A master for managers of cultural institutions
Italy’s Arts and Cultural Heritage sector is currently going through a period of intense change. A number of challenges are “rocking” Italy’s cultural institutions. These include the change in perspective where visitors and, more broadly, all consumers of cultural assets are taking a central role; technological innovation; economic sustainability; and the regeneration of the local territory.
Today, managers of cultural institutions are at the heart of a transformation full of opportunities, and also of threats. MaBic has been designed to help them by providing the indispensable tools and skills to combine the need for safeguarding tradition, history and culture with new technologies and means of communication to access and create a dense network of stakeholders.
With this objective in mind, MIP Politecnico di Milano, has set up a close working network with Politecnico di Milano’s Department of Architecture, Building Engineering and the Built Environment.
Place: Milan
Language: Italian
Format: Part-time
Course start:
Length: 20 months, 16 months for lessons + 4 months for project work
Tuition fee: € 12.500 (no VAT)
Admission Office:
WHY CHOOSE US
- Quality
- Multi-disciplinarity
- Action-Oriented
- Technology
- Innovation
- Networking Opportunities
KEY FACTS
MaBic is directed at:
- Managers who operate in the cultural sector
- Executives with responsibilities over the strategies and work of the Press Office and the Communications, Evaluation and Marketing units in cultural institutions.
- Experts in other subjects interested in developing fitting skills to achieve their institutional objectives and create value in terms of the organisation’s sustainability as well as user satisfaction and supporting development in the local territory.
MaBic incorporates five teaching areas:
- Background Knowledge
- Management and Innovation Tools
- Asset Management and Evaluation
- Accessibility and Engagement
- Soft Skills
A week-long residential session held during the course and a final assignment known as project work
We turn the future into a part of you.
We offer highly personalised services with the objective of developing the necessary skills, tools and strategy and expanding your professional network, to help you succeed in today’s complex and competitive global job market.
ISO strives to provide a tailor made service to each international candidate and enrolled student by assisting with enrollment and non-academic matters.
Knowledge

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