Beyond the sporting event: how to rethink stadiums and arenas

Infrastructures can no longer be conceived exclusively as theatres of sporting feats but must be seen as active elements within a social, economic and cultural fabric. This is explained by Emilio Faroldi, director of the Master in Sport Design and Management

Not only the stage for memorable athletic accomplishments, but also places able to enhance the context out of which they arise, with positive repercussions on a social, economic and cultural level.  It is the future, and in some cases the present, of sporting infrastructure. «But sports today are not only major infrastructure or the monument to high-level competitive events: it’s everything that shapes young people both in terms of character and physically.

This is why the culture of sports is essential. And managing sports is an extraordinarily complex job» explains Professor Emilio Faroldi, director of the Master in Sport Design and Management and Vice Rector of Politecnico di Milano.

But what does managing sports mean?

First management, then design

«It means approaching the management of facilities not only from a technical point of view, which is still fundamental, but also from a process perspective», explains Faroldi. «In other words, a manager today must be able to immediately incorporate aspects of a management nature in planning issues, trying to anticipate and prevent problems.

Think about big events, like the Olympic Games or major football competitions, like the  World Cup and the UEFA European Championship. «In most cases, the creation of sports infrastructure translates, immediately after the event, in it being abandoned. Sometimes as early as a few weeks after the last competition. To overcome this problem, we need to start to think about sports not as an event, but as an ordinary element. We need to look beyond to the future», explains Professor Faroldi.

Between emotions, experience and sharing

Those who are involved with sports management today also cannot ignore its methods of use, even and especially digital ones. «The first aspect is tied to the growth of eSports. In Asia there are already arenas that host gaming competitions, and many football clubs have teams of gamers. The second aspect instead involves the way we experience events. Sharing of that experience on social media is one of the aspects that pushes people to experience that same moment live. This is especially true of the new generations, but not only». Sports infrastructure thus becomes a space for sharing an experience to which emotions are inevitably tied. «We aren’t attached to the aspect of a structure, but to the emotions we have experienced within it. Of a stadium, we have at heart a suffered victory or an evening tied to a concert. It’s a parameter that shouldn’t be overlooked when we talk about the management of sports infrastructure».

Competitiveness requires competence

These are only some of the aspects that show the complexity and the strategic importance of sports and its structures, which therefore requires the training of professionals aware of the numerous implications tied to this field. The Master in Sport Design and Management, offered by Politecnico di Milano in collaboration with MIP, has exactly this goal: «Italian sports can no longer allow itself an empirical approach. It is a mistake to only let athletes enter sports management. Instead, we are interested both in people with technical training and those who come from other sectors like economics, law or design», clarifies Faroldi. «There are many job opportunities. Think about the stadium operations manager or about infrastructure project managers and facility project managers who dedicate themselves to sports as a vehicle for social inclusions. Figures that become essential in an increasingly competitive global context, and to which clubs must look, if they want to create structures able to bring economic benefits that are not limited to single sporting events».

 

Experiential Gym

Now that the International MBA 2020-21 intake of students at MIP Politecnico di Milano has entered the last quarter of its academic schedule, there have been some unique aspects of this journey that stand out, like the Experiential Gym. This is a value-driven initiative, designed to give MBA candidates the chance to work and interact with corporates, either as consultants or by attending useful company presentations, and gain vital practical experience alongside their academic cycle.

As part of our MBA, regular sessions and workshops have been held to help us develop all the skills necessary to be successful professionals in the corporate environment, the most important of these being the company presentations. At these events, C-suite executives give important insights into their work-culture as well as making important announcements, such as those regarding their internship programs or open vacancies. These presentations have been a chance for us to learn from the industry professionals themselves about successfully making presentations and effective communication.

A key aspect of the Experiential Gym was a 4-month-long project with an Italian company. The MBA candidates worked in a consultant’s capacity on strategic projects and helped their respective employers achieve their objectives. As a foreign student, the experience was crucial to me, as it was officially the first time I was directly interacting with an Italian corporate, making it a truly new and unique experience. The project was also an opportunity for us to apply the learnings of the classroom in an actual corporate setting and test our assumptions and hypotheses for ourselves. The project culminated in an official presentation of the work and results for the top management of the company as well as the directors of our program. Getting valuable feedback from such experienced professionals added a practical layer to our academic learnings.

In addition to this, working in teams of 4-5 with our colleagues from the group also gave us an experience of working in a global culture. As our batch is pretty diverse, it was interesting for individuals with varied backgrounds and skill sets to come together over common objectives and strive to deliver value. For some of us, the pleasant experience led to us becoming closer friends with our teammates, discovering their strengths and weaknesses as team-players and assessing ourselves in the context of a totally new working environment.

The Experiential Gym was conceptualized to help MBA candidates gain industry exposure as well as hone important career-building skills with practical knowledge about networking, resume-presentation, interview skills, etc. It has added immense value to the overall experience of pursuing an International MBA at the Politecnico di Milano, with practice-led initiatives giving us the edge as business managers.

 

About the author
Rakshit Behel

A results-oriented marketing communications professional helping brands achieve objectives with integrated marketing campaigns built around branded content. From creatively developing and implementing digital marketing and content strategies to measuring performance with analytics and providing insights into useful data, aligned to brands’ business goals; experience of working with clients from different industries: Hospitality, IT, Fintech, Media and Healthcare.

QS EXECUTIVE MBA RANKING 2021: MIP POLITECNICO DI MILANO’S EXECUTIVE MBA AMONG THE BEST IN THE WORLD

The School of Management of Politecnico di Milano takes 73rd spot worldwide and 31st in Europe, as per the Quacquarelli Symonds ranking published today

MIP Politecnico di Milano, the Graduate School of Business at Politecnico di Milano’s School of Management, again rated one of the best business schools in the world. QS Executive MBA Rankings 2021, published today by global higher education consultants Quacquarelli Symonds (QS), lists MIP in 73rd place out of 176 business schools worldwide for the outstanding quality of its Executive MBA, and it tops the list in Italy. In Europe, MIP is placed 31st out of 60 business schools. This year, QS has included the highest ever number of schools in its rankings, 35 more than last year, so this achievement is even greater, and the School has been firmly in the rankings since it first made its entrance in 2018.

On analysing the individual parameters used to determine the rankings, MIP has improved its score in employability and post-MBA salaries. The score given by QS in Career Outcomes (Promotions and Salary Increase) confirms the efficacy of MIP’s programmes in accelerating the professional growth of managers and entrepreneurs. MIP’s internal surveys show that, in 75% of cases, having a Master can lead to promotion, and post-MBA salaries rise by about 50% after three years. MIP also scored well in Diversity, and compared to 2020, more students from different nationalities are now studying at Politecnico di Milano’s Business School.

MIP’s Executive MBA also stood out for Employer Reputation, at 43rd place (19th in Europe) and for Thought Leadership / Academic Reputation, in 74th place (31st in Europe). The first of these categories measures how tens of thousands of employers in companies across the world rate the programmes, and the second measures the reputation of an MBA programme, according to the national and international academic world.

In the words of Vittorio Chiesa and Federico Frattini, President and Dean of MIP Politecnico di Milano, respectively: “The continuing inclusion of our school over the years in authoritative rankings such as the one published by QS is a formal endorsement of the high quality of our programmes, in this case our Executive MBA. The professionals and managers who take our courses understand that upskilling and reskilling are essential to help them emerge in today’s continuously advancing job market. The excellent results achieved this year in the QS Ranking are a great source of pride, especially as they underline the value of our reputation in the eyes of employers from across the world. The name and strength of the MIP – Politecnico di Milano brand are key elements in attracting all the many professionals who wish to invest in their lifelong learning. In the past few weeks, we have welcomed 80+ new participants to our Executive MBA lecture rooms, from a variety of positions and industries.”

Go to  www.topmba.com to see the complete QS Executive MBA Rankings 2021.

Milan, a sustainable city

Milan, surely the most unique Italian city, is different in so many aspects from the rest of Italy but definitely 100% Italian. At the northern part of the country, close to the Alps, the second city by population focuses its energies on work, finance and industry, art, fashion and design, cultural and entertainment events, nightlife and, most of all, continuous innovation.

While at the university I have started to search for interesting places around the city, discovering some treasures like the Planetarium in Porta Venezia which has a representation of Milan’s skyline as it was in the 1930s, when no building was allowed to be higher than the Madonnina statue on the top of the Duomo Cathedral. While walking in the centre by night, when everything is silent, I have found countless beautiful old buildings full of statues and covered with climbing plants − the feeling is that you’re wandering through places full of history. The Cathedral itself is an enchanting structure characterized by a mixture of many architectural styles that have been adopted over the six hundred years of its construction. This last is an example of the “Milanese” way: the continuous overlap of magnificent ideas shuffled with several changes of schedule that in the end, lead to an outstanding result.

The last decade has seen the completion of several redevelopment projects in the outskirts to meet the needs of both international companies in locating their main offices and HQ in Milan and of citizens, by creating new places designed to have a positive impact on social life. For instance, Gae Aulenti and Tre Torri squares have brought fresh air to the city, providing new areas in which to go for a walk, enjoy the good weather or just admire beautiful pieces of modern architecture.

The redevelopment gained more awareness after the announcement of the Milano Cortina Olympic Winter Games 2026. Investments have been directed to enhance the services offered by the city with a major focus on being sustainable, because the aim is also to use them for the future development of the city. The 2015 World Exposition area is now under redevelopment for the MIND project, aka the Milano Innovation District, where the structures, landscape and public spaces already available are going to be renovated into an innovative ecosystem and catalyst for social and economic growth. The area of 1.1 million square metres will be split into sub-areas to be allocated to the different authorities that will benefit from this project, i.e. public institutions, private companies, universities, etc, but mainly the entire population of Milan: the Human Technopole (a research institute for life sciences) will be situated here, as well as a new hospital and a new branch of the University of Milan, to mention just a few. Anyway, in my opinion the most interesting is the Fondazione Triulza, the scope of which is the development of innovation by creating start-ups, employment and networks focusing on a positive social and environmental impact. The good news is that MIND will be at a stone’s throw from MIP Politecnico di Milano, where I am currently attending the International MBA.

Despite the fact that the region is extremely industrialized and problematic in terms of air pollution, Milan has been the only Italian city to achieve the goals of the Paris Agreement on Climate Change by 2020. The Department of Environmental Transition, reporting directly to the Mayor, has recently launched a new project for ecological transition, the Milano MIX, that focuses on waste management, zero carbon transportation, the empowering of public transportation, bikes and vehicle-sharing services, etc. This project also includes the NRG2Peers platform, in partnership with the Politecnico di Milano and other European institutions, in order to share and therefore support the energy transition experiences.

In any event, together with the huge investments mentioned above there are a lot of minor initiatives involving not only the Municipality but also private companies. The main arterial roads have been enriched with wide cycle lanes, while several mobility sharing services, mainly with electrical solutions, have spread to literally everywhere in the city. Thanks to smartphone technologies, people have various services available, developed for everyone who wants to make sustainable choices every day, e.g. the zero kilometres platforms that allow the final customers to buy seasonal vegetables or other fresh products directly from producers.

Milan manages to provide a complete Italian experience with an ancient city centre crowded with old architecture and the modern districts that are evolving all around. Several projects are in the pipeline which are focusing on ecology and sustainability as their main targets, and this mindset is perceptible in all the aspects of the city life and widely supported by the citizens. The road is still long but the path is set, and I am very curious to see the effects of all the projects mentioned and how the city will face new challenges in future. I have no doubt that everything Milan has accomplished is, as in the words of H.G. Wells, but the dream before the awakening.

 

About the author
Simone Moscato

Having graduated at Politecnico di Milano, Simone is now working as a civil engineer in an international EPC Company while attending the International MBA at MIP. An enthusiast for travelling and fighting sports, he’s always searching for new challenges. After years, he’s still struggling to learn how to play the guitar.

 

 

Luxury and sustainability: that’s Closet Relay, winner of The Mark Challenge

They are four, they have a deep knowledge of the luxury industry, and their business project is quite promising.  Their names are Marco Di Salvio, Alessandro Calvino – International Part Time MBA candidates at MIP, Marco Postorino and Elisa Serra, and they have won The Mark Challenge 2021. This business competition is held by the International University of Monaco and connects students, Alumni, academics, and business leaders from around the world.

Closet Relay – that’s the name of the project awarded in Monaco – explores the niche of the luxury clothing for kids (0-12 years) through a new sustainable business idea.
The project was born at MIP, inspired by the Innovation Leadership course attended by Marco and Alessandro, which taught them new ways to innovate.
Just as they learned in class, they started from a disruptive idea to conceived Closet Relay. Actually, they pushed it ahead, creating a business project that meets consumers’ and market’s needs.
Costumers are more and more concerned about sustainability, and this also affects the fashion industry. Moreover, fast fashion almost halved the life cycle of products, increasing the surplus. A trend that is even more significant for kids’ luxury clothing.

Closet Relay offers to companies a sustainable – both economically and environmentally – solution to companies, while exploring the niche of luxury clothing for kids and the trend of clothing as a service.

Closet Relay aims at buying the surplus from luxury brands at discounted rates to lease them. As baby clothes are usually dismissed after few months, their life cycle would be substantially increased. Closet Relay’s marketplace would also sell second-hand items.

The idea is innovative also because of the financial and strategy tools that our Part Time MBAs applied. Thanks to the skills developed at MIP, they applied advanced techniques that highlighted risk, profits and potential of this business. An approach awarded also by The Mark Challenge’s jury.

Gool luck to our MBA candidates and their teammates for their entrepreneurial challenge! Be this award just the first step towards success.

Politecnico di Milano School of Management ranks in the top 100 for its Global MBA in America Economia rankings

Politecnico di Milano School of Management’s Global MBA ranks 32nd in the world in the latest rankings by America Economia.
Among the criteria evaluated by this ranking there are also “multicultural experience” and “innovation”.  Indeed, for one of these key attributes – innovation – the program recorded an impressive score of 81.7.
This ranking recognizes our MBA’s strong global position, but also the technical and professional dimensions that help establish its strong , reputation within Latin America.
Moreover, this ranking is unique as it focuses on the strength of the Alumni Network within Latin America, taking into account variables such as, job offers, changes in position and responsibilities in a company derived also from having obtained the MBA.
America Economia recognizes Politecnico di Milano School of Management as the leading Italian Business School for Latin American Students and indeed across the globe.

MIP launches a new project for the National Somali University

Rooted in Milan, present everywhere. This is MIP Politecnico di Milano, a Business School that aims at being globally recognized as the most innovative and committed to building a responsible society.
Consistently with its purpose, MIP Politecnico di Milano has launched initiatives to shape a better future for all in emerging countries, starting from Africa with the MIP4Africa project.

We are a B Corp and creating a positive impact on society at large is one of our main goals” – explains Tommaso Agasisti, Associate Dean for Internationalization and Quality at MIP Politecnico di Milano  ̶  “We also strongly believe in the role of education in preparing the business leaders of tomorrow for the challenges of our times. Those commitments resulted in the decision to support developing countries, creating education programs tailored to their needs.”

Within the framework of the Politecnico’s activities in Africa, which have led to a wider strategy being developed for that continent in the last few years, MIP Politecnico di Milano has already made its contribution in the past, with specific projects like “Emerging African Innovation Leaders – G7 exchange & empowerment program for enabling innovation within the next production revolution”, also designed by Politecnico di Milano.

Just a few weeks ago, MIP Politecnico di Milano launched a new project – pro bono – which involves about thirty of the National Somali University’s employees.

“Since 2018,” – explains Niccolò Aste, Rector’s Delegate for International Relationship AFRICA at Politecnico di Milano  – “PoliMI has been supporting the Italian Development Cooperation Agency in the reconstruction of the Somali National University. This is a very important and complex operation, which will allow the creation of the necessary infrastructure for teaching and research, but also the training of new professionals. The link between the two universities deepens the historical link between our two countries and opens up future opportunities for collaboration and knowledge sharing”.

In particular, this course, held in digital learning, focuses on Project Management, and consists of videoclips on the fundamentals, online sessions on specific topics and a Q&A session.

Prof. Eng. Ahmed Omar Alasso (Ph.D.), Dean, Faculty of Engineering (SNU) adds: “As the Dean of the Faculty of Engineering at the Somali National University (SNU), we highly appreciate the efforts made by the Politecnico di Milano professors, especially Prof. Mauro Mancini, who, (currently through the videoconferencing method), is teaching project management techniques to SNU engineering staff. I would like to highlight that such programs play a crucial part in upgrading our lecturers, instructors and professors, as well in our nation’s development. We hope that in the future, Politecnico di Milano & Somali National University will work together on many other programs to enhance our capacity building”.

This is just the first step: we hope that our School will manage to do much more to shape a better future for all.

Big Data: new skills for new professions

Did you know that 2.5 quintillion bytes of data bytes are created every day?  But what happens to all this information? We talked about this with Carlotta Orsenigo, co-director of the International Master in Business Analytics and Big Data.

That’s a staggering number. Where does all this data come from and how is it used?

When it comes to Big Data, there are two areas we think about right away.

On the one hand, there is the Internet of People – the data that users generate as a result of the digitisation of personal relationships. I’m referring to texts, messages, comments, videos, images, and so on.
This information, left by users on blogs, social networks or e-commerce sites, can be collected and used, for example, for sentiment analysis and therefore, to deduce the emotional inclination of users towards a given topic.

On the other hand, we then think of the Internet of Things, or all the data generated by sensors, such as those relating to the location or operation of a particular device. This data is collected and used in various fields, such as that of industry. An example would be the designing of predictive maintenance systems, capable of predicting the onset of a malfunction on a machine or production line in advance, with the aim of reducing risks and costs, and guaranteeing greater safety of the production process.

There is also a third category, that of data collected by corporate transactional systems. This can be exploited for a variety of applications, such as the construction of recommendation engines, which generate suggestions for products and services which can be customised on the basis not only of past purchases, but also of users’ interests.

To extract all this information from the data collected, you need someone who is able do this. What are the professional profiles that are emerging in response to companies’ growing interest in Big Data?

Today, the most sought-after figure on the market is that of the Data Scientist.
The skills required are of different types: modelling, analytical, skills related to the field of artificial intelligence and machine learning. Alongside hard skills related to data management technologies, machine learning, artificial intelligence, and coding – algorithms must be built and implemented  – the Data Scientist should also have management and governance skills. This is essential in order to be able to relate effectively to those within the organisation who deal with the company’s activities and so that the analytical activities they carry out can be translated into actual value.

To summarise, the Data Scientist is the expert in data analysis methodologies, and is the most sought-after figure.

But there is not only the Data Scientist. The Data Science Architect, for example, is responsible for managing and developing analytical pipelines, therefore the entire analytical process, and the technologies to support analysis, management, and data collection. This is a person who takes on the technological responsibility for the analytical process.

There is also the Data Analyst, who uses their analytical skills to monitor the company’s performance. In this case, the skills sought are more those like statistics, reporting and data visualisation, so maybe the more “traditional” skills, but which are just as valued as those relating to machine learning and AI.

In conclusion, data analysis experts can take on positions with many facets and play a role of primary importance in the business world, which is increasingly realising the hidden value of the data it collects. However, this value only emerges if the methods of analysis are used appropriately. This is why experts are needed who are able to process data and carry out analyses using appropriate techniques in a considered way.

According to research by NewVantage Partners, over 91% of executives surveyed report increased investment in Big Data. Which sectors are most affected by this growth?

There are certainly some sectors which are more inclined in this direction, although in reality demand is developing  ̶  albeit with different intensities  ̶  across all sectors.

According to the latest data from the Big Data & Business Analytics Observatory of the Politecnico di Milano, the sector that records the most substantial growth is banking, followed by retail and telecommunications.
However, other sectors are also experiencing significant growth  ̶  not least, public administration, health and manufacturing.
Recent months have led to a slight decline in investment due to the pandemic, but forecasts for the next few years are for a recovery, even a substantial one.

The data collected by a bank is presumably very different from that generated by a hospital. How does this affect the training of the people who will work in these areas and how has MIP responded to such diverse market needs?

As I said before, demand for data analysis experts is growing, and their role is increasingly multifaceted. It is precisely in order to meet this constant and growing demand that our Business School has decided to expand its range of specialised courses.
In addition to the Master in Business Analytics and Big Data (BABD), which will reach its sixth edition next year, two new programmes have been introduced – one in the field of Supply Chain and another in Healthcare – two verticalisations in two areas that we envisage will increasingly be needing these skills in the near future.

The three masters are structured in such a way as to share the core part of the training path, which is dedicated to technologies for the management of big data and, above all, methodologies for data analysis, with particular reference to machine learning, artificial intelligence and data science.

The three programmes then diversify: the BABD master remains transversal to the themes of data science and artificial intelligence, supported by case studies and applications in different fields.
The other two masters, on the other hand, offer specific verticalisations.
So, for example, the Master in Big Data for Healthcare & Biotech aims to train data scientists who understand and know how to govern the complexities of this sector, who can interact with various parties: doctors, healthcare workers and decision makers. They also know how to put forward innovative solutions through data analysis. This always in compliance with the rules and ethical principles governing the collection and analysis of data in this particular context.

By contrast, the Master in Big Data for Supply Chain Analytics aims to provide expertise specifically directed at supply chain management and the use of IoT technologies for the collection and real-time monitoring of supply chain activities, with the ultimate goal of optimising decision-making processes in this area.

“Poseidon: Team up with Flexa”

The i-Flex EMBA program is not just self-study, but also a way to socialize and network with other students and alumni. There can be several occasions for developing ideas and participating in innovative challenges and competitions. At one of these events, I found myself starting to talk with some of my colleagues, scouting and discussing possible ideas – we wanted to have a clean impact on society – so we explored some solutions which could be more innovative and out of the box, and delved into their real feasibility and how to implement them.Several possibilities came up, and we were all full of energy and enthusiastic about making our contributions. In the end, we chose to direct our efforts towards water. Water covers over 70% of the Earth’s surface but despite this, its value and scarcity are felt on an ever-larger scale. Drinkable water is so necessary that it is precious, also considering population and ecosystem trends. Apart from natural springs, and especially in desertic or remote places like small islands, it’s necessary to find different sources, and most of it derives from marine water desalination applied together with other processes to make it potable. Analysing the state-of-the-art processes, we discovered that they are heavily polluting, both in terms of carbon emissions and potential residual waste and, furthermore, the expensiveness of small plants makes them unsustainable for local communities.

In this context we were struck by an insight, a possible alternative solution, and we started to call it Poseidon: with a simple and innovative change of approach, desalinated water could be produced in a clean, economical, affordable, scalable and reliable way. The idea and initial business model are just a first step for a startup project, and the team needs to be completed in terms of all its members so as to have a solid structure and make it real. We identified some profiles that would complete us. We needed to find out how and where to get in contact with people who might be interested in joining us.

Flexa is the online platform that MIP has developed to complement education, but also for networking with students, alumni and external businesses. There is a powerful section where we posted “our challenge” and looked to pick out a particular person to match our profile. And then it happened. We were so glad to have access to such an easy way of networking and that the project had gone ahead with the validation phase. The technical complications and complexity of the domain could easily have been a high barrier to the feasibility of our ambitious project. The possibility to access a network of people so large as to be like the whole MIP-Politecnico di Milano ecosystem, made up not only of alumni but also of external individuals who collaborate with the business school − I think all this helped us to reach out and select interested and active people.

Hence, I would like to thank MIP for this wonderful opportunity Flexa provided for us and wish all the best to all the members of team Poseidon, Federico Aiana, Giovanni Castagnola, Heidemarie Haupt, Lorenzo Zagnoli, and, of course, me, Vito Conversano.

I’m pretty sure many other projects could get benefits from this way of networking.

 

About the author
Vito Conversano

Student of the International Flex Executive MBA at MIP Politecnico di Milano.
Chief Information Officer @ San Marzano Vini SpA with extensive international experience in IT & strategic consultancy for fortune 500 companies. Creative, Curious, Travel lover. Passionate about discovering new concepts, learning continuously and developing new ideas.

 

 

Who doesn’t like to play?

Our alumni, Ben Thompson, Virginia Soana and Sandro Duarte, talk about their entrepreneurial journey which started in MIP’s classrooms and led to a partnership with Zero Latency VR, the world leader in Virtual Reality entertainment.

Tell us more about your startup: how it was born, the needs it meets, and the challenges faced during the pandemic.

  • Ben: I am a great fan of paintball and airsoft. I have always been interested in the relationship between video games and the real world and how technology can make possible the convergence between these two worlds. Zero Latency VR fits right into this market space, embracing the physical experience ̶ physical movement is required during the game  ̶  and the digital experience  ̶  the world, zombies, and spaceships are all digital and classic video game characteristics.
  • Sandro: Who doesn’t like to play? We had been following the Zero Latency boom for some time, but the idea of ​​bringing this franchise to Italy was born when Ben and I were carrying out a project ̶ again, linked to innovative gaming  ̶̶  that failed for various reasons. Obviously, we did not give up and we started our journey with Zero Latency during the final months of 2019. The initial idea was to open in June 2020, but we had to postpone due to the uncertainty of the moment, linked to Covid-19.
  • Virginia: I am a daughter of the Nintendo NES and Super Mario Bros. Initially, I was involved in the project as a legal consultant but, thanks to the know-how of my colleagues and their direct experience, I understood well what I was dealing with and I immediately decided to join the project, fascinated by a world so evolved and interested in VR. The biggest challenge? The launch and preparation, currently being finalized, of our project during the Covid-19 pandemic, an obstacle that is not exactly easy to overcome.

After the partnership with Zero Latency VR, what could be the future for Live Action Gaming in the gaming/entertainment sector?

  • Ben: The first point on our agenda is to expand ZL in Italy and take it to more cities. On my side, I worked with a Swedish friend on a scoring system and interface capable of inserting digital elements into physical experiences. This project is close to being completed and I see Live Action Gaming as an important vehicle and promoter of this technology in Italy.
  • Sandro: Virtual reality has come to stay! By joining forces with the ZL community, we not only gain a world-class partner in terms of VR entertainment but also access to high-level know-how, without the need to develop a VR platform from scratch. The short-term goal is to open more offices throughout the peninsula and offer Italians a unique and revolutionary VR experience.
  • Virginia: As Ben said, the idea is to expand as much as possible in Italy in the next 3-5 years, following a strategy already largely planned: we know that the country is ready and eager to try virtual reality and we are sure that LAG, thanks to its vision and to the company structure, can be the right way to reach this goal.

Could you also tell us something about your other post-MBA professional experiences and how much they have influenced this new project?

  • Ben: The final project work to complete the Part-Time MBA, presented by Sandro and me together with other colleagues, was focused on the topic of virtual reality played in a physical space. After my MBA, I left my old role and moved on to the E-sports sector. Immediately after the positive feedback we received on the thesis, we decided to try to transform it from a theoretical exercise into a real project. There have been several iterations, failures and difficulties, but in the end we made a good deal with ZL and we are happy to launch it soon.
  • Sandro: I will be forever grateful to MIP. Those were two intense years, full of great emotions. On a professional level, the Part-Time MBA had an almost immediate effect, since in the last 3 years I have coordinated various engineering activities which, together with a multidisciplinary team, identify innovative solutions to minimize the cost of ownership of helicopters at Leonardo Helicopter Division. My entrepreneurial streak emerged during the MBA as, from day one, the Faculty encouraged students to pursue and develop their business ideas. If, 3 years ago, someone had told me that I would pursue my entrepreneurial side, I would have laughed!
  • Virginia: The Part-Time MBA has completely changed my career perspective, making me fall in love with entrepreneurship. At the end of the course, I abandoned any activities as an employee and founded 3 start-ups, the last of which is Live Action Gaming. In addition, as a shareholder, I entered a further company founded by another alumnus from the Part-Time MBA, also collaborating in his community of professionals, and I am collaborating as a mentor for a fourth project in progress. Not only the satisfactions, but also the falls and failures have taught me not to give up and have led me to be more and more aware of my possibilities and skills.

Our alumni community shares the passion for innovation and the purpose to build a better future for all. What impact did your MIPexperience have on your personal and professional growth, and on this new entrepreneurial experience?

  • Ben: There are a couple of aspects necessary for increasing your success, both as an employee and as an entrepreneur. One is the network, which can provide you with advice, resources and, most importantly, team members. The team is everything. The MBA has given me a broader capacity and understanding of how businesses work, allowing me to better understand how an employer acts and making me acquire the right approach to start my company, manage both the people and all the flows of work. The part-time format made this experience even more impactful because it allowed me to learn fundamental skills, such as time management, the ability to delegate and how to meet deadlines, which are essential in an entrepreneurial environment but also necessary to survive and successfully pursue an MBA while working full time.
  • Sandro: LAG is having positive feedback and a good part of this is largely due to the fact that we are a team with a multidisciplinary background and an immense desire to accomplish our goals. As Ben says, the team is everything! If you have a team that believes in the project, most of the work is done. On a personal and professional level, when I think about my path at MIP, the phrase “I was blind, but now I see” comes to my mind. As I said before, I lived the MBA intensely and extracted as many lessons as possible. So I cannot praise one feature over another because this would not do justice to the Master. I see my experience as a whole and not in part.
  • Virginia: Attending this path provided me with that set of “business” skills I was lacking because of my legal background, and allowed me to refine several soft skills that I am now applying daily in the world of entrepreneurship. I am thinking about time management, the execution of activities according to a concept of priorities based on business needs, the ability to work and lead a team of people, just to name a few. On the other hand, we met during the Master and we shared assignments, deliveries, and deadlines, and we worked as a group: this allowed us to get to know each other as individuals, even before becoming the full-fledged team which we are now. We share a common path that is helping us to face daily challenges and a mindset that allows us to achieve high-level goals with awareness and serenity.