In recent years, the diffusion of B2C e-commerce has been increasing in many industries and in both mature and emerging markets. In such a scenario, also due to its real potentialities to support retailers’ omnichannel strategies, B2C e-commerce has become a priority for all the companies aiming to improve the journey of their customers.
The International Master in E-Commerce and Sales Management aims to provide students with the proper skills and knowledge of the most important pillars of a B2C e-commerce initiative, such as: the choice of the right B2C e-commerce platform, the development of marketing campaigns, the design of an effective customer journey on the website, the implementation of an omnichannel strategy.
*In order to fully participate in classes and company visits, presence on campus is strongly suggested, especially since January 2023. In case of visa delays, travel barriers or other specific issues, it will be possible to continue attending online.