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Crafting culture for sustainability. The student hackathon

Posted on | by Veronica Rafaniello | Leave a Comment on Crafting culture for sustainability. The student hackathon

Join us to craft a sustainable culture!

POLIMI School of Management organises an interdisciplinary hackathon for WSM.

On January 08-09.01.2020, the next generation of managers, designers, policymakers and opinion leaders come together to create novel ideas as well as illustrative suggestions for sustainability in fashion under the moderation of Dr. Hakan Karaosman.

You are invited to join us to lead the change and act upon the solution.

Overarching Questions
  • How to ensure environmental and social sustainability across multiple layers from design and production to consumption and communication?
  • How to establish connections between different disciplines for sustainability?
  • How to engage civil society to be part of the solution?
Key Dates
  • Expression of interest by 20.12.2019
  • Notification of acceptance by 27.12.2019
  • Hackathon on 08-09.01.2020 at POLIMI School of Management
The Way Forward
  • Expression of interests and CVs must be addressed to Hakan.karaosman@polimi.it by no later than 20.12.2019
  • Invited participants will work in groups under the supervision of academics on 08-09.01.2020 at POLIMI School of Management
  • Each group will create posters and deliver pitches at the end of 09.01.2020
  • All participants will be invited to WSM FASHIONREBOOT on 11-12.01.2020
Registration

Register here to participate

From MIP to Luxottica: the story of Thea

Posted on | by Veronica Rafaniello | Leave a Comment on From MIP to Luxottica: the story of Thea

Thea, Alumna IM4

 

Graduation Day, for most of our students, is not only a goal to reach but also the launchpad for new challenges. That’s exactly what happened to Thea Lovise Jorgensen, Alumna of the International Master in Multichannel Marketing Management (IM4), who’s now part of the Luxottica Futuresighters International Graduate Program.

Proud of her achievement, we could not miss the chance to have a chat with her!

Congratulations! How did you get to apply for the Luxottica Futuresighters International Graduate Program?

Luxottica’s company presentation was one of the first I attended at MIP. I still had months before my master would end and was pretty fresh in the search of what companies to apply to. However, there were two things I was sure of: I wanted to be part of something that enabled me to continue learning and develop in different fields, and secondly, I wanted to be part of a company which had a mindset and a culture that I could associate myself with.

The graduate program at Luxottica had exactly those two things. The culture inside Luxottica fosters integrity, respect, transparency and fairness. Being a Luxottican means that you are hard-working and proud of what you do, but at the same time very humble and enjoy every step of the way.
Their graduate program, in particular, is a 24-months development path that offers a 360 degrees insight into Luxottica’s vertical integrated business model, experiencing a cross-functional and cross-country rotations career path. I can not think of any better way than this to fully emerge myself into continuous learning and develop as a professional.

This looks great! You mentioned that was thanks to MIP company presentation that you got interested in Luxottica. Besides this experience, is there any other skill acquired during the Master that helped you to succeed in the selection process?

The most important learning that was crucial for me to succeed in the selection process at Luxottica, but also something I will take with me for the rest of my life, was the value of working with people from different cultural and professional backgrounds. Different-thinking minds working tight together everyday to reach different goals is hard, but in the end, it has a value that no career or money would ever make up for.

Indeed, the international spirit is one of the main characteristics of our Specialising Masters. Are there any other aspects of your #MIPexperience that made an impression on you?

For me, the time I spent at MIP was a time filled with opportunity. When you start studying at a university, your main objective is to learn from the time spent inside the classroom. Of course, this happened at MIP, but there was also so much more. The university gives you the opportunity to learn and develop through promoting teamwork, organising numerous events like company presentations, workshops and outings, and, more important than anything else, MIP foster and facilitate for their students to be creative and start their own activities. Combining a schedule filled with exceptional opportunities, an international network of students, and great team-players that turned into my best friends, MIP gave me one of the best years of my life.

So glad to hear that! Do you have any tips for current and future IM4 students to enjoy this experience as much as you did?

A year might seem like a short time, but if you make the most of it, take opportunities and work hard, it can change your life in directions that you could never imagine.

Just a last question before saying goodbye. What are your plans for the future?

Right now my focus is to do well and make the most of the opportunity I have been given inside Luxottica. I am currently working in e-commerce in Milan, but in a few months, I will move to Agordo, the place where the company was founded more than 50 years ago, and where they now have one of their largest manufacturing plants. After this, around October next year, I will be moving abroad for my international rotation of the graduate program. Where I will go and what I will do is still unknown to me, but I am sure that whatever comes my way will teach me a great deal and shape my life in a positive way.

Thank you Thea for sharing your experience and your career growth! Good luck!

Learn together, build together

Posted on | by Veronica Rafaniello | Leave a Comment on Learn together, build together

 

Two entire weeks abroad at leading European business schools are part of the International part-time MBA program defined by the MIP Politecnico di Milano School of Management, which has a duration of approximately two years.

During the first academic year, I had the opportunity to visit Barcelona and attend classes at the EADA Business School with my colleagues. On that occasion, thanks to the team activities organized by the coordinators, we broke the ice, got to know each other and also developed personal connections. This year, for the second international experience, we flew to Munich in Germany, as guest students at the Technische Universität München (TUM). In this exciting journey, we strengthened the friendships that were born in the previous one and that we had cultivated during the entire first year.

The second international week kicked off, as scheduled, early morning on Monday 28th October but I actually started planning this journey with my colleagues many months before, eager to spend another entire week far from the frenzy of our daily work routine, to meet those companions again who I now call friends and to spend some quality time with them.

Unlike the first experience, this time I was not at all afraid of facing the journey. I already knew that it would not be a further commitment in our already weary working life but rather the perfect getaway. I already knew that finally, I was going to have the opportunity to fully immerse myself in the MBA program but also to be able to count on new trusted friends, divert my mind from everyday problems and relieve tensions.

With this in mind, I left for Monaco early to reunite with most of the other students already on the weekend preceding the start date of the lessons, with the desire to explore the city characterized by the typical calm and tranquillity of Bavaria, taste the traditional local cuisine and, above all, to share our experiences in a pleasant setting.

As colleagues started arriving at the hotel, they were greeted by those already present among great smiles and hugs and a shared feeling of friendship typical of those who have known each other for a long time. In these conditions, driven by the desire to face this experience day by day together, getting up early to go to class has never been a burden but a pleasure!

From Monday to Friday I followed the Corporate Finance, Project Management and Capital Markets Law classes held by the TUM professors. In particular, however, I had the opportunity to get in touch with two of the most important German companies on the international scene: BMW and Lufthansa. For an industrial engineer like me, what could I say? Visiting the production sites of a giant car manufacturer like BMW was a daydream. By giving us access to these two companies, MIP has remained faithful to its promise to offer an International Part-Time MBA which is particularly interesting for those involved in an engineering career path.

Today, from this second international week, I can say that I have brought home a new wealth of scholastic knowledge, a unique experience in direct contact with the excellence of the German industry and, above all, the consolidation of friendships born during the first year. I am sure that with these friends, in the future, I will also weave business relationships and meet them again as customers, suppliers or business partners.

But why wait for our career to bring us together again? We have already organized our third international trip: we are ready to leave together for the next destination as soon as we graduate…

 

About the author
 Andrea De Donatis
I am Andrea De Donatis, a student of the international part-time MBA at MIP Politecnico di Milano. I Graduated in energy engineering and I am currently working in technical sales for a leading multinational electronics company based in Milan.
I am very passionate about technology, IT and digital marketing. I strongly believe that disruptive innovation is vital to create new value.

 

 

Is a specialist Master’s degree or an MBA better?

Posted on | by Veronica Rafaniello | Leave a Comment on Is a specialist Master’s degree or an MBA better?

There’s no answer that’s right for everyone. Before deciding, it’s good to always take two key factors into consideration: one’s professional experience and the objective to be achieved

 

Finding your bearings in the midst of a vast educational offering like that represented by Masters’ degrees can be daunting. Especially if you don’t have a clear understanding of the premises on which Master’s degrees themselves are based, and if you don’t have a clear idea of the objective you want to achieve. Sometimes there are doubts about choosing between two paths, both valid but very different from each other: specialist Master’s degrees and MBAs. How to choose between them?

Your curriculum makes the difference

It’s a question to which Greta Maiocchi, Head of Marketing & Recruitment at MiP-Politecnico di Milano, answers: «The first big difference is given by one’s professional expertise. The specialist Master’s degree is similar to the Master of Science, that is to the specialist degree and therefore, is mainly for those who have just finished a three-year university programme or who has recently started to work. To be eligible for an MBA programme it is instead necessary to have at least three years of work experience».

And it is precisely those who have more experience who, at times, make an error in assessment: «An increasing number of people who have even four or five years of seniority ask us to enrol in a specialist Master’s programme. The problem is that they come to the classroom with a much higher level of knowledge than other participants. These are situations we try to avoid», explains Maiocchi.

A vertical and a horizontal Master’s degree

The second big difference instead, involves the subjects addressed. The specialist Master’s degree has a vertical approach, explains Maiocchi: «It can be on luxury, on supply chains, on energy management, on big data. In short, it develops skills thanks to which one can become skilled in a specific environment or function. Generally, it is chosen by young people who want to specialize». It’s quite different for MBAs, which have a generalist approach and cover all the subject matters useful for learning those skills that can then be applied in a strategic context. «The goal in this case – explains Maiocchi – is to provide an overview of how an organization works, to be able to prepare for a high-level management position. A participant in one of our MBAs in 2009 is today vice president of an important financial institution. He had just four years of work experience at the time».

Soft skills above all

Because among the main objectives of the MBA are the ability to manage change and people, soft skills take on a predominant weight, already in the selection phase. «In addition to four written tests, in which we verify the analytical skills, we also carry out long interviews in which we evaluate the candidate’s aptitude for problem solving, to be proactive, to manage stress. Empathetic and communicative skills are important: in MBA programmes you learn a lot from others. Somebody who has nothing to offer to their classmates isn’t our ideal candidate. But they’re also not the ideal candidate of any company, if their goal is to become a leader».

An ideal candidate, instead, may be one who also has creative qualities: «Lately we have had participants who stand out from an artistic point of view, people with a degree in economics who, for example, went on to become video makers. They had an incredible ability to visualize results and objectives. For this reason, we also look with great interest at the creative and innovative part».

As Maiocchi reiterates, it then becomes extremely important to develop those skills that make the difference for companies: «You need to know how to adapt to change and to stimulate it. The world moves quickly, and it offers constantly evolving opportunities and challenges. The job of a good leader also involves guiding their team through these processes. Lastly, it’s essential to know how to work for projects. The entire MBA is structured for projects: more than a discipline, it’s a real methodology that can be applied to a number of sectors».

D HUB

Posted on | by Veronica Rafaniello | Leave a Comment on D HUB

 

D HUB, the new MIP digital learning platform, is out! This new tool has been designed to offer a more inclusive learning experience to our students and it sets a new milestone in the digitalization path of the School.

Professor Federico Frattini, Associate Dean of Digital Transformation at MIP, explains: “We noticed a growing need for flexibility. People look for post-graduate, highly personalised courses, grounded in the real world and compatible with work and family commitments. Because of this major change, students are keener to enrol in programs combining on campus activities and digital learning, or even in full digital courses.”

This change did not catch the School unprepared. Indeed, the launch of Flex EMBA, MIP first digitally delivered Executive MBA, dates back to 2014. The first step towards a digital and limitless education experience was done.

Thanks to an innovative digital learning platform, students have the chance to attend classes wherever they are, whenever they like.

Since then, our interest in digital has skyrocketed, becoming an important part of most of our programs, including Specialising Masters or Full Time MBA, traditionally held on campus. Students can now benefit from a complete Digital Experience.

Because of this evolution, a new and state-of-the-art platform was needed. Here it comes D-HUB.
A new design guides students in their studies, recording automatically the user’s progress. An up-to-date library of asynchronous clips offers the chance to students to choose the language of the videos between English and Italian and to show subtitles.

More functions are available, like personalized notifications, a class-chat and the highlight of courses that are propaedeutic to the next live session.

At the beginning of 2020, a new app will offer to our students a more complete learning experience.

How To Get Into A Top Business School For A Master’s Degree

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Want to get into a top master’s degree program? Anna Bacigalupi, head of admissions for MIP Politecnico Di Milano’s MSc programs, tells you what they look for

What sort of profile does a top business school like MIP Politecnico di Milano usually look for in their master’s degree students?

 

MIP’s master’s programs are designed for fresh graduates with less than three years of work experience.

Candidates can apply for these programs starting in September 2020 if they have obtained their bachelor’s or master’s degree not earlier than 2017.

Candidates who have obtained their bachelor’s or master’s degree before 2017 can consider our International MBA program, with specializations in Luxury & Design, Big Data & Digital Transformation, or Entrepreneurship & Innovation.

For some master’s programs, a specific bachelor’s degree and minimum GPA might be required. MIP places a strong emphasis on the overall profile of the candidate.

In addition to fulfilling these general acceptance criteria, candidates must pass a selection interview conducted online or via skype, and submit a detailed cover letter highlighting their achievements.

MIP expects candidates to have an entrepreneurial mindset and a humble attitude.

 

MIP’s candidate wish-list

Candidates are evaluated based on the following parameters:

  • Professional and academic background
  • Hard, soft and digital skills
  • Team management and leadership skills
  • Behavior in groups and teams
  • English language proficiency
  • Personality–strengths, weaknesses, and areas of improvement
  • Interest in studying in Italy
  • Interest in MIP Politecnico di Milano and its programs
  • Short and long term plans and objectives

To help applicants, MIP offers a personalized service throughout the selection process, too.

A dedicated recruiter helps applicants to organize a personalized info-session over skype, phone, or in person to guide them on the programs suitable for their profiles, application procedures and scholarship opportunities.

 

Originally published on

 

A second great full-week experience

Posted on | by albe@mip.polimi.it | Leave a Comment on A second great full-week experience

Part Time MBA students during the International Week in Munich

On October 27th, my MBA MIP class and I landed in beautiful Munich to start our second international full week.

It was an amazing experience, full of insights, interesting topics and great in-company visits.

It was also a closely-packed week (with activities from 9am to 6pm every day!) of learning and enjoyable breakthroughs with my classmates in the historic Technische Universität München (TUM) that has “given birth” to 17 Nobel Prizes.

Firstly the content: it was great to have three TUM professors leading us through the Finance, Project Management and Business Law modules.

For me, with my Master in Political Science, the lessons have been tough, but very helpful. More and more I am understanding that this MBA is helping me to better understand many aspects of my current company and I find myself applying what I am studying to my day-to-day activities in a practical way. Even if it is difficult, the professors were great in helping us to fully comprehend the contents. What amazes me is that now, during our working meetings in my company, I can follow every aspect with a critical view.

We had two touchpoints with companies, both of which were very interesting. MIP has chosen two leading German players in the industrial area (automotive and aviation sectors) and the meetings were very insightful.

Firstly, linked to the Finance module, we met Lufthansa on the revenue management issue. Employers who came in to speak about this interesting topic presented the subject matter clearly and in an engaging way.

Secondly, we had the unique chance of an in-company visit at BMW. We visited the historic Munich production site and it was amazing to listen to and see with our own eyes how some of the most high quality and beautiful cars are produced. In particular, we acquired a true knowledge of the extent to which timing and work organization are key in a process from the creation of a car to our daily activities.

Also, the fun part was not missing!

My classmates and I were able to stay together for another whole week! We spent the free evenings  together and enjoyed the German culture (especially German beer…) and visited Munich, that personally, I love!

I feel so empowered by this experience and so grateful for how much I am achieving in terms of content and competences, as well as in terms of networking and human relationships.

The Munich international full week has been a great part of this MBA and I just feel sorry we do not have the chance to do one more!

 

About the author
 Pietro Cavallo

My name is Pietro and I grew up in Milan, where I am currently living. I work in Switzerland, in the Supply Chain division of a clothing multinational. I am the husband of an incredible wife and father of 1 crazy kid and ½…  I’ll keep you posted when the second ½ arrives…

 

A day in Casa Chiaravalle: how birdcages and dustbins may change the way you work with people

Posted on | by Veronica Rafaniello | Leave a Comment on A day in Casa Chiaravalle: how birdcages and dustbins may change the way you work with people

 

“Why on earth is there a drill in your hands?” The comments to my Instagram story, showing a happy me holding a real drill, were hiding curiosity blended with shock: this was not what you would expect to be doing in an MBA program – and people were indeed asking for an explanation. Let me give you some context. It was a sunny Saturday in Casa Chiaravalle and 62 MBA candidates coming from 24 countries were gathering at the gates of the biggest asset confiscated from the mafia in Lombardy – now turned into a welcome centre – for the as yet unknown program of the day: an outdoor activity.

Classes had started just a few days earlier and getting to know everyone had been nearly impossible. So the promise of a get-together aimed at easing the connection through a day entirely dedicated to networking and team-building looked exciting. A room had been arranged with the purpose of grouping people randomly. Personally, I was seated with five classmates of whom I had previously talked to only one. I would never have expected that after a couple of hours, I would be looking at those same people with completely different eyes.

Thanks to a facilitator, on the first part of the day – dedicated to a structured form of socialization eased by simple exercises – we were asked to share our thoughts, sometimes involving more intimate or delicate aspects of our lives, to work in groups or in couples on specific activities, to mix with the other teams looking for companions who had not been in our inner circle, and to open up about the ups and downs, successes and failures, challenges and hopes that characterized our past experience and those related to the MBA.

On the second part of the day our work moved outdoors and was more active and practical in scope: we had to build birdcages and dustbins out of pre-cut wooden pieces that would be used by the community of Casa Chiaravalle. And now you can see how the drill comes in. What you can’t imagine, is how impactful this activity was for the within-across group dynamics. In fact, at first we were instructed to compete against each other to build the greatest number of assets, pushing each team towards internal organization and a division of labour. But after the lunch break, the objective was changed into finishing the assembly of all the pieces, no matter about the teams, changing the architecture of the game into a networked, communicative, goal-oriented holistic organization aimed at looking in the same direction and serving the same purpose.

I personally believe that this enriching experience will be a starting point to build upon for the coming weeks, as coursework, assignments and a huge workload will at times seem overwhelming. As far as I am concerned, I know for sure that between me and the new companions I have connected with there will be a spark when we cross paths, a mutual understanding based on the deep bond we have formed by sticking together in Casa Chiaravalle. And this, believe me, is going to be of so much support for us all!

 

 

 

About the author
 Marianna Trimarchi
I am a candidate of the International Full Time MBA at MIP. I have a background in academia as a PhD in Communication and Strategic Analysis and a career as content producer in the Media Industry.I have worked for the Italian Television as author and assistant producer for cultural programs as well as for other media outlets as journalist. I am passionate about understanding complex phenomena particularly related to internationalization and global development from a multidisciplinary perspective.

 

Embrace changes: applying for an MBA

Posted on | by Veronica Rafaniello | Leave a Comment on Embrace changes: applying for an MBA

 

“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails.”

I’ve always liked this quote, wrongly attributed to Mark Twain. It encourages people not to be afraid of changes, which can be terrifying sometimes… But without getting ahead of myself, I’ll tell you who I am.

I’m Marco Di Salvio, I’m almost 30 years old. I’m an Industrial Engineer currently working at Gucci, as WW Senior Supply and Demand Planner for the categories of Men’s Ready to Wear and clothing accessories. I’ve lived in Florence for more than 5 years now.

I like my job: I’m in a young environment, with an international flavor and great possibilities to innovate work processes. Anyway, sometimes it’s still not enough.

For a curious person, the possibility to improve yourself is essential, and you can do it in a lot of different ways. At the beginning of my career I focused on my technical skills and problem-solving ability in order to be independent in my day-by-day job. Afterwards, I grasped the importance of relationships and soft skills. And finally, I had to learn how to manage people in the most efficient way. Of course, I’m still improving in each one of these three aspects, but I became aware of something: my learning curve was flattening.

When you work in a certain environment again and again, you get used to the input you receive, to the people you must deal with, to the skills you have to put into practice. Hence the learning process shifts from acquiring knowledge of something new to improving how to put into practice the knowledge you’ve already got.

Well, after a lot of thinking, I’ve realized I didn’t want to stop learning. But how could I do that? I should have found a dynamic environment, with young proactive people, full of new ideas and ways of thinking different from my own.

Finding this in a company is extremely difficult. At the same time, the academic path could turn out to be much more theoretical and less applicable to the work environment. The best solution, which balanced the two aspects, would have been applying for an MBA.

I then decided to search for a proper one, which fitted my needs and my expectations. I wanted to keep my job, so I opted for a part-time MBA. The MIP International Part-Time MBA turned out to be the best choice for me: technical, sponsored by a lot of big firms, with an international environment and one of the best research centers in Europe. Besides, it was based in Milan, the industrial heart of Italy.

When I got selected, I had to face this choice. Should I invest my savings in this? Would it help me in reaching my goals? Would I be able to “go back to school”, getting in the game once again? All these questions are not easy to answer. I still haven’t answered some of them, actually.
But, let’s come back to my previous quote: in twenty years, will I be disappointed if I don’t take up this opportunity? Probably yes.
Therefore, I decided to set my fears aside in order not to have regrets in the future. This is the right moment to throw myself into this new experience: I can learn new things and apply them right away in my job, getting feedback from it.

I’ve spent the two weeks before the beginning of the MBA watching the videos and the online classes uploaded on the MIP Digital Platform, which turned out to be really convenient, since I could better schedule the time to “study” according to my job obligations.
Then, finally, on the 17th October, during the kick-off weekend, I got the chance to know around 60 new people, with different ages, different nationalities, different jobs, different university backgrounds, different ideas. But each one of them had something in common: the eagerness to improve themselves and overcome their limits and even their fears. They were all ready to embrace changes, and “sail away from the safe harbor”.

I’m pretty sure this will be the start of a new chapter in my life, and I’m happy to share it with people who I’m sure I can learn a lot from just talking during a coffee pause, discussing a business case, doing a group work, sharing future plans.

And right now it’s almost time to pack for Barcelona, where I’ll join the first international week at EADA Business School. Wish me luck!

 

About the author
 Marco Di Salvio

Student of the International Part Time MBA at MIP Politecnico di Milano.
Industrial Engineer currently working @ Gucci as WW Supply & Demand Planner, based in Florence.
Tech passionate, Cinema-lover, Sports addicted.
Solving the world’s problems one spreadsheet at a time.

 

 

Why human value in the digital age is even more essential

Posted on | by Veronica Rafaniello | Leave a Comment on Why human value in the digital age is even more essential

The growth of digitalization is viewed with concern by many. Yet new technologies can boost productivity and flexibility. If managers know how to spot the right opportunities

 

“Human interaction is the first casualty of the digital age”. It’s the title that introduces an editorial signed by Vivek Wadhwa, a tech sector entrepreneur, Harvard professor and, among other things, an early fan of social media. Over time, like many others, Wadhwa changed his mind, coming to believe that digital media have done more harm than good to interpersonal relationships. In the same way, many people maintain that advanced digital technologies can reduce the centrality of the human element in the world of work. But is that true? A series of data and forecasts show how it’s possible to take countermeasures. And how the role of managers is key in this scenario.

Human relations: between relationships and connections

A survey by the World Economic Forum, carried out in 2016 on a sample of over 5,000 individuals across five continents, reveals a widespread perception that is in sharp contrast to Wadhwa’s fears. According to the majority of those interviewed, the use of social media has actually led to a greater ability to make friendships in the real world, to maintain relationships with existing friends and with one’s partner and, surprise!, also to develop greater empathy.
But all that glitters isn’t gold. If it’s true that on one hand digital media enables social interaction, often giving a voice to minorities, on the other hand there are risks, as the World Economic Forum itself highlights in the Digital Media and Society report: it’s possible that the development of online relationship skills doesn’t correspond to a similar improvement in offline social skills. In short, it’s a scenario with light and shadows, that we also see in the workplace.

Changing work

Digital technologies are shaping the form and contents of the job offering. Among positive effects can be counted an increase in productivity and flexibility, in particular in the growing use of teleworking, or smart working, made possible by the development of increasingly fast network connections and of increasingly efficient digital communication tools. However, there are also plenty of doubts in this area. Indeed, digital media can lead to an increase in inequality, caused by the rapid evolution of the most highly sought out skills. It’s not unreasonable to expect a widening of the gap in the value (and thus also in the economic value) between employees with low level skills and colleagues with more advanced and valuable ones.

Exploiting technology, enhancing the value of humans

To avoid these risks, the figure of the leader becomes central. They must have “the knowledge and skills to recognize and anticipate digital trends, understand the implications for their business and use technology to their advantage to keep up to pace”, states the report Digital Media and Society. It’s up to the organizations, and therefore to their managers, to develop appropriate strategies to integrate digital media in the workflow, and to be proactive in tapping into the opportunities and avoiding the dangers their employees may face. Another report from the World Economic Forum, Our Shared Digital Future, shared further guidelines to thrive in the digital revolution: what is key is the creation of a network of responsible leaders that encourages the reskilling of employees. If it’s true, as suggested by the 2018 Future of Jobs Report, also prepared by the WeF, that by 2022 automation will replace humans in a significant percentage of their workload, it becomes fundamental to enhance those activities that artificial intelligence still can’t carry out: an apparent paradox, but the competitive advantage of companies and workers will increasingly depend on the ability to show themselves to be inimitably human. Despite digital innovation.