The programme is designed to equip students with both classic practices and innovative developments in marketing. This is a demanding job nowadays: a marketer needs to be creative, but also structured and sensitive to accountability; a marketer needs to react quickly to the latest technological developments, but also to keep people in the centre of all reasoning. The International Master in Marketing Management, Omnichannel and Consumer Analytics has been created as a preparation for a successful and impactful career in marketing.
*In order to fully participate in classes and company visits, presence on campus is strongly suggested, especially since January 2023. In case of visa delays, travel barriers or other specific issues, it will be possible to continue attending online.