IM4 – International Master in Marketing Management, Omnichannel and Consumer Analytics



The programme is designed to equip students with both classic practices and innovative developments in marketing. This is a demanding job nowadays: a marketer needs to be creative, but also structured and sensitive to accountability; a marketer needs to react quickly to the latest technological developments, but also to keep people in the centre of all reasoning. The International Master in Marketing Management, Omnichannel and Consumer Analytics has been created as a preparation for a successful and impactful career in marketing.

*In order to fully participate in classes and company visits, presence on campus is strongly suggested, especially since January 2023. In case of visa delays, travel barriers or other specific issues, it will be possible to continue attending online.

Partner companies:



Language: English

Type: Full-time

Intake: Fall 2022

Length: 12 months

Location: Milan*

Tuition fee: € 18.500
€ 9.500 for PoliMi MSc Alumni
For further info click here

University Requirements:
3 or 4 year Bachelor’s degree (minimum 180 ECTS)

International Masters Admissions Office
Tel : +39 02 2399 2820
email : infomasters@mip.polimi.it


In partnership with IBM, Nielsen
and Universal McCann


Combination of managerial skills & creativity when designing and managing the customer’s experience



out of Top 60 in Marketing, Western Europe by Eduniversal Best Masters and MBA Rankings 2021


position in the QS World
University Rankings:
Masters in Marketing 2022


The programme offers a highly specialised qualification with candidates receiving the First Level Specialising Master Degree from Politecnico di Milano. Discover the course’s highlights.

MIP Politecnico di Milano is the School of Management of the most important technical University in Italy.

The Master seeks to instruct students on managerial topics relevant to the Marketing Management with special focus on today’s important areas such as Digital Marketing, Big Data, Customer Experience.

  • 1 year: 9 months in class + 3 months of project work
  • 100% taught in English
  • Combination of managerial skills and creativity when designing and managing the customer’s experience.
  • Teaching a creative and well-managed approach to interactions with the other company’s functions such as R&D, operations, accounting and control.
  • International focus with exposure to global industries and International faculty.
  • Special attention given to today’s important areas, such as Digital Marketing, Omnichannel Marketing and Customer Experience, Bio-Marketing; among them consumer behaviours and neuroscience.
  • Direct contact with companies through Business Seminars, Lectures, Workshops and Business Games.
  • International Exchange Programmes available at one or more business schools in the network of international MIP partners.
  • Ranked #13 (European Ranking) in Marketing, Western Europe by Eduniversal Best Masters and MBA Rankings 2021.
  • Ranked #32  in the World and #25 in Europe in the QS World University Rankings: Masters in Marketing 2022.


The International Master in Marketing Management, Omnichannel and Consumer Analytics is a 12-month Master programme offered by MIP Politecnico di Milano that aims to provide a solid background for facing the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, omnichannel communication, quantitative and (big) data-driven marketing. The Master incorporates brand management and creativity.
This Master in marketing matches a solid theoretical background with continuous applications to real business situations also thanks to our world-class partners, always keeping an
international perspective but also introducing the specificities and the uniqueness of Made in Italy. In particular, the programme includes the following practical activities: lessons, workshop on soft skills empowerment, company presentations, project work in collaboration with companies, company visits, alumni talks, Italian Way, Biomarketing Lab, Digital marketing business game.

Please note that this programme is designed for fresh graduates with ideally no more than 3 years of work experience. Candidates who have have more than 3 years of work experience may also consider our International MBA programs.

Students will spend two terms in Milan working on five major modules, followed by a summer project work and the option to take elective courses.
The Master’s academic structure features four fundamental blocks: generalist content, specialised content, concentrations and Project Work. The first of these, the generalist content segment, has a dual purpose: it both lays the foundations for the subsequent specialised in-depth studies and also provides participants with a standardised overview so that they can start their journey from the same place, irrespective of their initial knowledge based on their various backgrounds. The generalist content is divided into General Management, Basics of Digital Transformation and Soft Skills.


The programme includes highly structured career management services thanks to the MIP Career Development Center. Among the services offered:

  • Career workshops integrated into the Master’s programme to develop the career management skills needed to be competitive in the job market
  • Digital tools and artificial intelligence at the student’s service to optimise your CV and measure and improve your hard, soft and digital skills
  • Individual consultation meetings with professional career coaches
  • Free access to the MIP Global Network of Careers Websites
  • Networking events with employers, such as company presentations, company visits, recruiting on-campus events, Career Days
  • Preferential access to internship and job advertisements on Job Teaser, the School’s digital careers platform



  • 3 Career Weeks per year with over 300 partner companies, both national and international
  • Over 30 business workshops and business presentations per year
  • More than 15,000 internships and job opportunities globally accessible thanks to our wide network of international career portals
  • 5-10 Recruiting Days per year, organised by MIP in partnership with individual employers based on the needs and timelines of placement into the company

Who is eligible for the IM4 Programme?

Students with a 3- or 4-year bachelor’s degree with an equivalent of 180 or 240 ECTS or higher are eligible to apply.
Knowledge of English is a compulsory requirement.

How long is the IM4 programme?

The programme is 12 months long.

In what language is the programme taught?

The programme is taught in English, although there are opportunities for students to study Italian throughout the course.

Do I need to speak Italian?

No, as the medium of instruction is English, students are not required to learn Italian, although they will be given the opportunity to do so.

How many students are there on the programme?

The average class size is around 25 students.

Is there an age limit for the programme?

No, but the average age of the candidates is 20-25 years.

What type of degree/title will I obtain upon graduation?

Upon graduation, candidates obtain the First Level University Specializing Master from Politecnico di Milano which is recognized by the Italian Ministry of Education, University and Research (MIUR) and it is issued under the autonomous responsibility of Politecnico di Milano. With regard to the specific meaning of the 1st level master's degree, as per Bologna process, this is a 2nd cycle programme intended to provide students with further specialization or higher continuing education after completion of the first cycle. The Master Degree of first level will release 60 ECTS/CFU credits. 

Candidates are advised to check with the relevant authorities in their home countries regarding the validity/recognition of this title in their home countries. 

Will I have to buy textbooks?

No, you will be provided textbooks by the programme, with the cost included as part of the overall programme fee.



Applications are processed on a rolling basis. Since the number of seats in class is limited, candidates are encouraged to apply as early as possible. Should the course become fully subscribed before the deadline dates, applications will close earlier.

Non-EU students are encouraged to apply at least three months before the start of the programme in order to allow enough time for the Statement of Comparability of the degree and application of the student visa.

Please note that this programme is designed for fresh graduates with ideally no more than 3 years of work experience. Candidates who have have more than 3 years of work experience may also consider our International MBA programs.

The ideal candidate:

  • Is willing to face the challenges of marketing in the contemporary age
  • Possesses leadership potential
  • Demonstrates well-developed creativity and structured thinking
  • Is prepared for a rewarding learning experience with theory and practice fully entwined.


  • Fill in the form on www.applyformasters.net
  • Upload the following documents:
    • CV in English
    • University Transcripts/Mark sheets
    • Bachelor’s/Master’s degree (if available)
    • Passport or ID
    • Digital Picture
    • Letter of reference (optional)
    • Motivation letter
    • Financial Aid Essay (if applying for one of MIP’s tuition fee reductions)
    • English proficiency certificate: IELTS, TOEFL, TOEIC or equivalent (if available)
  • Pay the Application Fee (EUR 100)


You will be contacted for the Motivational Interview in English, which will take place online.


If the result of the selection interview is positive, you will receive the final admission and scholarship (if any) decision by email.


Upon receipt of the admission offer, you will be required to pay the first instalment of EUR 2500 within 15 days of the date of receipt of the offer letter should you wish to confirm your participation to the programme (a short extension to this deadline can be requested in case you are applying for an education loan, external scholarship etc, or for any other viable reason).


MIP has partnered with Flywire to accept payments from international students worldwide. Easily and securely make education payments in your own currency, using local payment methods from the safety and convenience of your home. With real-time tracking and 24×7 multilingual support, millions of students and families around the world trust Flywire for payment processing.
Watch this video to see how it works

What is the deadline for applying to the programme?

Please note that the admissions process for the Master is on a rolling basis, therefore the sooner you apply the more chance you will have of securing your place in the class, as capacity may be reached before the final application deadlines.

Does the IM4 programme have a letter of recommendation form?

There is no specific form for recommendation letters; however if you need any help on the ideal template for your application, please contact infomasters@mip.polimi.it and we can provide you with further assistance in this matter.


Contact our Alumni, they’ll be glad to share their #MIPexperience!


The programme costs €18,500. This amount covers the entire length of the programme, although it does not include living and travel expenses.
The tuition fee is €9,500 for alumni who completed a Master of Science programme at Politecnico di Milano in or after 2019.
MIP has partnered with Flywire to accept payments from international students worldwide: for more info, click here.

Applicants for the 2022 intake of the International Junior Specialising Masters can apply for fee reductions. The reductions will be given out on a first-come, first-served basis. Therefore, early applications are encouraged. Candidates wishing to apply for financial aid must make their request on the application form at the time of application – later requests for financial aid will not be considered.

For further details about financial aid and contributions you can visit the dedicated webpage.

Please note that we do not offer any full scholarships. The DSU and other scholarships offered by Politecnico di Milano and the Italian Government are not applicable for MIP’s programmes.

We turn the future into a part of you.

We offer highly personalised services with the objective of developing the necessary skills, tools and strategy and expanding your professional network, to help you succeed in today’s complex and competitive global job market.


New trends in media consumption have shaken up the marketing industry: trade marketing roles increased by 24% year-on-year while brand management roles grew by 13%. (SEEK)


of students employed within 3 months after graduation (in the last edition).


of students work aborad within 3 months after graduation. In detail: Italy 53%, Europe 26%, other Countries 21% (last edition)


is the average salary at 6 months after graduation.


  The advent of e-commerce revolutionised retailing, and online and mobile retail sales now worth over $1.25tm globally. (Deloitte)
Companies with strong omnichannel retailing retain over 89% of their customers & with a strong omnichannel customer engagement companies will see a 9.5% rise in annual revenue. (CustomerThink)


The Master prepares students for, amongst others, the following roles:

– Market Analyst
– Product Manager
– Digital Marketing specialist
– CRM specialist
– Trade Marketing specialist
– Brand specialist
– Consumer Insights specialist


Graduates of previous editions are now working in leading companies such as: BOSELLI, Cartier SA, GENERALI INSURANCE, Nielsen, IBM, UM, Piaggio, BMW, Peuterey, PIRELLI TYRE, Whirlpool EMEA, Sephora, Safilo and Mondelēz. 


ISO strives to provide a tailor-made service to each international candidate and enrolled student by assisting with enrolment and non-academic matters.


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