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IMESM – International Master in E-Commerce and Sales Management

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THE MASTER FOR THE E-COMMERCE MANAGERS OF TOMORROW

Major of the International Master in Digital Transformation

In recent years, the diffusion of B2C e-commerce has been increasing in many industries and in both mature and emerging markets. In such a scenario, also due to its real potentialities to support retailers’ omnichannel strategies, B2C e-commerce has become a priority for all the companies aiming to improve the journey of their customers.
The International Master in E-Commerce and Sales Management aims to provide students with the proper skills and knowledge of the most important pillars of a B2C e-commerce initiative, such as: the choice of the right B2C e-commerce platform, the development of marketing campaigns, the design of an effective customer journey on the website, the implementation of an omnichannel strategy.

*In order to fully participate in classes and company visits, presence on campus is strongly suggested, especially since January 2023. In case of visa delays, travel barriers or other specific issues, it will be possible to continue attending online.

OUR PARTNERS:

                    

Location: Milan*

Language: English

Format:  Full Time

Intake: Fall 2022

Length: 12 months

University Requirements: 3-year Bachelor degree (minimum 180 ECTS)

Tuition fee: € 18,500
€ 9,500 for PoliMi MSc Alumni
For further info click here

International Masters Admissions Office
Tel : +39 02 2399 2820
Email: infomasters@mip.polimi.it

KEY FACTS

In partnership with
relevant players of the E-Commerce industry

 

Innovative teaching methods,
with a smart-learning and
project-based approach

 

21%

of total retail spend
will be accounted for
by online sales by 2025
(Euromonitor)

80%

of consumers are more likely to purchase from companies that
offer personalized experiences
(New Epsilon research)

WHY CHOOSE US

  • 12 months
  • 100% in English
  • 3 reasons why:
    • Globally, B2C e-commerce is a rapidly growing phenomenon in the retail sector, gaining increasing importance in many countries – in both mature and emerging markets – with online initiatives proliferating across different industries.
    • In 2020, the online market was worth more than € 2,500bn worldwide. Its diffusion, measured as the incidence of Digital Commerce on overall Retail sales, has exceeded 30% in several countries.
    • Skills and competences related to B2C e-commerce are increasingly required by different types of company: in 2021, hiring for profiles related to the B2C e-commerce area have increased by 51% with respect to 2020 (Forbes)
  • Including soft skills for professional development

The International Master in E-Commerce and Sales Management at MIP Politecnico di Milano will leverage a practice-oriented and action-learning approach characterised by close links with companies sharing their field experience in B2C e-commerce projects. This approach will provide students with the proper skills and knowledge of the most important pillars of a B2C e-commerce initiative, allowing them to drive change, make the right choices and avoid mistakes.

PROGRAMME

The International Master in E-Commerce and Sales Management is a 12-month International Master programme offered by MIP Politecnico di Milano, aiming to train students in the most significant pillars for a  B2C e-commerce initiative: the choice of the right B2C e-commerce platform, the development of marketing campaigns, the design of an effective customer journey on the website, the implementation of an omnichannel strategy.
The master is taught entirely in English.

Please note that this programme is designed for fresh graduates with ideally no more than 3 years of work experience. Candidates who have have more than 3 years of work experience may also consider our International MBA programs.

CAREER DEVELOPMENT PROGRAMME

The programme includes highly structured career management services thanks to the MIP Career Development Center. Among the services offered there are:

  • Career workshops integrated into the Master’s programme to develop the career management skills needed to be competitive in the job market
  • Digital tools and artificial intelligence at the student’s service to optimise your CV and measure and improve your hard, soft and digital skills
  • Individual consultation meetings with professional career coaches
  • Free access to the MIP Global Network of Careers Websites
  • Networking events with employers, such as company presentations, company visits, recruiting on-campus events, Career Days
  • Preferential access to internship and job advertisements on Job Teaser, the School’s digital careers platform

 

ANNUAL CAREER EVENTS & CORPORATE NETWORK

  • 3 Career Weeks per year with over 300 partner companies, both national and international
  • Over 30 business workshops and business presentations per year
  • More than 15,000 internships and job opportunities globally accessible thanks to our wide network of international career portals
  • 5-10 Recruiting Days per year, organised by MIP in partnership with individual employers based on the needs and timelines of placement into the company

Who is eligible for the programme?

Students with a bachelor degree of 3 or 4 years (minimum 180 ECTS) or higher are eligible to apply.
English knowledge is a compulsory requirement.

How long is the programme?

The programme is 12 months long.

In what language is the programme taught?

The programme is taught in English, although there are opportunities for students to study the native language of the country of study throughout the programme.

Do I need to speak Italian?

No, as the medium for the course is English, students are not required to learn Italian, although they will be given the opportunity to do so.

Is there an age limit for the programme?

No, but the average age of the candidates is 20-25 years.

What type of degree/title will I obtain upon graduation?

Upon graduation, candidates obtain the First Level University Specialising Master from Politecnico di Milano which is recognised by the Italian Ministry of Education, University and Research (MIUR) and it is issued under the autonomous responsibility of Politecnico di Milano. With regard to the specific meaning of the 1st level master's degree, as per the Bologna process, this is a 2nd cycle programme intended to provide students with further specialisation or higher continuing education after completion of the first cycle. The first level Master Degree will release 60 ECTS/CFU credits.

Candidates are advised to check with the relevant authorities regarding the validity/recognition of this title in their home countries.

Will I have to buy textbooks?

No, you will be provided with textbooks by the programme, with the cost included as part of the overall programme fee.

ADMISSIONS

STATUS OF APPLICATIONS: APPLICATIONS FOR THE FALL 2022 INTAKE ARE OPEN.

Applications are processed on a rolling basis. Since the number of seats in class is limited, candidates are encouraged to apply as early as possible. Should the course become fully subscribed before the deadline dates, applications will close earlier.

Non-EU students are encouraged to apply at least three months before the start of the programme in order to allow enough time for the Statement of Comparability of the degree and application of the student visa.

Please note that this programme is designed for fresh graduates with ideally no more than 3 years of work experience. Candidates who have have more than 3 years of work experience may also consider our International MBA programs.

The International Master in E-Commerce and Sales Management addresses candidates with any background, who aim at acquiring the professional expertise, approaches and tools to successfully a manage a B2C e-commerce initiative.

The ideal candidate:

  • is willing to increase his/her competences in the digital transformation area, with specific attention on digital commerce.
  • holds a bachelor/undergraduate degree from an accredited institution.
  • holds an English proficiency certificate: IELTS (or equivalent) with 6.5 overall (for non-native speakers).

STEP 1: ONLINE APPLICATION AND DOCUMENTS SUBMISSION

  • Fill in the form on www.applyformasters.net
  • Upload the following documents:
    • CV in English
    • University Transcripts/Mark sheets
    • Bachelor’s/Master’s degree (if available)
    • Passport or ID
    • Digital Picture
    • Letter of reference (optional)
    • Motivation letter
    • Financial Aid Essay (if applying for one of MIP’s tuition fee reductions)
    • English proficiency certificate: IELTS, TOEFL, TOEIC or equivalent (if available)
  • Pay the Application Fee (EUR 100)

STEP 2: SCREENING OF CANDIDATURE

You will be contacted for the Motivational Interview in English, which will take place online.

STEP 3: COMMUNICATION OF THE FINAL ADMISSION DECISION

If the result of the selection interview is positive, you will receive the final admission and scholarship (if any) decision by email.

STEP 4: CONFIRMATION OF PARTICIPATION
Upon receipt of the admission offer, you will be required to pay the first instalment of EUR 2500 within 15 days from the date of receipt of the offer letter should you wish to confirm your participation to the programme (a short extension to this deadline can be requested in case you are applying for an education loan, external scholarship etc, or for any other viable reason).

HOW TO PAY

MIP has partnered with Flywire to accept payments from international students worldwide. Easily and securely make education payments in your own currency, using local payment methods from the safety and convenience of your home. With real-time tracking and 24×7 multilingual support, millions of students and families around the world trust Flywire for payment processing.
Watch this video to see how it works

What is the deadline for applying to the programme?

Please note that the admission process for the master is on a rolling basis, therefore the sooner you apply the more chances you will have of securing your place in the class, as capacity may be reached before the final application deadlines.

Does the programme have a letter of recommendation form?

There is no specific form for the recommendation letters; however if you need any further assistance on the ideal template for your application, please contact infomasters@mip.polimi.it and we can provide you with further assistance in this matter.

GET FIRST-HAND INFORMATION ABOUT THE MASTER

Contact our Alumni, they’ll be glad to share their #MIPexperience!

 

FEES AND BENEFITS

The International Master in E-Commerce and Sales Management costs €18,500. This amount covers the entire length of the programme, although it does not include living and travel expenses.
The tuition fee is €9,500 for alumni who completed a Master of Science programme at Politecnico di Milano in or after 2019.
MIP has partnered with Flywire to accept payments from international students worldwide: for more info, click here.

Applicants for the 2022 intake of the International Junior Specialising Masters can apply for fee reductions. The reductions will be given out on a first-come, first-served basis. Therefore, early applications are encouraged. Candidates wishing to apply for financial aid must make their request on the application form at the time of application – later requests for financial aid will not be considered.

For further details about financial aid and contributions you can visit the dedicated webpage.

Please note that we do not offer any full scholarships. The DSU and other scholarships offered by Politecnico di Milano and the Italian Government are not applicable for MIP’s programmes.

CAREER

Digital commerce is a catalyst for an unprecedented new era of growth.
Companies that capture the momentum by embracing emerging trends stay ahead and stand apart.
(Deloitte)

68%

is the revenue growth experienced by online retailers in the U.S.: e-commerce profits had already skyrocketed in 2019, with total revenue reaching $3.5 billion. Then came lockdown from the pandemic, and the numbers rose dramatically.
.
(Vault)

4.2 tn U.S. $

is the amount of retail e-commerce sales worldwide and e-retail revenues are projected to grow to 5.4 trillion US dollars in 2022.
Online shopping is one of the most popular online activities worldwide.

.
.
(Statista)

450,000

is the number of jobs that will be reached by 2026. BLS projects that employment in the E-commerce industry will continue to rise: e-commerce workers are employed in the electronic shopping and mail-order houses industry.
.
.
.(Bureau of Labor Statistics)

Skills and competences related to B2C e-commerce are increasingly required by different types of companies: in 2021, hiring for profiles related to the B2C e-commerce area have increased by 51% with respect to 2020. (Forbes)

The master prepares students for, amongst others, the following roles:

CORPORATE PATH

– E-commerce Manager
– Online Store Manager
– Project Manager
– Web Marketing Manager
– Logistics and Supply Chain Manager

The entry level (e.g. Analyst, Manager, Senior Manager) will depend upon previous work experience and academic background.

CONSULTING PATH

Experts in the same areas as listed in the corporate path, in specialised consulting firms/ e-commerce service providers.

The entry level (e.g. Analyst, Manager, Senior Manager) will depend upon previous work experience and academic background.

We turn the future into a part of you.

We offer highly personalised services with the objective of developing the necessary skills, tools and strategy and expanding your professional network, to help you succeed in today’s complex and competitive global job market.

ISO strives to provide a tailor made service to each international candidate and enrolled student by assisting with enrollment and non-academic matters.

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