Banking and of the Finance Lab at the School of Management of Politecnico di Milano.

In the pharmaceutical field, long development cycles, high costs, significant failure rates and price uncertainty substantially hinder the development of new drugs. Traditional funding systems, which are based on the use of equity or grants, often prove to be slow and inadequate to meet the needs of innovative research.

Against this backdrop, the Decentralised Autonomous Organisations (DAOs) emerge as a possible promising alternative. DAOs use blockchain technology to facilitate transparent and decentralised governance, allowing for quick and direct decisions without the need for intermediaries. Through smart contracts, DAOs can quickly perform complex actions, improving efficiency and reducing bureaucratic and administrative barriers.

The study particularly analysed VitaDAO, an example of how a DAO can be successfully deployed in the life sciences.

Focusing on funding longevity research, VitaDAO enables stakeholders to actively participate in governance and decision-making through the issuance of tokens, which confer voting rights and an ownership stake in the organisation. Not only does this model democratise the funding process, but it also aligns the participants’ interests towards the common goal of advancing research.

However, while offering numerous advantages such as transparency and effective decision-making, there are several points of concern: the regulation of DAOs and the tokens used can be complex and vary significantly among different legal contexts, creating uncertainties; in addition, managing decisions in a fully decentralised and public manner can be time-consuming and compromise efficiency in crisis situations.

Despite these obstacles, the case of VitaDAO illustrates the revolutionary potential of DAOs in overcoming the limitations of the current research funding system. Through strategic collaborations (such as the one with Pfizer), VitaDAO has not only validated its operating model but also proven its ability to attract significant investment, fostering a more open and productive R&D environment in the life sciences.

 

Find out more
The potential of DAOs for funding and collaborative development in the life sciences.

QS University Rankings, Politecnico di Milano reaches its highest ever position

Posted on | by Marta Re Ferrè

The university confirms its position as the number one university in Italy and ranks 111th in the world, gaining 12 positions compared to last year and entering the top 8% worldwide

 

Politecnico di Milano achieves its highest ever position in the QS World University Ranking 2025. This year, the University is ranked 111th out of a total of 1,503 universities worldwide, climbing an incredible 12 places since last year. The rise in the world’s most important university ranking continues: for the first time ever, Politecnico di Milano enters the top 8% of global universities of excellence.

This result was made possible by important factors that contributed to achieving this position. Politecnico di Milano ranks among the world’s top 100 universities in terms of academic and business reputation. In fact, the University improved its Academic Reputation score from 94th to 90th position. As for the Employer Reputation, on the other hand, the leap corresponds to a whopping 17 places, up to 82nd position.

Positive results were also achieved for the International faculty, with 10 positions gained thanks to internationalisation actions and 251 positions gained for sustainability: this is the effect of the numerous actions carried out over the past year, many of which were promoted by the University’s Strategic Sustainability Plan.

“Politecnico di Milano’s advancement in the QS global ranking is an achievement that rewards the University’s efforts to offer more study and research opportunities for young people, at an increasingly high level. Thanks to our three-year Strategic Plan, we have also gained positions in the area of sustainability: this confirms that the path we have taken is the right one also from the social and environmental impact perspectives”

comments Donatella Sciuto, Rector of Politecnico di Milano.

“A particularly significant fact is that this year, 5,663 universities from 106 countries around the world were analysed, compared to last year’s 2,963. This increase in the number of assessed institutions makes our result even more relevant, as it proves that Politecnico di Milano continues to excel in an increasingly international and competitive environment.”

These data confirm Politecnico di Milano’s outstanding results, ranking among the world’s top 25 universities in Design, Architecture and Engineering, according to the QS World University Rankings by Subjects 2024 published in April. In Design and Architecture, Politecnico ranks 7th; in Engineering, it ranks 23rd.

Call for 18 PhD Positions in Management Engineering

Posted on | by Mirja Calgaro

Politecnico di Milano is pleased to announce a call for 18 PhD positions in Management Engineering. These PhD grants include a full waiver of tuition and fees. The call is part is part of the 1st Additional Call 40th cycle with starting date September/November 2024.

Program Overview
The PhD Program in Management Engineering (DRIG) offers advanced training and preparation for conducting research in management, economics, and industrial engineering. The program aims to train professionals capable of conducting high-quality research in these fields at universities or research institutions. Graduates are also well-prepared for professional careers in manufacturing and service companies, regulatory authorities, and other public bodies.

Key Benefits

  • Full tuition and fees waiver for fully funded positions
  • Comprehensive training in research methodologies and multidisciplinary knowledge
  • Access to courses that provide diverse perspectives, theories, and approaches
  • Innovative study of problems using various analytical approaches
  • Strong emphasis on research and scientific cooperation with academic institutions and major industrial companies

Program Highlights

  • Certified as an Innovative, International, Interdisciplinary, and Inter-Sectorial Doctoral Course by the Italian Ministry of Education, University, and Research
  • Highly international environment
  • Graduates are esteemed in academia, government institutions, and industry

How to Apply

For more information and to apply, please visit:

https://www.dottorato.polimi.it/en/prospective-phd-candidates/calls-and-regulations/39-cycle/1st-additional-call-2023-24-1

Application Deadline: 1st July 2024

 

List of scholarships

  • 1 position with scholarship [ADDITIONAL call] [id: 4324-3764]
    Research topic: ARTIFICIAL INTELLIGENCE IMPACTS ON ORGANIZATIONAL REALITIES: CO-CONSTITUTION AND CO-EVOLUTION
    Starting date: 01/11/2024
    additional call
    topics
  • 1 position with scholarship [ADDITIONAL call] [id: 4328-3763]
    Research topic: ARTIFICIAL INTELLIGENCE TO PURSUE SUSTAINABILITY AND RESILIENCE
    Starting date: 01/11/2024
    additional call
    topics
  • 1 position with scholarship [ADDITIONAL call] [id: 4330-3762]
    Research topic: BUILDING INDUSTRIAL RESILIENCE IN THE FACE OF MATERIAL CRITICALITY
    Starting date: 01/11/2024
    additional call
    topics
  • 1 position with scholarship [ADDITIONAL call] [id: 4331-3761]
    Research topic: CIRCULAR AND SUSTAINABLE AUTOMOTIVE AND MASS ELECTRONICS VALUE CHAINS THROUGH ADVANCED DIGITAL TECHNOLOGIES
    Starting date: 01/11/2024
    additional call
    topics
  • 1 position with scholarship [ADDITIONAL call] [id: 4332-3760]
    Research topic: CIRCULAR ECONOMY AND MANUFACTURING EDUCATION: CHALLENGES AND APPROACHES
    Starting date: 01/11/2024
    additional call
    topics
  • 1 position with scholarship [ADDITIONAL call] [id: 4334-3759]
    Research topic: DEATH SENTENCE OR NEW LIFE? HOW TO MANAGE STARTUP-CORPORATE RELATIONSHIP IN THE DIGITAL ERA
    Starting date: 01/11/2024
    additional call
    topics
  • 1 position with scholarship [ADDITIONAL call] [id: 4342-3758]
    Research topic: FINANCING THE SUSTAINABLE DIGITAL TRANSITION OF INDUSTRIAL AND ENTREPRENEURIAL SYSTEMS
    Starting date: 12/09/2024
    additional call
    topics
  • 1 position with scholarship [ADDITIONAL call] [id: 4343-3756]
    Research topic: HOW DOES GENDER RELATE TO INNOVATION?
    Starting date: 01/11/2024
    additional call
    topics
  • 1 position with scholarship [ADDITIONAL call] [id: 4344-3751]
    Research topic: HUMAN-CENTRIC OPERATIONS AND WAREHOUSE MANAGEMENT – COGNITIVE AND ERGONOMICS ANALYSES BASED ON HR THEORY ADVANCEMENT
    Starting date: 01/11/2024
    additional call
    topics
  • 1 position with scholarship [ADDITIONAL call] [id: 4345-3757]
    Research topic: HUMAN-MACHINE INTERACTION IN PRODUCTION AND LOGISTICS FOR SMART AND SUSTAINABLE MANUFACTURING
    Starting date: 01/11/2024
    additional call
    topics
  • 1 position with scholarship [ADDITIONAL call] [id: 4346-3765]
    Research topic: LEADERSHIP AND CHANGE MANAGEMENT FOR INDUSTRY 5.0
    Starting date: 01/11/2024
    additional call
    topics
  • 1 position with scholarship [INTERDISCIPLINARY call] [id: 4348-3752]
    Research topic: MODULARITY AS ENABLER OF EFFICIENCY, CIRCULARITY AND INCLUSIVITY IN RESIDENTIAL BUILDINGS
    Starting date: 12/09/2024
    additional call
    topics
  • 1 position with scholarship [ADDITIONAL call] [id: 4349-3755]
    Research topic: PEOPLE-CENTRIC, SUSTAINABLE AND RESILIENT MANUFACTURING
    Starting date: 01/11/2024
    additional call
    topics
  • 1 position with scholarship [ADDITIONAL call] [id: 4350-3754]
    Research topic: THE ROLE OF ARTIFICIAL INTELLIGENCE IN LEADING INNOVATIONS AIMED AT FACING GRAND CHALLENGES
    Starting date: 01/11/2024
    additional call
    topics
  • 1 position with scholarship [ADDITIONAL call] [id: 4351-3753]
    Research topic: THE ROLE OF ARTIFICIAL INTELLIGENCE IN THE STRATEGIC RECONFIGURATION CHOICES OF MULTINATIONAL ENTERPRISES (MNES)
    Starting date: 01/11/2024
    additional call
    topics
  • 1 position with scholarship [ADDITIONAL call] [id: 4352-3766]
    Research topic: THE UTILITY FUNCTION OF SOCIETAL AND ENVIRONMENTAL IMPACT IN THE FINANCIAL SECTOR: COGNITIVE ELEMENTS AND AI TOOLS FOR SELECTING IMPACT INVESTMENTS
    Starting date: 01/11/2024
    additional call
    topics
  • 1 position with scholarship [INTERDISCIPLINARY call] [id: 4458-3750]
    Research topic: DESIGN LEADERSHIP: DEFINING A NEW LEADERSHIP BREED FOR OUR FAST CHANGING WORLD
    Starting date: 01/11/2024
    additional call
    topics
  • 1 position with scholarship [ADDITIONAL call] [id: 4459-3749]
    Research topic: FINTECH AND INSURTECH
    Starting date: 12/09/2024
    additional call
    topics

 

 

STAPLES: strengthening resilience of cereal value chains

Posted on | by Marta Re Ferrè
The project focuses on Middle East and North Africa regions

 

Countries of the Middle East and North Africa (MENA) regions are particularly exposed to shocks in international food markets, and especially cereals, due to their low internal food production capacity and their high reliance on imports.

To address this challenge and increase the resilience of MENA food systems, the STAPLES project, coordinated by Politecnico di Milano, Department of Management Economics and Industrial Engineering, has kicked off.

The project, funded under the PRIMA programme and supported by Horizon Europe, brings together a consortium of nine partners from Italy, Spain, Egypt, and Morocco including universities, think tanks and research organisations, cooperatives and a multi country business network gathering several Chambers of Commerce and Industry of the Mediterranean region.

Over a timespan of three years, STAPLES aims at co-creating and disseminating new knowledge about the external stressors and shocks that are linked with global cereal value chains, along with potential solutions that local supply chain actors and policymakers can adopt to mitigate and manage effectively those destabilizing factors. Leveraging digital tools, new insights and data from available platforms will be integrated into a dashboard and a decision support system that will guide stakeholders in adopting evidence-based recommendations and actionable solutions identified by the project.

The POLIMI team is led by Prof. Federico Caniato and is composed of researchers from the Departments of Management, Economics and Industrial Engineering (DIG) and Electronics, Information and Bioengineering (DEIB).

Altogether, they will be responsible for assessing the resilience of MENA’s cereal value chain, elaborating procurement recommendations for public and private storage, and developing digital tools informing private and public actors.

The project also sees the involvement of Fondazione Politecnico Milano who will support in project management and communication and dissemination activities.

A transition towards sustainable agricultural and forestry practices: the goal of the PRUDENT project

Posted on | by Marta Re Ferrè
A new European project with the aim of revolutionizing current practices and accelerating the transition towards environmentally friendly systems.

 

PRUDENT aims to change the way agricultural and forestry systems currently operate to accelerate the transition towards sustainable agricultural and forestry practices and intelligent agricultural technologies.

A four-year research project that makes innovation its cornerstone, studying the effectiveness of “green nudges” – a term that can be translated as gently pushing towards action – in promoting sustainable practices and technologies in the agricultural and forestry sectors and the development of social innovation and business models, along with policies supporting the future Common Agricultural Policy.

Four different systems representing the main agricultural and forestry systems will be studied to account for the heterogeneity of systems and agricultural/forestry contexts in various regions of Europe: arable land, perennial crops, livestock, and forests.

The concept of “Green nudges” plays a central role and focuses on positive and gentle interventions aimed at encouraging individuals or organizations to adopt sustainable behaviors, innovative nudging tools, and transformative pathways to incentivize the transition towards fair, healthy, and environmentally friendly systems.

Leveraging extensive experience in sustainability-oriented innovation for the agri-food sector and behavioral economics, the team from the Department of Management, Economics and Industrial Engineering at the Politecnico di Milano is led by Raffaella Cagliano and Massimo Tavoni.

During a time span of four years, their multi-disciplinary team of researchers will work in close collaboration with Jacopo Bonan, from the affiliated entity CMCC (Fondazione Centro Euro-Mediterraneo sui Cambiamenti Climatici), to design nudging experiments and test the impact of nudges to promote sustained behavioural change towards sustainable agriculture and forestry.

The project leader is the Agricultural University of Athens (Greece). The partners include, in addition to the Polytechnic University of Milan, the Flanders Research Institute for Agriculture, Fisheries and Food (Belgium), the University of Trento (Italy), Green & Digital Idiotiki Kefalaiouchiki Etaireia (Greece), Balkan Eco-Innovations (Serbia), Athens University Of Economics And Business – Research Center (Greece), European Forest Institute (Finland), Q-plan International Advisors PC (Greece), Boerenbond (Belgium), AgriFood Lithuania DIH (Lithuania), Associazione Nazionale Condifesa Italia (Italy), Jrc -Joint Research Centre- European Commission (Belgium).

QS Online MBA Ranking 2024: POLIMI Graduate School of Management ranks first in the world for quality of faculty and teaching

Posted on | by Marta Re Ferrè
In the overall ranking, the Business School, an integral part of the School of Management of Politecnico di Milano, ranks fifth in Europe, the Middle East and Africa and eighth worldwide.

 

The QS Online MBA Ranking 2024, the periodic ranking by Quacquarelli Symonds on the quality of business schools at an international level, confirms the excellence of the teaching provided by POLIMI Graduate School of Management, part of the School of Management – Politecnico di Milano. Thanks to its International Flex MBA (Master in Business Administration) delivered in digital learning, the business school of the Milanese university ranks fifth in the Europe / Middle East / Africa area out of 34 schools evaluated. Globally, however, it ranks eighth out of 102 programmes. The recognition obtained follows by a few weeks the equally significant one obtained by the Financial Times for the same Master.

From the analysis of the individual parameters on which the QS ranking is based, for the second year in a row, POLIMI GSoM emerges as the absolute world and regional (Europe/Middle East/Africa) leader in the Faculty & Teaching criterion, which includes Academic Reputation (quality of lecturers and teaching measured annually by surveys on more than 95,000 academic profiles worldwide), Faculty / Student Ratio (ratio of lecturers to students) and Completion Rate (percentage of students completing the Master’s degree). In these last two indicators, POLIMI GSoM obtained a score of 100/100, thus ranking first again this year and confirming its best result ever since it has been in the ranking.

In addition to the primacy for the quality of Faculty and teaching, QS recognises the quality of the International Flex MBA also for the parameters Class Experience (value and effectiveness of learning) and Employability (graduates’ return to employment) for which it ranks third and sixth respectively in the regional reference area attributed by QS to the School.

“Once again this year, our International Flex MBA is confirmed as one of the best in the world, strengthening our School as a global reference point in higher management education and digital learning,” commented Vittorio Chiesa and Federico Frattini, President and Dean respectively of POLIMI Graduate School of Management. ‘The recognition of the quality of our lecturers and teaching, in which we are first in the world according to the opinion of 95,000 international academic profiles, drives us to continue to innovate our teaching offer. Indeed, our aim is to help train a new type of manager who is not only competent from a technical point of view, but also has an understanding of the human and social dynamics that develop in a company. The awards obtained in recent months motivate us to continue along the path we have taken, reinforcing our conviction that the role of our business school is to train new generations of leaders who, through their work, will be able to contribute to building a fairer, more inclusive and responsible society”.

POLIMI Graduate School of Management has been in the QS Online MBA Ranking since 2018, when it entered it directly in 20th place worldwide. Since then, it has always remained in the rankings, ranking in the world’s top 10 already the following year and remaining there in the following years.

Based on one of the most advanced digital learning platforms in the world, POLIMI Graduate School of Management’s International Flex MBA is designed to prepare qualified and motivated managers to lead companies in a market characterised by disruptive and fast-changing technologies. The duration of the Master varies from 15 to 32 months and is accessible to managers with at least 3 years of work experience, also facilitating students with a flexible approach that is perfectly balanced with work commitments.

The POLIMI Graduate School of Management’s training offer of excellence includes around 40 Master’s degrees each year, including 7 MBAs and Executive MBAs, 300 management training programmes, and various tailor-made projects for companies.

Metaverse Marketing Lab: kick-off of the 2nd edition

Posted on | by Marta Re Ferrè

 

The kick-off event of the second edition of the Metaverse Marketing Lab, the research lab of the School of Management of the Politecnico di Milano on the study of applications in markeitng of immersive experiences and the 3D web, was held on March 21.

 

Following the emergence of the Metaverse, which not only led to Facebook’s rebranding as Meta but also saw significant investment by big tech in promoting the imminent arrival of a new form of virtual reality experience, the past few months have been marked by a general perception of dampened excitement surrounding this significant technological evolution.

As often happens, however, this marks the start of pilot projects, experiments, and the consolidation of new initiatives such as experiences and activations on gaming platforms like Roblox or Fortnite, which are becoming increasingly common. This is also due to the numbers and characteristics of these platforms: there are an estimated 600 million gamers globally, with a significant presence of Gen Z and Gen Alpha.

These two generations, born between 1996 and 2010 and from 2010 onwards, use mainstream media content and social platforms less than their predecessors. They have a completely different approach to stores and the brand distributed there, resulting in quite unique and somehow disorienting levels of awareness and perception of positioning. That’s why numerous brands in fashion, luxury, automotive, but also retailing, charity and the media/entertainment world have begun to systematically use these and other marketing tools that leverage the 3D web. In the most successful cases, they have observed significantly higher user engagement levels and quicker response times compared to marketing initiatives on other channels. However, in less successful cases, the numbers haven’t matched the significant investments made in developing presence and content.

In this ever-evolving and uncertain scenario, some elements such as the launch of new headset models by companies like Apple, Meta, Samsung, and Lenovo, or the experiments and projects undertaken by eyewear industry players like Essilor Luxottica in collaboration with some big tech companies to integrate headset functionalities into prescription or sunglasses, suggest a growth of the phenomenon, promising a wider adoption of access technologies.

The increasing adoption of Artificial Intelligence, especially generative AI, is emerging as a means to improve efficiency in coding development, resulting in reduced costs for experience development. Furthermore, the use of Virtual Reality, already well-established in B2B contexts (in research and development, rendering, process engineering, training, etc.), not only represents an interesting market phenomenon in itself but could also represent the same impactful change that the development of the computer market brought to office computing in the 1980s.

During the event, the Metaverse Marketing Lab of the School of Management engaged with an audience of over 50 industry managers, bridging the perspectives of brands with those of technology and marketing/communication companies. This discussion was informed by an analysis of over 800 international cases of metaverse marketing.

The novelty of this edition also lies in the launch of the cross-enabler project, which involves groups of companies and technicians engaged in extended reality platforms to collaborate in identifying use cases and developing proofs of concept (POCs). It is a practical, hands-on approach that allows them to become familiar with the platforms, their functionalities, distinctive features, and reflect on ways to apply them to their own business. Throughout the year, the working groups will develop solutions and present them to the companies participating in the activities of the Metaverse Marketing Lab, with the aim of building a knowledge base and experiences in approaching the challenge of virtuality applied to business.

 

For more details: metaversemarketinglab-dig@polimi.it

The fourth edition of the European Union Week is ready to go

Posted on | by Marta Re Ferrè

Demonstrating our commitment to Europe: the fourth edition of European Union Week returns from 19 April to 3 May 2024

 

Preparations resume for the long-awaited European Union Week 2024, an event which, following the success of the previous edition in 2023, is preparing to celebrate the European Union through an informative and engaging experience. Now in its fourth edition, the event is an unmissable opportunity for students, alumni and the general public to delve deeper into the complexity and importance of the European Union, as well as to seize the many opportunities it has to offer.

 

Growth and collaboration: the heart of the European Union Week

Initiated in 2021 by the TUM School of Management (Germany) and HEC Paris (France), and with the entry in the following years of Kozminski University (Poland) and then of our business school, the European Union Week has constantly expanded its horizons, becoming an increasingly important reference point on the international educational agenda. This year, the event enthusiastically welcomes four more institutions: Vlerick Business School (Belgium), Bucharest Business School (Romania), Rotterdam School of Management, Erasmus University (The Netherlands) and Estonian Business School (Estonia). This expansion reflects the commitment of the institutions involved to international cooperation and interculturality.

A new development for the event: the participation of the School of Management 

Within the context of growth and the advancement of the European Union Week, the School of Management of Politecnico di Milano will be organising the events for this edition. The participation of our ecosystem represents an important opportunity for the community, providing greater awareness of the value and importance of the European Union, an objective that remains central to our commitment every year.

 

A programme full of opportunities and knowledge

During the two weeks of the occasion, each hosting institution will offer a series of high-value seminars, speeches and events, which are accessible free of charge to all interested parties.

Register now and get ready to be part of this extraordinary journey: it is possible to participate for free in all the events organized by all the European partners.

In particular, these are the events organized by our school:

  • 19 april | 6.00 – 7.00 PM (CEST)
    Nicola Monti, Chief Executive Officer of Edison
    Evento in Italian; Online
    Please click here to register.

 

  • 23 april | 5.00 – 6.00 PM (CEST)
    The EU: Internal and External Dimensions (including a Q & A)
    Claudia Colla    , Head of the European Commission’s Regional Office in Milan
    Live at POLIMI Graduate School of Management (classroom 0.4)
    Evento in English
    Per registrarsi all’evento cliccare qui.
    Claudia Colla, Representative of the European Commission for Northern Italy and Director of the Milan Office; she has worked for the European institutions for almost 20 years and is an expert in European policies, such as international trade, competition and the internal market.