Media & Communication industries are evolving and transforming: new technologies are enabling unprecedented means and channels of interaction with the markets, targets’ attention is so scarce that new and more engaging ways of communicating are necessary, and data about targets make it possible to develop hyper-personalized approaches to communication while making performance assessment more precise. Companies, media companies, media agencies and communication firms require new skills, fresh minds and innovative ideas at the intersection between creativity and analytical skills. With IMMCM you will uncover your potential and empower your skillset about media and communications.
*In order to fully participate in classes and company visits, presence on campus is strongly suggested, especially since January 2023. In case of visa delays, travel barriers or other specific issues, it will be possible to continue attending online.